POSITION DESCRIPTION QUESTIONNAIRE
ADMINISTRATIVE FACULTY
INSTRUCTIONS:
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Complete form, sign, and submit to immediate supervisor;
Supervisor (chair/director/dean)– review, approve, sign, forward to vice president;
Vice President- approve, sign, forward to Placement Committee (c/o UNR Personnel, M/S 238);
Placement Committee recommends administrative salary range and title & forwards to President;
President finalizes. UNR Personnel forwards approval letters to Vice President, Dean or Director.
ALL INFORMATION MUST BE PROVIDED. INCOMPLETE FORMS WILL BE RETURNED TO DEPARTMENT.
QUESTIONS? CALL UNR PERSONNEL SERVICES at 784-6035.
Incumbents’ Name (if applicable): Margo Kubicek (vacant 8/05)
Position #: 11238
Current Title: Director, Admissions and Recruitment, South
Current Range: 3
Department: Office for Prospective Students
College/Division: Enrollment Services
Action Proposed: (check all that apply)
Effective Date: After 7/01/05 - TBA
New position, Proposed Range:
Proposed Title:
Title Change, Proposed Title: Associate Director of Admissions, Southern Nevada
Proposed Reassignment from Range 3 to Range 4
Revised PDQ only (no range, title change proposed)
Title Approved:
Range Approved:
(Committee Use Only)
I certify that the statements in this description are accurate and complete to the best of my knowledge.
Employee’s Signature
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
Immediate Supervisor’s Signature
Date
Director/Chair/Dean
Date
Approved for Salary Placement Committee review.
Vice President’s Signature
Date
Action Approved by the President:
Revised: 9/21/00
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Position Description
Summary Statement: State the major function(s) of the position and its role in the University. Attach an
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organizational chart for the division that reflects the position in it as well as those supervised in the
department.
Reporting to the Director of Admissions in Reno, this position designs, develops and implements
comprehensive market analyses and recruitment plans that will maximize enrollment growth of high caliber
undergraduate students from southern Nevada who are of diverse backgrounds and experience. The
Associate Director of Admissions supervises three admissions and recruitment coordinators, two support
staff and three student employees. This position is also responsible for the development and supervision
of a full service admissions office in Las Vegas.
The Associate Director initiates, develops, implements and evaluates comprehensive recruitment programs
and strategies designed to increase university undergraduate enrollment of freshmen and transfer students
from diverse ethnic, socio-economic, and academic backgrounds and experience. This position develops
assessment measures that ensure the best utilization of budgets and resources.
The Associate Director plans and implements all southern Nevada school visitations, student recruitment
programs and special events including formalized visitation programs to campus by prospective students,
campus visits by high school and community college counselors, financial aid presentations, prospective
student focus groups, and direct mail activities for the purpose of increasing new student enrollment from
southern Nevada.
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List the major responsibilities, including percentage of time devoted to each. Provide enough detail to
enable a person outside the department to understand the job.
Market Analysis, Enrollment Management and Recruitment: 45%
Market Analysis: Conducts detailed market segment analyses utilizing statistical modeling probability as a
means of maximizing enrollment yield from southern Nevada. Provides regular communication to the Reno
campus regarding recruitment opportunities as a result of these analyses. Maximizes the use of
Recruitment Plus, the university’s comprehensive recruitment database as a means of current and
historical analyses of yield. Partners with Financial Aid and Residential Life and Housing in the
implementation of the Noel Levitz Enrollment Management Financial Leveraging Program.
Enrollment Management: Sets and implements annual recruitment and enrollment objectives for Southern
Nevada. Monitors progress of recruitment goals and assesses recruitment strategies based upon
enrollment results. Conducts follow-up assessment of those students who are admitted but chose not to
enroll. Develops strategies to maximize enrollment yield form applications.
Recruitment: Provides an office that is consistent with a one-stop shop approach for prospective students
in southern Nevada thereby eliminating the need for students to contact various offices on campus.
Provides direct service to clients as well as training the staff to counsel and advise prospective students
and their parents through all stages of the admission cycle: inquiry, application, admission and registration.
