INFO 631 Prof. Glenn Booker Week 9 – Chapters 24-26 INFO631 Week 9 1 www.ischool.drexel.edu Decisions Under Risk Ch. 24 INFO631 Week 9 2 www.ischool.drexel.edu Decisions Under Risk Outline • Introducing decisions under risk • Different techniques – Expected value decision making – Expectation variance – Monte Carlo analysis – Decision trees – Expected value of perfect information INFO631 Week 9 3 www.ischool.drexel.edu Decisions Under Risk • When you know the probabilities of the different outcomes and will incorporate them – Expected value decision making – Expectation variance – Monte Carlo analysis – Decision trees – Expected value of perfect information INFO631 Week 9 4 www.ischool.drexel.edu Expected Value Decision Making • The value of an alternative with multiple outcomes can be thought of as the average of the random individual outcomes that would occur if that alternative were repeated a large number of times – Can use PW(i), FW(i), or AE(i) INFO631 Week 9 5 www.ischool.drexel.edu Expected Value of a Single Alternative • Denali project at Mountain Systems PW(MARR) Probability Least favorable Fair -$1234 $5678 0.20 0.65 Most favorable $9012 0.15 • Imagine 1000 parallel universes where the Denali project could be run at the same time – Should expect most favorable outcome would happen in 15% or 150 of those universes – Fair outcome would happen in 650 – Least favorable outcome would happen in 200 INFO631 Week 9 6 www.ischool.drexel.edu Expected Value of a Single Alternative • Total PW(i) income generated 200 * -$1234 = -246,800 650 * $5678 = $3,690,700 150 * $9012 = $1,351,800 $4,795,700 • Average PW(i) income in each universe $4,795,700 / 1000 = $4795.70 • Notice (0.20 * -$1234) + (0.65 * $5678) + (0.15 * $9012) = $4795.70 INFO631 Week 9 7 www.ischool.drexel.edu Expected Value of a Single Alternative • General formula n Expect edValue Value i P r obabilityi i 1 • Can be used to help decide between multiple alternatives INFO631 Week 9 8 www.ischool.drexel.edu Expected Value of Multiple Alternatives • Same probability • Several projects at Mountain Systems Alternative Denali Shasta Washington Least favorable Fair 20% 65% -$1234 $5678 -2101 6601 -3724 4104 Most favorable 15% $9012 9282 9804 • Expected values Denali Shasta Washington (0.20 * -$1234) + (0.65 * $5678) + (0.15 * $9012) = $4795.70 (0.20 * -$1201) + (0.65 * $6601) + (0.15 * $9282) = $5262.75 (0.20 * -$3724) + (0.65 * $4104) + (0.15 * $9804) = $3393.40 – Choose Shasta, it has the highest expected value INFO631 Week 9 9 www.ischool.drexel.edu Expectation Variance • What if probabilities were different for each alternative? Lassen Outcome Least favorable Nominal Most favorable Probability 45% 10% 45% Moana Loa AE(i) -$3494 728 4811 Outcome Least favorable Low nominal High nominal Most favorable Expected value = $665 Probability AE(i) 10% -$200 20% 108 30% 378 40% 877 Expected value = $466 • Comparing projects – Lassen has higher expected value but win big-lose big – Moana Loa has lower expected value but more probability of profit INFO631 Week 9 10 www.ischool.drexel.edu Monte Carlo Analysis • Randomly generate combinations of input values and look at distribution of outcomes – Named after gambling resort in Monaco • Use [a variant of] Zymurgenics project (different data) Initial investment Operating & maintenance Development staff cost / month Development project duration Income / month Least favorable Fair estimate estimate $500,000 $400,000 $1500 $1000 $49,000 $35,000 15 months 10 months $24,000 $40,000 INFO631 Week 9 Most favorable estimate $360,000 $800 $24,500 7 months $56,000 11 www.ischool.drexel.edu Monte Carlo Analysis • Simulation run results Income range -$75,000 to -$50,001 -$50,000 to -$25,001 -$25,000 to -$1 $0 to $24,999 $25,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $174,999 $175,000 to $199,999 $200,000 to $224,999 $225,000 to $249,999 $250,000 to $274,999 Number of occurrences 3 32 76 258 655 921 1044 865 586 329 159 53 17 5 INFO631 Week 9 12 www.ischool.drexel.edu Monte Carlo Analysis INFO631 Week 9 13 www.ischool.drexel.edu Decision Trees • Maps out possible results when there are sequences of decisions and future random events – Useful when decisions can be made in stages • Basic Elements – Decision nodes – points in time where a decision maker makes a decision (square) – Chance nodes – points in time where the outcome is outside the control of the decision maker (circles) – Node sequencing INFO631 Week 9 14 www.ischool.drexel.edu Sample Decision Tree P eriod 2 6 Years P eriod 1 2 Years $2848/y r $1437/y r $1200/y r $800/y r $835/y r Do A -$6000 $3615/y r Do C $851/y r -$5490 -$4000 Do B $1526/y r $1100/y r Do D $1000/y r $1037/y r $1214/y r INFO631 Week 9 15 www.ischool.drexel.edu Decision Tree Analysis, Part 1 1. Add the financial consequences for each arc (PW(i), FW(i), or AE(i)) – Properly adjust for time periods as required 2. Sum financial consequences from the root node to all leaf nodes INFO631 Week 9 16 www.ischool.drexel.edu Sample Decision Tree $8917 $4500 $2000 $4917 $500 $1335 $2615 Do A -$6000 $11,315 Do C $2665 -$4300 -$2050 $4850 -$3800 -$4000 Do B $4778 $1835 $2613 Do D $1668 $3245 $3800 INFO631 Week 9 $1080 $1467 17 www.ischool.drexel.edu Decision Tree Analysis, Part 2 3. Write probabilities for each arc out of each chance node – Probabilities out of a chance node must = 1.0 4. Roll back values from leaf nodes to root – If node is chance node, calculate expected value at that node based on values on all nodes to its right – If node is decision node, select the maximum profit (or minimum cost) from nodes to its right INFO631 Week 9 18 www.ischool.drexel.edu Sample Decision Tree $4917 3/5 $3150 2/5 $500 5/8 $1200 3/8 Do A -$2050 $4850 3/5 $1800 $1390 Do C 2/5 -$3800 $2000 Do B $2613 5/8 Do D 3/5 $1800 3/8 $2000 2/5 $1080 $1467 INFO631 Week 9 19 www.ischool.drexel.edu Expected Value of Perfect Information • Value at root node is expected value of decision tree based on current information – Current information is known to be imperfect • Reasonable follow-on question “Would there be any value in taking actions that would reduce the probability of ending up in an undesirable future state?” – Research, experimentation, prototyping, … – Might even be able to eliminate one or more paths through the tree because you may discover them to be impossible • Analyzed decision tree provides information that will help answer that question INFO631 Week 9 20 www.ischool.drexel.edu Expected Value of Perfect Information • If we had a crystal ball and knew outcomes for chance nodes, we could find which path would be best – Finding best path can be repeated for all possible combinations of random variables • Probabilities for random variables are known – Can calculate probability for each combination of outcomes • For each combination of outcomes, multiply its best value by probability of that combination • Sum the results of (value * probability) for all combinations of outcomes – Sum is expected value given perfect information – Difference between sum and expected value given current information is expected value of perfect information INFO631 Week 9 21 www.ischool.drexel.edu Expected Value of Perfect Information n EVP I Best Valuei P r obi EVofDecisionTree i 1 • EVPI is upper limit on how much to spend to gain further knowledge – Probably impossible to actually get perfect information, organization should plan on spending less INFO631 Week 9 22 www.ischool.drexel.edu Key Points • Value of an alternative with multiple outcomes is the average of the random individual outcomes that would occur if that alternative were repeated a large number of times (expected value) – • With expectation variance, differing probabilities could influence the decision – • Repeated many times and statistical distribution of outcomes is analyzed Decision trees map out possible results when there are sequences of decisions together with a set of future random events that have known probabilities – • Alternative with lower expected value might be a better choice if it also has a much lower probability of a negative outcome Monte Carlo analysis generates random combinations of the input variables and calculates results under those conditions – • The alternative with the highest expected value is best Useful with many possible future states and decisions can be made in stages The Expected value of perfect information provides answer to, “Would there be any value in taking actions that would reduce the probability of ending up in an undesirable future state?” INFO631 Week 9 23 www.ischool.drexel.edu Decisions Under Uncertainty Ch. 25 Slides adapted from Steve Tockey – Return on Software INFO631 Week 9 24 www.ischool.drexel.edu Decisions Under Uncertainty Outline • Introducing decisions under uncertainty • Different Techniques – Payoff matrix – Laplace Rule – Maximin Rule – Maximax Rule – Hurwicz Rule – Minimax Regret Rule INFO631 Week 9 25 www.ischool.drexel.edu Decisions Under Uncertainty • Used when impossible to assign probabilities to outcomes – Can also be used when you don’t want to put probabilities on outcomes, e.g., safety-critical software system where a failure could threaten human life • People may not react well to an assigned probability of fatality • If probabilities can be assigned, Decision Making under Risk should be used INFO631 Week 9 26 www.ischool.drexel.edu Payoff Matrix • Shows all possible outcomes to consider – One axis lists mutually exclusive alternatives – Other axis lists different states of nature • Each state of nature is a future outcome the decision maker doesn’t have control over – Cells have PW(i), FW(i), AE(i), … Alternative A1 A2 A3 A4 A5 State1 -4010 948 -2005 0 1005 State2 1002 1101 1516 2020 3014 INFO631 Week 9 State3 2001 4021 6004 5104 2008 27 www.ischool.drexel.edu Reduced Payoff Matrix • One alternative may be “dominated” by another – Another alternative has equal or better payoff under every state of nature • Reduced payoff matrix has no dominated alternatives – Less work if dominated alternatives are removed Alternative A1 A2 A3 A4 A5 State1 -4010 948 -2005 0 1005 INFO631 Week 9 State2 1002 1101 1516 2020 3014 State3 2001 4021 6004 5104 2008 28 www.ischool.drexel.edu Laplace Rule • Assumes each state of nature is equally likely – Sometimes called “principle of insufficient reason” • Calculate average payoff for each alternative across all states of nature – Same as expected value analysis for multiple alternatives with equal probabilities INFO631 Week 9 29 www.ischool.drexel.edu Laplace Rule • Example Alternative A2 A3 A4 A5 State1 948 -2005 0 1005 State2 1101 1516 2020 3014 State3 4021 6004 5104 2008 Average payoff 1933 1838 2374 2009 – Alternative A4 is chosen; the highest payoff always wins! INFO631 Week 9 30 www.ischool.drexel.edu Maximin Rule • Assumes worst state of nature will happen – Most pessimistic technique – Pick alternative that has best payoff from all worst payoffs • Formula i j Pij max min INFO631 Week 9 31 www.ischool.drexel.edu Maximin Rule • Example Alternative A2 A3 A4 A5 State1 948 -2005 0 1005 State2 1101 1516 2020 3014 State3 4021 6004 5104 2008 Worst payoff 948 -2005 0 1005 – Alternative A5 is chosen INFO631 Week 9 32 www.ischool.drexel.edu Maximax Rule • Assumes best state of nature will happen – Most optimistic technique – Pick alternative that has best payoff from all best payoffs • Formula i j Pij max max INFO631 Week 9 33 www.ischool.drexel.edu Maximax Rule • Example Alternative A2 A3 A4 A5 State1 948 -2005 0 1005 State2 1101 1516 2020 3014 State3 4021 6004 5104 2008 Best payoff 4021 6004 5104 3014 – Alternative A3 is chosen INFO631 Week 9 34 www.ischool.drexel.edu Hurwicz Rule • Assumes that without guidance people will tend to focus on extremes – Blends optimism and pessimism using a selected ratio • Index of optimism, a, between 0 and 1 a = 0.2 means more pessimism than optimism a = 0.1 means more pessimism than a = 0.2 a = 0.85 means lots of optimism but a small amount of pessimism (15%) remains INFO631 Week 9 35 www.ischool.drexel.edu Hurwicz Rule • Formula max min i a j Pij 1 a j Pij max • Example a = 0.2 Alternative A2 A3 A4 A5 State1 948 -2005 0 1005 State2 1101 1516 2020 3014 State3 4021 6004 5104 2008 Blended payoff (0.2 * 4021) + (0.8 * 948) = 1563 (0.2 * 6004) + (0.8 * -2005) = -403 (0.2 * 5104) + (0.8 * 0) = 1021 (0.2 * 3014) + (0.8 * 1005) = 1407 – Alternative A2 is chosen INFO631 Week 9 36 www.ischool.drexel.edu Hurwicz Rule A3 6000 6000 A4 A2 4000 4000 A5 2000 2000 0 0 0.5 -2000 -2000 .25 INFO631 Week 9 37 www.ischool.drexel.edu Minimax Regret Rule • Minimize regret you would have if you chose wrong alternative under each state of nature – If you selected A1 and state of nature happened where A1 had the best payoff then you would have no regrets – If you selected A1 and state of nature happened where another alternative was better, you can quantify regret as difference between payoff you chose and best payoff under that state of nature • Regret matrix – Need to calculate – Difference between payoff you chose and best payoff under that state of nature INFO631 Week 9 38 www.ischool.drexel.edu Minimax Regret Rule – Calculate Regret matrix • Regret matrix – Difference between payoff you chose and best payoff under that state