Supplemental Materials
The Impact of Cosmetic Surgery Advertising on Women's Body Image and Attitudes
Towards Cosmetic Surgery
by E.-M. Ashikali et al., 2015, Psychology of Popular Media Culture
http://dx.doi.org/10.1037/ppm0000099
Overview of Study 1 Experimental Conditions and Variables
Independent Variables*
Potential Moderators
Condition 1: Cosmetic surgery
advertisements containing no
additional information (i.e. no
discount incentives/risk
information)
Condition 2: Cosmetic surgery
advertisements containing
discount incentives
Outcome variables
Body Image
(1) Weight-related selfdiscrepancies
(2) Appearance-related selfdiscrepancies
Trait Body Dissatisfaction
Thin-Ideal Internalization
Restrained Eating
Materialistic Values
Cosmetic Surgery Attitudes
(1) Intrapersonal benefits of
surgery
(2) Consideration of
undergoing surgery
Condition 3: Cosmetic surgery
advertisements containing risk
information
Control condition: Control
Advertisements (flower
delivery)
*Exposure Contrast 1: Control condition versus Conditions 1, 2, and 3
Exposure Contrast 2: Condition 1 versus Conditions 2 and 3
Exposure Contrast 3: Condition 2 versus Condition 3
Overview of Study 2 Experimental Conditions and Variables.
Independent Variables*
Potential Moderators
Condition 1: Cosmetic surgery
advertisements containing
images of models
Condition 2: Cosmetic surgery
advertisements containing
images of clinics/locations
Outcome variables
Body Image
(1) Weight-related selfdiscrepancies
(2) Appearance-related selfdiscrepancies
Appearance as a Source of
Self-Worth
Thin-Ideal Internalization
Materialistic Values
Cosmetic Surgery Attitudes
(1) Intrapersonal benefits of
surgery
(2) Consideration of
undergoing surgery
(3) Perception of risks
associated with surgery
Condition 3: Cosmetic surgery
advertisements containing
images of scalpels
Control condition: Control
Advertisements (flower
delivery)
*Exposure Contrast 1: Control condition versus Conditions 1, 2, and 3
Exposure Contrast 2: Condition 1 versus Conditions 2 and 3
Exposure Contrast 3: Condition 2 versus Condition 3