Jorgensen Laboratories (JorVet)
Luminex Therapeutic Laser System
Laser Therapy Challenges
 Obsolete and Missing Information
 Awareness of new information
 Aggressive marketers
 Comfort zones because other veterinarians have
purchased a competitive product
 Perceived absence of science (Quackery)
 Existing distributor agreements (public or private)
Laser Therapy Challenges
 Placebo effect of older lasers
 Understanding the meaning of accurate and effective
laser therapy dosages
 Gaining awareness of the benefits of buying
equipment designed for fast/easy service and
upgrades
Laser Therapy
Laser Therapy
Guiding Principle
 All Laser Therapy target doses are
expressed in Joules per square centimeter
 The actual size of the probe used to deliver the
energy is a governing factor. (Example: A 50 sq/cm
probe at 5000 mw delivers 100 mw per square cm.
Delivering 1 Joule will take 10 seconds.
 A 1 sq cm probe at 1000 mw will deliver 1 Joule
in __???
Important Facts
 Providing accurate therapeutic dosages is
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“Good Medicine” (Focus on people and pets)
Therapeutic Laser depth is governed more by
wavelength than power.
The Contact Method provides the most
accurate method for delivering Laser
Therapy treatments
Key laser wavelengths to remember are
808nm, and 904nm.
The Luminex Ultra (808nm) is supported by
“Independent Research”.
Laser Therapy
 Assumptions that are true
 Pain
Management is currently the fastest
growing area of veterinary medicine
 Animals can have or reach an intolerance
level for NSAIDS.
 Laser Therapy is a viable option to
complement existing pain management
programs.
 Laser Therapy can also help manage
inflammation and improve healing times
Laser Therapy
Assumptions
 Laser
that are True
Therapy sessions can be completed
by trained technicians
 Established protocols help with
concurrent adult learning
 Progressive hospitals are looking for
additional pain management options and
new revenue sources
Laser Therapy
 Assumptions that are NOT true
The market is currently saturated with laser
therapy units.
 All animals can be helped with Laser Therapy
 Class III Laser light and anything less than 6
watts only penetrates the surface of the skin
 More power in excess of 10-12 Joules causes
lasers to penetrate better
 980 nm is an optimum wavelength
 90% of the information on the internet seems to
be produced by Lite Cure, therefore this must be
independently researched information.
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Supporting Information
Potential accounts

Any active veterinary account has potential
 Likely accounts to target
 Progressive key influencer veterinary hospitals
wanting to be first (The activists)
 Hospitals looking for options to expand services
 Referral hospitals or hospitals doing major surgery
 Attendees of competitor seminars
 Holistic accounts of adequate size and buy-in
 Existing laser therapy accounts looking to upgrade
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(Beware of the placebo effect)
Supporting Information
 Feedback from field trials.
 Three accounts were targeted.
Tufts University Veterinary Referral Center Dr. Brenda Salinardi
 Focus on pain management and healing after surgery
 Chelmsford VH, Chelmsford, MA –
 Dr. Hart and associates less experienced in Laser
 New hospital built next to existing location.
 Focus on options to expand services
 Chase Farm Veterinary Hospital, N. Dartmouth, MA –
 Dr. Pitcairn had a Class III Laser
 Focus on evaluating a Class IV Laser as an upgrade
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Field Trial Key Findings
 Veterinary Hospitals must integrate their laser
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therapy protocols as a team
Hospitals with at least one team member
experienced in laser therapy makes them more
successful
It takes about 3 hours of practical application to gain
a comfort zone in the use of Laser Therapy
Offsite training sessions offer an important value
The Luminex Ultra has significant
competitive advantages over other laser
therapy units on the market.
Ongoing Communications
Assumptions That Are True
 Jorvet has:
 The best laser therapy equipment
 A sales team that can get the job done
 The best service and value (Made and
serviced in USA)
 Mfg has 24+years of experience
 The greatest adaptability for product
enhancements as the laser therapy market
continues to evolve over the next few years
 A Clear Winner