of nature • For State 1 – A2 o 1005 – 948 = 57 • For State 1 – A3 o 1005 – (-2005) = 3010 o Etc. o NOTE: use numbers from original matrix Alternative A2 A3 A4 A5 State1 57 3010 1005 0 State2 2003 1498 994 0 INFO631 Week 9 State3 1983 0 900 3966 39 www.ischool.drexel.edu Minimax Regret Rule • Choose alternative with smallest maximum regret Alternative A2 A3 A4 A5 State1 57 3010 1005 0 State2 2003 1498 994 0 State3 1983 0 900 3966 Maximum regret 2003 3010 1005 3996 – Alternative A4 is chosen INFO631 Week 9 40 www.ischool.drexel.edu Summary of Uncertainty Rules Decision rule Laplace Maximin Maximax Hurwicz (a=0.2) Minimax regret Alternative selected A4 A5 A3 A2 A4 INFO631 Week 9 Optimism or pessimism Neither Pessimism Optimism Blend Pessimism 41 www.ischool.drexel.edu Key Points • • • Uncertainty techniques used when impossible, or impractical, to assign probabilities to outcomes Payoff matrix shows all possible outcomes to consider Laplace rule assumes each state of nature is equally likely – Essentially expected value with equal probabilities • Maximin rule is most pessimistic – Pick alternative with best payoff from all worst payoffs • Maximax rule is most optimistic – Pick alternative with best payoff from all best payoffs • Hurwicz Rule assumes that without guidance people will tend to focus on the extremes – Blend optimism and pessimism using selected ratio • Minimax Regret rule minimizes regret you would have if you chose the wrong alternative under each state of nature – Choose alternative with smallest maximum regret INFO631 Week 9 42 www.ischool.drexel.edu Multiple Attribute Decisions Ch. 26 INFO631 Week 9 43 www.ischool.drexel.edu Multiple Attribute Decisions Outline • • • • • • • Introducing multiple attribute decisions Case study: Fly-by-Night Air Different kinds of “value” Choosing attributes Measurement scales Non-compensatory techniques Compensatory techniques INFO631 Week 9 44 www.ischool.drexel.edu Introducing Multiple Attribute Decisions • Previous chapters explained how to make decisions using a single criterion, money – Alternative with best PW(i), AE(i), incremental IRR, incremental benefit-cost ratio, etc. is selected • Aside from technical feasibility, money is almost always the most important decision criterion – But not the only one – Often, other criteria (“attributes”) must be considered and can’t be cast in terms of money INFO631 Week 9 45 www.ischool.drexel.edu Case Study: Fly-by-Night (FBN) Airlines • 10-year old regional airline with above average growth • Moving into nationwide market as no-frills carrier • As part of strategic planning, IT department charged with examining airline reservations systems – 10 year planning horizon, effective income tax rate=37%, after-tax MARR=15% • Research has identified five technically-viable alternatives – – – – – – Keep existing software Buy Jupiter commercial system Buy Sword commercial system Buy Guppy commercial system Develop new software in-house Develop new software offshore INFO631 Week 9 46 www.ischool.drexel.edu Different Kinds of “Value” • Decision process is all about maximizing value – Choose from available alternatives the one that maximizes value • When value is expressed as money, decision process may be complex but is straightforward – Money isn’t the only kind of value – Money is really only a way to quantify value • Two kinds of value – Use-value - the ability to get things done, the properties of the object that cause it to perform – Esteem value - the properties that make it desirable INFO631 Week 9 47 www.ischool.drexel.edu Choosing Attributes • Decisions should be based on appropriate attributes – Each attribute should capture a unique dimension of decision – Set of attributes should cover important aspects of decision – Differences in attribute values should be meaningful in distinguishing among alternatives – Each attribute should distinguish at least two alternatives • Selection of attributes may be subjective – Too many attributes is unwieldy – Too few attributes gives poor differentiation – Potential for better decisions needs to be balanced with extra effort of more attributes INFO631 Week 9 48 www.ischool.drexel.edu FBN Air: Decision Attributes • Total cost of ownership • In-service availability • Liffey performance index – From Liffey Consultancy, Ltd in Dublin, Ireland • Alignment with existing business processes INFO631 Week 9 49 www.ischool.drexel.edu Measurement