Answers inquiries, collects completed applications, conducts preliminary evaluation of applicant
admissibility, makes admission recommendations, and when necessary, provides students with alternative
admission’s options. Anticipates and resolves complex problems relating to admission, financial aid,
scholarship opportunities, and housing. Guides students and parents through the steps, procedures and
policies required to reach the enrolled student stage. Initiates and maintains contact with prospective
students and their parents through one-on-one appointments, email, phone calls and direct mail
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School Relations: 15%
Assigns recruitment territories to the admissions and recruitment staff to encompass all of southern Nevada
including public and private high schools in Clark, Nye, and Lincoln County as well as the three campuses
of the Community College of Southern Nevada (CCSN). Analyzes the recruitment needs and cost/benefit
ratio of resources allocated to these efforts. Supervises the coordination of school visit scheduling,
supervises and trains recruiters to ensure that the university is being professionally and accurately
represented. Visit schools to build and foster a strong relationship with, and provide necessary information
to students, teachers, counselors and administrative staff.
Special Events and Community Relations: 15%
Ensures southern Nevada representation and support for special events including but not limited to Wolf
Pack Prep, Fall Preview, Las Vegas College Fair, Silver Scholars. Plans agendas and activities, recruits
speakers and collaborates with academic staff to educate parents about the college process. Facilitates
the smooth transition of new students to the university through special recruitment events in Las Vegas,
such as housing information sessions, music auditions, financial aid workshops, prospective student focus
group meetings, school visits by university academic representatives.
Plans, promotes, schedules, and participates in one-day visits to campus by prospective students and
School Counselors from southern Nevada. Collaborates with on-campus faculty and staff to coordinate a
successful campus visit. Follows up with trip participants regarding application to and enrollment to the
University. Participates in Clark County School District sponsored events. Participates in individual high
school special events.
Special Events to Increase Diversity: In order to recognize, appreciate, and serve the cultural differences
and special needs of students and families, participate in the following events aimed at underrepresented
students:
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Multicultural Financial Aid and Scholarship Workshops
Speak on behalf of the University at workshops sponsored by the Clark County School District for
high school students and their families. Each session of the workshop is aimed at a specific ethnic
group. Prepare and present presentations for students and parents on the resources available on
campus for students of color, applying for financial aid and University of Nevada, Reno
scholarships.
Latin Campus of Commerce
Member of the Latin Chamber of Commerce. Attend monthly meetings, connect with community
leaders, participate in planning and recruiting students for “Career Day”, in which approximately
400 Latino youth participate; member of the team to interview and choose recipient of the Latin
Chamber Scholarships. Depending upon availability of funds, the Latin Chamber awards 40-50
scholarships annually.
Latino Youth Leadership Conference
Serve on the planning committee to plan and organize four-day youth leadership conference for
Latino high school juniors and seniors.
Work closely with the university’s Academic Student Support Services program for
underrepresented and first time college students. Screen and recommend, when eligible, students
for the program; educate prospective students on the benefits of the program.
Member of the Las Vegas Urban Chamber of Commerce.
Initiates, develops and implements programs as needed to increase enrollment of
underrepresented students.
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Human Resource Management – 20%
 Administer human resource planning, staffing and development, including orientation, training and
ongoing support and evaluation.
 Resolve employee relations problems & assist directors to resolve related problems.
 Monitor employee management practices to promote efficiency and effectiveness, as well as
adherence to university policy and procedures.
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Promote staff development among the members of the office.
 Advise the Director of Admissions on staffing issues.
 Supervise the professional and classified staff who are direct reports.
 Serve as an advocate for staff.
Other duties: 5%
Other duties as assigned by the Director of Admissions, Assistant Vice President for Enrollment
Services and Vice President for Student Services.
3.
Describe how the decisions and judgments made by this position and the results of work performed impact
the department, division, and/or University as a whole.
Failure to conduct detailed market segment analyses utilizing statistical modeling probability as a means of
maximizing enrollment yield from southern Nevada could result in negative impact of increasing the
geographic and ethnic diversity of the student population from southern Nevada (the number one
recruitment priority for the university).
