RIDE THE BLUE WAVE - Florida Blueberry Growers Association
RIDING THE “BLUE WAVE”
An Overview of the
U.S. Highbush Blueberry Council
Florida Blueberry Growers Association
September 19, 2013
The Blue Wave is Rapidly Approaching
World Blueberry Acreage from 1995 to 2012 Increased from 50,000 Acres to Over 231,000 Acres
Consumption continues to rise!
“USDA-ERS calculations revealed an impressive increase in national per capita consumption of blueberries, rising from 0.26 pounds in 2000 to nearly 1.3 pounds per person in 2011.”
Goal for 2015: 3 pounds per person!
HEALTH Drives Blueberry Consumption
7 2 0
6 6 0
6 0 0
5 4 0
4 8 0
4 2 0
3 6 0
3 0 0
2 4 0
1 8 0
1 2 0
6 0
0
Crop Value Tracks with Promotion of Health Research
# M a n u s c ri p ts V a l u e ($ )
USHBC
1 2 0
1 1 0
1 0 0
9 0
8 0
7 0
6 0
5 0
4 0
3 0
2 0
1 0
0
Source: USDA, ERS, May 2012
Health Benefits of Blueberries Go Far
Beyond Antioxidant Activity!
Anti-inflammation
Current Areas of Focus in USHBC Health Research
Brain Health, Cancer, Metabolic Syndrome
Cognitive Function
Obesity
Cardiovascular Function
Insulin Sensitivity
Brain
Injury
Gout
Cancer
Metabolic Syndrome
If you have any 3 of these conditions:
Abdominal obesity (pot belly)
High cholesterol/high triglycerides
High blood pressure
High blood sugar/Insulin resistance
Inflammation (High CRP)
Diabetes, Heart Disease, Reduced Cognitive Functioning
1 in 4 Americans has Metabolic Syndrome!
Prevalence Increases with Age
Ages 18-39: 10% have it
Ages 60-79: 40% have it!
T
United States ,
How Much is Enough?
1 cup a day: Fresh or Frozen www.blueberrycouncil.com
Your source for recipes/photos/health research information and MORE!
How does the USHBC drive demand?
Primary Target:
• Women 25 to 45
• Average to Above
Average Income
• Mothers and Young
Professionals
Secondary:
• Women 45+
How does the USHBC drive demand?
How does the USHBC drive demand?
How does the USHBC drive demand?
Twitter: @Blueberry411
How does the USHBC drive demand?
How does the USHBC drive demand?
Foodservice Promotion
How does the USHBC drive demand?
The USHBC export program promotes fresh, processed and further processed blueberries with a focus on:
Peoples Republic of China,
Tawain, South Korea, Japan,
India, United Arab Emirates,
Mexico, Brazil, and Northern
Europe.
How does the USHBC drive demand?
USHBC goal:
• 2015: blueberry exports to
15% of total production
• 2012: 7% (115.5m pounds) exported
www.RideTheBlueWave.com
Your USHBC resource!
BLUEBERRY ALERT SYSTEM
The alert system is open to all blueberry growers, handlers, and marketers!
Be among the FIRST to receive industry updates and important notifications with the Blueberry Alert
System.
Providing us with your contact information allows us to contact you quickly and efficiently via email, text message and voice phone call, with important news related to the blueberry industry.
SIGN UP HERE!
http://www.blueberrycouncil.org/members/amerilert-tools/?type=signup
RIDE THE BLUE WAVE
Ride the Blue Wave is your up-to-date industry resource, on your cell phone, at all times! Quickly and easily access the following information with a single touch:
• USHBC market promotion updates
• Up-to-date health research findings
• Blueberry usage, demographics and statistics
• Little Blue Dynamos® logo
To add Ride the Blue Wave to your iPhone, follow three easy steps*:
Type www.ridethebluewave.com
in your web browser and tap the button to add to Home Screen
Add to Home Screen
Finished!
Industry info at the touch of a button
Kathy Blake
Kathy.Blake@PadillaCRT.com
646-218-2019
