Chapter 11 Solved Problems 1 Exhibit 11.2 Example Linear and Nonlinear Trend Patterns 2 Exhibit 11.3 Seasonal Pattern of Home Natural Gas Usage 3 Exhibit Extra Trend and Business Cycle Characteristics (each data point is 1 year apart) 4 Exhibit 11.4 Call Center Volume Example of a time series with trend and seasonal components: 5 Exhibit 11.5 Chart of Call Volume 6 Basic Concepts in Forecasting • Forecast error is the difference between the observed value of the time series and the forecast, or At – Ft . Mean Square Error (MSE) MSE = Σ(At – Ft )2 T [11.1] Mean Absolute Deviation Error (MAD) MAD = ׀At – Ft ׀ [11.2] T Mean Absolute Percentage Error (MAPE) MAPE = Σ(׀At – Ft )/At ׀X 100 [11.3] T 7 Exhibit 11.6 Forecast Error of Example Time Series Data 8 Solved Problem Develop three-period and four-period moving-average forecasts and single exponential smoothing forecasts with a = 0.5. Compute the MAD, MAPE, and MSE for each. Which method provides a better forecast? Period Demand Period Demand 1 86 7 91 2 93 8 93 3 88 9 96 4 89 10 97 5 92 11 93 6 94 12 95 9 Solved Problem 98 96 94 92 90 Moving Average Forecasts 88 86 84 82 80 1 2 3 4 5 6 7 8 9 10 11 Period Based on these error metrics (MAD, MSE, MAPE), the 3-month moving average is the best method among the three. 10 12 Exhibit 11.7 Summary of 3-Month Moving-Average Forecasts 11 Exhibit 11.8 Milk-Sales Forecast Error Analysis 12 Single Exponential Smoothing • Single Exponential Smoothing (SES) is a forecasting technique that uses a weighted average of past time-series values to forecast the value of the time series in the next period. Ft+1 = At + (1 – )Ft = Ft + (At – Ft) [11.5] 13 Exhibit 11.9 Summary of Single Exponential Smoothing Milk-Sales Forecasts with α = 0.2 14 Exhibit 11.10 Graph of Single Exponential Smoothing Milk-Sales Forecasts with α = 0.2 15 Regression as a Forecasting Approach • Regression analysis is a method for building a statistical model that defines a relationship between a single dependent variable and one or more independent variables, all of which are numerical. Yt = a + bt (11.7) Simple linear regression finds the best values of a and b using the method of least squares. Excel provides a very simple tool to find the best-fitting regression model for a time series by selecting the Add Trendline option from the Chart menu. 16 Exhibit 11.11 Factory Energy Costs 17 Exhibit 11.12 Format Trendline Dialog Box 18 Exhibit 11.13 Least-Squares Regression Model for Energy Cost Forecasting 19 Exhibit 11.14 Gasoline Sales Data 20 Exhibit 11.15 Chart of Sales versus Time 21 Exhibit 11.16 Multiple Regression Results 22