Cliff McDougall
837 Ramsay St. • Baltimore, MD 21230 • (410) 935-2547 • 911to411@gmail.com
Chief Operating Officer / Ad Operations / Project Manager
EXECUTIVE PROFILE
Looking to apply skills to the Marine Engineering or Marine Energy field. Positive, results-driven operations
executive with expertise in leadership, project management and advanced engineering. Extensive
management experience in fast-paced, deadline-driven environments; as an Officer in the Merchant
Marines, Port Engineer/New Ship Construction, and Web 2.0 start-up. Highly dedicated and adaptable
professional with a singular focus on organizational growth and success.
BUSINESS DEVELOPMENT
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Pipeline Development & Growth
Leads Generation/CRM Software
Market & Competitive Analysis
Business Plans, RFPs, Quotes
OPERATIONS
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Process Analysis & Optimization
Informatics Aggregation/Sharing
Organizational Management
Operational Workflow Improvement
PROJECT MANAGEMENT
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Strategic & Tactical Planning
Launch Coordination/Scheduling
Partner & Vendor Relationships
Quality Control & Validation
PROFESSIONAL EXPERIENCE
Notemarks LLC, Baltimore, MD
Chief Operating Officer/Vice President of Online Advertising
2003 – current
Co-founder of 18-person print and digital technology company. Primarily a software development
company specializing in innovative Web 2.0 applications. Premier product is the Notemark ® “save engine,”
a desktop tool designed to help users save, share and organize online content. Affinity partners include
WebEx, Six Flags, and Ripken Baseball. Finalist in 2007 TechCrunch 40 competition comprised of 700
entrants to find the most promising 40 start-ups worldwide. Also served as COO of Brandserts LLC,
specializing in proprietary print inserts, which was acquired by Notemarks LLC in March 2008.
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Created and developed corporate business plan, financial projections and other supporting
investor materials, securing over $1.7M in angel equity funding for the digital business.
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Developed pipeline and sales plan to secure a projected $20M in revenue over 3 years.
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Integral developer of GUI ergonomics of a broad-based public informatics aggregation tool.
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Executed business development and ad operations strategy with complete oversight of ad serving
and targeting methodology.
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Led the vetting and selection process of all major ad-ops technologies (DFP, OAS, Atlas).
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Implemented a customized ad-serving platform through multiple technology partners.
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Architected the end-to-end implementation of an industry-leading real-time ad relevancy strategy.
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Designed scalable forward and reverse rev-share platform for affinity partner distribution model,
supporting the initial product launch and phased software upgrades.
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Attended and represented the company in multiple industry organizations, groups and events.
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Wrote business plan, securing nearly $2M in angel equity funding for print business. Established
key relationship with USA TODAY, which alone resulted in over $650K in 2007 print revenue.
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Architected, tested and implemented multi-department process and workflow management of our
entire product line of over 12 interactive print products.
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Led the creation of strategic partnerships with several major publishers, including USA TODAY,
The Tribune Co., American Media, Inc. and Primedia, providing proprietary inserts for consumer
and B2B publications.
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Set up and optimized Salesforce.com platform and led the efforts and strategy for business
development with publishers, advertisers and ad agencies resulting in over $1M in revenue.
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Excellent interpersonal and communication skills across all levels: management,
investors/stakeholders, employees, strategic partners and customers.
Cliff McDougall • (410) 935-2547 • 911to411@gmail.com
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Integral contributor to sales/marketing collateral and other support materials, including media kit,
product brochures, and national print ad campaigns in Adweek, Brandweek, Mediaweek, FOLIO,
BtoB’s Media Business and The Advertiser.
Tyco Telecommunications, Transoceanic Cable Ship Company, Baltimore, MD
Port Engineer – New Ship Construction Manager
2001 – 2003
Facilitated and implemented all aspects of a new construction program for six new, state-of-the-art, 140meter ships—purpose-built for laying fiber-optic cable—while under construction.
 Involved in all aspects of ship construction, from keel laying to operating ships after delivery.
 Responsible for a $360W 3-year budget for the construction and outfitting of six ships.
 Led post-delivery warranty and guarantee claim issues totaling over $6M in savings.
 Involved in Fleet Operation activates to support ships on projects and in shipyards.
 Retrofitted and redesigned main and auxiliary equipment during the pre- and post-delivery period.
 Planned and implemented outfitting processes for original and follow-on ship delivery.
 Planned for various lay-up scenarios for out-of-service cable ships with reduced crew.
 Facilitated the training of engineering and technical personnel in their relative competencies.
 Tracked, reported and substantiated discrepancies with new ship contract and specifications.
 Responsible for tracking of engineering records, manuals, and correspondence with builder.
AT&T Transoceanic, Fiber Optic Cable Ship Company, Baltimore, MD
Merchant Marine – USCG Licensed 1st Assistant Engineering Officer
1994 – 2001
Officer aboard state-of-the-art fiber optic cable-laying vessels with diesel electric power plants.
 Maintained and operated 4160-volt A.C. generator sets, D.C. propulsion motors, computer
controls, all auxiliary machinery, electrical systems, and cable machinery.
 Managed personnel/technical equipment repairs while at sea laying transatlantic fiber optic cable.
 Managed technical repairs and worked with vendor-specific representatives during shipyard
periods.
 Responsible for redesign of ship's systems using CAD, writing specifications for bids on contracted
projects, and maintaining all engineering systems and parts.
OMI Corporation, New York, NY
Merchant Marine – USCG Licensed 2nd Assistant Engineering Officer
1991 – 1994
Officer aboard 680-foot chemical and oil tankers of 15,000 HP diesel and steam power plants.
 Responsible for ongoing shipboard operations and projects, as well as supervision of shipboard
personnel.
 Maintained and operated both steam and diesel power plants on various OMI ships.
 Responsible for watch, maintenance and operation of main and auxiliary equipment.
 Trained new personnel and academy cadets as part of their seagoing education.
EDUCATION
New York Maritime College, Bachelor of Science in Marine Engineering Design, 1991
Bronx, New York
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Mechanical Engineering Degree, BEME equivalent, including three summers of hands-on training
aboard a merchant ship, as well as four years of a rigorous on-campus engineering curriculum.
Excelled in highly reputable accredited engineering program covering many disciplines while attending
a strictly regimented academy. Graduated in the upper 10% of the class, earning a major GPA of 3.4
Cliff McDougall • (410) 935-2547 • 911to411@gmail.com
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LICENSES AND CERTIFICATIONS
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U.S.C.G. First Assistant Engineer of Steam and Motor Vessels, Any Horsepower
U.S.C.G. Merchant Mariner’s Document, Any Unlicensed Rating in the Engine Department
Endorsement as First Engineer for the International Marine Organization Convention On Standards
of Training, Certification and Watch keeping For Seafarers
U.S. Government Secret Security Clearance (previous)
Oil Pollution Act of 1990 (OPA-90) Qualified Individual
USCG and DOT Certified Drug Free with Semiannual Drug Testing
Military Sealift Command Certified Firefighter
EPA Proper Refrigerant Handling, Universal Rating Certification
ASE Refrigerant Recovery and Recycling Program Certification
Hazardous Materials, Hazardous Waste Operations and Emergency Response, for Health and
Safety Certification
PRACTICAL EXPERIENCE
VC/Angel Funding Presentations
First Engineering Officer, USMM
Energy Consultant
Chief Welder/Machinist
Proficient in all Microsoft Office Programs
Co-founder of new business from inception
Chief Cadet Engineer
Diesel Simulator Instructor
Landmark Education Graduate
Salesforce.com