This position must create a strong, visible, progressive university presence in Southern Nevada to
maximize the continued growth of the university and increasing the diversity of the university’s student
body. Failure for this position to create this strong presence in southern Nevada would negatively impact
on the number and type of new diversity students who enroll in the university.
The position also must create a positive impact with southern Nevada community leaders, prospective
student and their parents; high school and community college personnel perceive the university. Often, this
is the first representative from the university that southern Nevadans meet. The public perception of the
university as a whole is directly impacted and magnified by the actions and professionalism of the southern
Nevada Associate Director of Admissions and Records.
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Describe the knowledge, skills and abilities essential to successful performance of this job.
Knowledge: The person holding this position must have
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A thorough and detailed knowledge of and sensitivity to issues of access to higher education facing
prospective students and their parents.
Knowledge and appreciation of cultural differences and special needs of students and families.
Thorough understanding of the importance of diversity for the mission of the university.
Thorough knowledge and understanding of public and private secondary schools.
Detailed knowledge of university programs, procedures, policies and services; ability to integrate
that knowledge to anticipate and solve complex problems faced by prospective students.
Prior experience working with recruitment databases.
Ability to:
 Create, develop, implement, evaluate and update recruitment programs, events, and activities.
 Work independently, creatively and efficiently.
 Collaborate with community leaders to provide programs for prospective students.
 Make appropriate decisions reflective of the university’s mission and commitment to diversity.
 Manage a budget.
 Generate a student-oriented attitude.
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Skills
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Strong interpersonal skills to establish and maintain a cooperative, harmonious, and effective
working relationships with culturally diverse groups, community leaders, academic and
administrative secondary and university staff.
Excellent verbal and written communication skills with the ability to provide and receive clear and
concise information on an individual and group basis.
Speak effectively on behalf of the University.
Organizational skills with attention to detail necessary to establish priorities, handle workloads,
evaluate outcomes and manage multiple activities to meet goals.
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5.
Describe the type of personal contacts encountered in performing the duties of the job. Explain the nature
and purpose of these contacts; i.e., to provide services, to resolve problems, to negotiate.
Prospective students and parents- Counsel, advise, provide information and services, respond to inquiries,
and resolve problems to enable students to achieve their educational objectives.
Secondary school and community college counselors, teachers, and administrators- Provide information
and services regarding admissions, special programs and events, schedule visits, resolve problems, initiate
and respond to requests for recruitment and financial aid presentations.
Academic Deans and representatives- Collaborate with, to coordinate special events geared toward
recruitment, advisement and orientation; support and promote academic representatives recruitment
activities conducted in southern Nevada aimed at increasing enrollment of individual colleges.
Faculty and staff- Provide training necessary to accomplish enrollment goals in Las Vegas. Educate
University on unique culture and community of southern Nevada.
Community contacts- Provide information, services, help organize and promote community organizations
events and activities geared toward promoting access to higher education for prospective students.
Participate in Community Leaders’ Organizations.
Director of Admissions, Associate Vice President of Enrollment Services and Vice President of Student
Services-Accountable for: assigned functions, advise and inform of trends and activities in southern
Nevada, resolve problems and serve as staff support.
6.
Indicate the minimum qualifications which are necessary in filling this position should it become vacant.
Please keep in mind the duties/responsibilities of the position rather than the qualifications of the
incumbent.
A.
Minimum educational level, including appropriate field, if any.
Master’s degree or Doctorate degree preferred from a regionally accredited institution in areas of
education, counseling, communication, public relations, marketing, advertising, or business
administration.
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B.
Minimum type and amount of work experience, in addition to the above required education, necessary
for a person entering this position.
Master’s and three years of experience or Doctorate and one year experience to include:
 Diverse public contact in a multicultural environment requiring sensitivity and knowledge of
other cultural and racial groups.
 Demonstrated experience in recruitment/marketing analysis including knowledge of statistical
modeling methodologies.
 Proven successful supervision experience.
Preference will be given to those who have at least two years experience in a full-time professional
position in a higher educational institution.
C.
Indicate any license or certificate required for this position.
None.
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