Outcome 1

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Business Management
Understanding Business
National 5
Give an account of the key
objectives and activities of
small and medium sized
business organisations by:
Analyse the features,
objectives and internal
structures of large business
organisations by:
1.1
1.1
1.2
1.3
Outlining the role of
business organisations in
society
Outlining why customer
satisfaction is crucial to
the success of a business
organisation
Outlining the objectives
of business organisations
in different sectors of the
economy
1.2
1.3
Apply knowledge and
understanding of factors that
impact on the activities of
small and medium sized
business organisations by:
2.1
2.2
2.3
Outlining how internal
factors impact on
business activity
Outlining how external
factors impact on
business activity
Examining the impact
stakeholders have on
business activity
Management of Marketing & Operations
Higher
Comparing features of
large business
organisations from
different sectors of the
economy
Identifying the
objectives of large
business organisations
and detailing the
importance of these
objectives
Describing internal
structures large
business organisations
may use, justifying why
they would use this
structure
Analyse the environment in
which large organisations
operate by:
2.1
2.2
2.3
Describing the impact
of internal factors on
the effectiveness of
business activity
Discussing how external
factors impact on the
objectives of a large
organisation
Outlining conflicts of
interest that could exist
between stakeholders
National 5
Higher
Apply knowledge and
understanding of how the
marketing function contributes
to the success of small and
medium sized organisations
by:
Apply knowledge and
understanding of how the
marketing function enhances
the effectiveness of large
organisations by:
1.1
Explaining how market
research can be used to
enhance the
effectiveness of large
organisations
1.2
Explaining how the
marketing mix can be
used to enhance the
effectiveness of large
organisations
1.3
Describing the costs
and benefits to large
organisations of having
varied product
portfolios
1.4
Describing how current
technologies are used in
the marketing function
Apply knowledge and
understanding of how the
operations function
contributes to the success of
large organisations by:
1.1
1.2
1.3
1.4
Describing methods of
market research and
outlining their costs and
benefits
Outlining the stages of
the product life cycle
Describing elements of
the marketing mix
Outlining ways ICT can be
used to contribute to
effective marketing
Apply knowledge and
understanding of how the
operations function
contributes to the success of
small and medium sized
organisations by:
2.1 Describing factors to
consider when choosing a
suitable supplier
2.2 Describing consequences
of over- or under-stocking
for an organisation
2.3 Describing factors to
consider when choosing a
suitable production
method
2.4 Outlining methods of
ensuring high quality in
production practices
2.5 Outlining how technology
can be used to contribute
to effective operational
activity
2.1
2.2
2.3
2.4
Describing the features
and outlining the
purposes of a stock
management control
system
Explaining methods that
can be used to ensure
customers receive quality
products/services
Explaining the costs and
benefits of contemporary
production methods used
by large organisations
Describing how current
technologies are used in
the operations function
Management of People & Finance
National 5
Apply knowledge and
understanding of how the
management of people
contributes to the success of
small and medium sized
organisations by:
1.1 Describing stages of the
recruitment process
1.2 Describing methods of
training and outlining
their costs and benefits
1.3 Examining methods of
motivating staff and
outlining their costs and
benefits
1.4 Outlining current
employment legislation
Apply knowledge and
understanding of how the
management of finance
contributes to the success of
small and medium sized
organisations by:
2.1 Describing sources of
finance and outlining their
costs and benefits
2.2 Interpreting a breakeven
chart
2.3 Interpreting a cash budget
to identify cash flow
issues and outlining
appropriate solutions
2.4 Preparing a simple profit
and loss statement from
data provided
Higher
Apply knowledge and
understanding of how
the management of
people can meet the
objectives of large
organisations by:
1.1 Describing methods used
to ensure there are
effective human
resources available
1.2 Explaining methods used
to motivate staff to
improve effectiveness
1.3 Explaining how employee
relations can impact on
the success of a large
organisation
1.4 Describing the impact of
current employment
legislation
Analyse how the management
of finance contributes to the
effectiveness of large
organisations by:
2.1
2.2
2.3
Justifying sources of
finance suitable for
large organisations
Detailing the features of
final accounting
statements
Analysing accounting
ratios and making
business decisions
based on the results
Business
Business in Action
National 3
Influences on Business
National 4
National 3
National 4
Outcome 1
Outcome 1
Outcome 1
Outcome 1
The learner will:
The learner will:
The learner will:
The learner will:
Research a small business and present
the findings by:
1.1
Outlining the type of business
ownership and giving a brief
description of what the business does
1.2
Identifying the enterprising skills and
personal attributes of the business
owner(s)
1.3
Giving a brief description of how the
business ensures it satisfies
customers’ needs
1.4
Identifying sources of business
financial support and/or advice
1.5
Outlining an advantage and a
disadvantage of the type of business
Outcome 2
Give an overview of how small
businesses operate by:
Give an overview of key stakeholders’
interests in small businesses by:
1.1
Identifying key stakeholders in small
businesses
1.2
Outlining the key stakeholders’
interests in small businesses
Outcome 2
Outcome 2
Outcome 2
The learner will:
The learner will:
The learner will:
The learner will:
Apply an understanding of functional
activities supporting small businesses
by:
2.1
Outlining the ways in which the
functional activities support a small
business
2.2
Selecting and using ICT to produce
information used by each of the
functional activities of marketing,
human resources, operations and
finance
Give an overview of how small
businesses satisfy customer needs by:
2.1
Stating the importance to a business
of satisfying customer
needs
2.2
Outlining how small businesses use
market research information to satisfy
the needs of customers
2.3
Describing promotional strategies
used by small businesses
2.4
Describing quality measures used
by small businesses
Identify how internal factors influence
small businesses by:
2.1
Stating suitable methods of
recruitment or training for staff
2.2
Preparing a simple budget or cost
statement
Outcome 3
Outcome 3
Make decisions on the running of a small
business, taking account of internal
influences by:
2.1
Interpreting a simple cash budget or
breakeven chart in order to reach a
decision
2.2
Interpreting a simple job costing
statement from data provided in order
to reach a decision
2.3
Outlining the purpose of training
employees
2.4
Describing methods of motivating
staff
Outcome 3
The learner will:
Apply an understanding of key functional
activities of small businesses by:
3.1
Describing the way in which each of
the functional activities of marketing,
operations, human resources and
finance support a small business
3.2
Outlining how two functional activities
work together in supporting small
businesses
The learner will:
Identify how external factors influence
small businesses by:
3.1
Identifying how a business might
respond to the actions of a business
competitor
3.2
Identifying how a business might
respond to an economic or
environmental influence
3.3
Identifying how a business might
respond to a change in business
legislation
1.1
1.2
1.3
1.4
Outlining reasons for individuals
setting up in business
Describing skills and attributes of
entrepreneurs when developing a
business
Selecting a type of small business
and outlining its features
Describing sources of business
finance and support when setting up
a small business
Give an overview of key stakeholders in
a small business and their influence on it
by:
1.1
1.2
Identifying internal and external
stakeholders in a small business
Describing the influences
stakeholders can have on a small
business
The learner will:
Give an overview of external influences
that affect small businesses by:
3.1
Identifying the influences
3.2
Outlining the impact of the influences
on small businesses
3.3
Describing a response to the
influences by the small businesses
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