Scales • Each alternative will be evaluated on each attribute • Many ways to measure things – In fact, different “classes” of measurements – Within a class, some manipulations make sense and others don’t • So it’s important for you to know what the different classes of measurements are, how to recognize them, and what can and can’t be done with them. INFO631 Week 9 50 www.ischool.drexel.edu Measurement Scales Scale type Description Example Nominal Two things are assigned the same symbol if they have the same value Ordinal The order of the symbols reflects an order defined on the attribute Letter grades in school (A, B, C, ...) Interval Differences between the numbers reflect differences in the attribute Temperature in degrees Fahrenheit or Celsius, Calendar date =, <>, <, >, <=, => =, <>, <, >, <=, =>, +, - Ratio Differences and ratios between the numbers reflect differences and ratios of the attribute Length in centimeters, Duration in seconds, Temperature in Kelvin =, <>, <, >, <=, =>, +, -, *, / House style (Colonial, Contemporary, Ranch, Craftsman, Bungalow, …) INFO631 Week 9 Operations =, <> 51 www.ischool.drexel.edu FBN Air: Evaluation and Attribute Scales Alternative Existing Jupiter Sword Guppy New in-house New off-shore Cost PW(i) -$1.8M -$15.4M -$21.6M -$16.7M -$30.3M -$17.5M Availability Months 3 6 5 8 14 18 Attribute Cost Availability Liffey index Alignment Liffey index [65..135] 99 115 128 105 105 105 Alignment [Ex, Vg,Ok,Pr, Vpr] Excellent Poor Ok Very poor Excellent Very good Scale Ratio Ratio Interval Ordinal INFO631 Week 9 52 www.ischool.drexel.edu Dimensionality of Decision Techniques • Two families of decision techniques – Differ in how attributes used • Non-compensatory, or fully dimensioned, techniques – Each attribute treated as separate entity – No tradeoffs among attributes • Compensatory, or single-dimensioned, techniques – Collapse attributes onto single figure of merit – Lower score in one attribute can be compensated by—or traded off against—higher score in others INFO631 Week 9 53 www.ischool.drexel.edu Non-compensatory Decision Techniques • Three will be described – Dominance – Satisficing – Lexicography INFO631 Week 9 54 www.ischool.drexel.edu Dominance • Compare each pair of alternatives on attribute-by-attribute basis – Look for one alternative to be at least as good in every attribute and better in one or more • When found, no problem deciding – One alternative is clearly superior to the other, inferior can be discarded • May not lead to selecting one single alternative – Good for filtering alternatives and reducing work using other techniques • In FBN Air, Jupiter dominates Guppy INFO631 Week 9 55 www.ischool.drexel.edu Satisficing • Sometimes called “method of feasible ranges” – Establish acceptable ranges of attribute values – Alternatives with any attributes outside acceptable range are discarded • May not lead to selecting one single alternative – Good for filtering alternatives and reducing work using other techniques INFO631 Week 9 56 www.ischool.drexel.edu Satisficing • Can lead to selecting one alternative when used with an iterative propose-then-evaluate process Repeat Propose a new solution Evaluate that solution against the decision attributes Until the solution is within the acceptable range for all decision attributes Note: Stops when 1st acceptable solution is proposed • Iterative version is appropriate when satisfactory performance, rather than optimal performance, is good enough – If optimal performance needed, always identify several alternatives that meet satisficing criteria then do further decision analysis with one of other techniques INFO631 Week 9 57 www.ischool.drexel.edu Lexicography • Two previous techniques assume attributes have equal importance – If one attribute is far more important than others, final choice could be made on that one attribute alone • If alternatives have identical values for most-important attribute, use next-most-important attribute to break tie – If still tied, compare next most important attribute, … – Continue until a single alternative chosen or all alternatives evaluated • FBN Air – Alignment might be #1, eliminates all but Existing and In-house – Cost might be #2, eliminates in-house INFO631 Week 9 58 www.ischool.drexel.edu Compensatory Decision Techniques • Attribute values converted into common “figure of merit” – Units for common scale are usually arbitrary – If common scale is at least interval scale then scores can be compared meaningfully • Two will be presented – Nondimensional scaling – Additive Weighting – Analytical Hierarchy Process (see text) INFO631 Week 9 59 www.ischool.drexel.edu Non-Dimensional Scaling • Convert attribute values into common scale so they can be added together to make composite score for each alternative – Alternative with best composite score is selected – All attributes are defined to have equal importance • Common scale needs same range for all attributes – Must also follow same trend on desirability; most-preferred value needs to always be biggest or always be smallest common scale value • Formula for converting attributes, as long as interval or ratio-scaled, into the common scale Rating Range * WorstValue ValueToMak eDimension less WorstValue BestValue INFO631 Week 9 60 www.ischool.drexel.edu FBN Air: Scaled Attributes Alternative Existing Jupiter Sword Guppy New in-house New off-shore Cost [0..50] 50.0 26.1 15.3 23.9 0.0 22.5 Availability [0..50] 50.0 40.0 43.3 33.3 13.3 0.0 Liffey index [0..50] 0.0 27.6 50.0 10.3 10.3 10.3 Total 100.0 93.7 108.6 67.5 23.6 32.8 Note: Let’s entirely arbitrarily chose the common scale to be 0..50. In FBN’s case, • lower cost is better so lowest cost alternative highest common rating • higher Liffey Index (LI) is better so the highest LI alternative highest common rating. • Best = Sword INFO631 Week 9 61 www.ischool.drexel.edu Non-Dimensional Scaling and Ordinal Attributes • When decision includes ordinal scaled attributes, you will need to: – Ignore ordinal-scaled attributes – Refine ordinal-scaled attributes to use interval or ratio scales and include them in nondimensional scaling – Do nondimensional scaling for all interval- and ratio-scaled attributes then finish using a non-compensatory technique Alternative Existing Jupiter Sword Guppy New in-house New off-shore Total 100.0 93.7 108.6 67.5 23.6 32.8 INFO631 Week 9 Alignment Excellent Poor Ok Very poor Excellent Very good 62 www.ischool.drexel.edu Additive Weighting • Identical to non-dimensional scaling except attributes have different “weights” or degrees of influence on the decision – An attribute that’s more important will have more influence on outcome – Most popular • Step 1: select common scale and convert all interval and ratio-scaled attribute values into that scale – Just like non-dimensional scaling • Step 2: assign weights based on relative importance – Many different approaches to this – Recommended approach is • Each attribute given “points” corresponding to importance • Weight for each attribute is its points divided by sum of points across all attributes INFO631 Week 9 63 www.ischool.drexel.edu FBN Air: Weighting the Attributes • Suppose FBN Air gives point values as shown for ratio and interval-scaled attributes Attribute Cost Availability Liffey index Points 50 10 25 Weight 50 / ( 50 + 10 + 25 ) = 0.588 10 / ( 50 + 10 + 25 ) = 0.118 25 / ( 50 + 10 + 25 ) = 0.294 INFO631 Week 9 64 www.ischool.drexel.edu Additive Weighting • Step 3: calculate each alternative’s total weighted score – Example Existing = (0.588*50)+(0.118*50)+(0.294*0) = 35.3 Alternative Existing Jupiter Sword Guppy New in-house New off-shore Cost (0.588) 50.0 26.1 15.3 23.9 0.0 22.5 Availability (0.118) 50.0 40.0 43.3 33.3 13.3 0.0 Liffey index (0.294) 0.0 27.6 50.0 10.3 10.3 10.3 Total 35.3 28.2 28.8 21.0 4.6 16.3 • Same as non-dimensional scaling, decision is made on total score if there are no relevant ordinal-scaled attributes INFO631 Week 9 65 www.ischool.drexel.edu Key Points • • • Aside from technical feasibility, money is almost always the most important decision criterion but it’s not always the only one Use values can usually be quantified in terms of money Esteem values can't be quantified in terms of money – Decisions involving more than one attribute are almost inevitable • • Choose decision attributes to cover all relevant use values and esteem values Several different classes of measurement – Nominal, Ordinal, Interval, and Ratio – Within each class, some comparisons will make sense and others won’t • Non-compensatory techniques treat each attribute as a separate entity – Dominance, Satisficing, Lexicography • Compensatory techniques allow better performance on one attribute to compensate for poorer performance in another – Nondimensional Scaling, Additive Weighting INFO631 Week 9 66 www.ischool.drexel.edu