Micro-Site and Business Directory
Customer Sales Call Presentation
Explaining and Selling PLATINUM & GOLD
Micro-site Business Directory Listings to the
end user
Elevator Sales Pitch

We have developed a SEO Network that consistently
helps our customers appear in the top 5 search results
on Google, Yahoo & Bing search engines for the
keywords most important to them
Elevator Sales Pitch

We do this by building you a customizable micro-website
or landing page that many businesses use as a standalone website, or as an effective funnel to drive
additional traffic to their existing website
Elevator Sales Pitch

As an added value we give you priority placement in our
online business directory that we promote via our own
promotional voice in the community
Pre-Call Checklist
Does the business have Internet access? If not make
arrangements (this is a visual sale)
Does the business have a website?
 If not why?
Does the business come up on 1st page of Web Search for
primary product or service?
 If so, think of additional products/services they aren’t optimized for
How do their competitors rank in comparison?
Prepare with examples from this market (or similar market if
new launch) to demo to customer
Copies of Sales Collateral and Sales Contract
Demonstration Prep

Open 4 Internet browser windows or tabs
 Google Search – www.google.com

This will be used to search local business’ product/service
 Example of local PLATINUM Micro-Site powered by Matchbin
 Local Business Directory Home Page
 Main Website of media company partner
Google

Google Search
 Search keywords of business’ product/service offerings
 Identify how they are doing


Note where they are weak
Don’t be afraid to point out where they are strong
 Are there any other search terms important to their
business?
 Explore
Micro-Site Example

Search a keyword on Google that will pull up good
results to a Matchbin-powered site
 Ideally PLATINUM
 Tell the story, they weren’t coming up, they decided to
participate in program, now they are popping up on first page
 Walk through a demo of the micro-site features
 Tabs, Links, Sharing, Maps, Media, Blog, Coupons, Custom
 As easy to manage as Facebook!
 MatchbinPartners.com
SEO
SEO Examples
 http://www.matchbinpartners.com/pages/seo_examples
Focus the sale on “SEO”

Vast majority of Internet users search on Google
 Businesses must be visible where the buyers are looking


If a customer already has a website?




New micro-site will increase their existing sites’ SEO
PLATINUM/GOLD micro-site will funnel traffic to their site
New micro-site can be optimized for different keywords
If customer has no website?




60 % of search on Google is for Local
PLATINUM is strongly recommended; GOLD is a landing page funnel
They will get an optimized, professional website that potential
customers can find
Target high profit or undersold products/services
30-60 days to see a dramatic increase in “SEO”
Business Directory


Build on value of local media website
 The traffic it receives
 Promotion of business directory via that voice
Explain Business Directory
 Search


Product or Service keyword
Business Name
 Listings


PLATINUM & GOLD Priority Placement
Paid listings rotate in the categories so all get equal facetime
Top 10 Reasons Why PLATINUM
1. Unlimited Video & Slideshow Content
2. Blog to better engage site visitors and increase SEO rankings
3. Social Media Sharing Opportunities & Email Lead Capture
4. Professional Look & Feel of a traditional website
5. Custom Page becomes “blank slate” for any type of content
6. More effective funnel because Links are higher up on page
7. Map with Door to Door Driving Directions
8. Coupon & Specials Page with social sharing options
9. Additional Content increases SEO
10. Multiple Pages increase SEO Credibility
Benefits Summary 1 - 2 - 3
1. Search Engine Optimization (SEO)
2. New Micro-Website
3. Local Business Directory – Added Value
Pricing
 PLATINUM = $
 GOLD = $



Setup fee of $__ waived with one year agreement
__ Month(s) free if annual amount is paid upfront
Other Incentives…
Closing the Sale
 Ask customer what they think of the product
 Answer any questions they have
 Summarize benefits based on customer needs
 Ask for their business
Reasons to Buy Today
 Best URLs are getting bought up fast
 Real Estate example: Location, Location, Location


Sooner they are on the first page, the sooner they will get new
customers.
Get a jump on the competition
ADDITIONAL RESOURCES
The following slides include additional information that may be
useful to answer customer questions.
Search Engine Optimization

Search Engine Optimization (SEO) is the
process of improving the volume or quality of
traffic to a web site from search engines via
"natural" or un-paid (meaning "organic" or
"algorithmic") search results.
Organic vs. Paid Results
Golden Triangle
What does SEO cost?

Small Companies can spend thousands of
dollars each year to understand and
manipulate the search results in order to be
in the top of the “organic” rankings.
Five Key Factors of SEO
1. Key Words
2. Credible Inbound Links
3. Domain Name
4. Traffic
5. Content
1 - Key Words
1.
Title Tags
1. Mouse Over Tab or on the top line of browser
2. Description Tags (invisible on website, shown in
search results)
3. Keyword Tags (invisible, only part of code)
2 - CREDIBLE
INBOUND LINKS
•A large portion of how Search
Engines such as Google Rank
a website is in it’s inbound links
•Inbound Links are links back
to your advertiser’s site coming
from other credible websites in
the world wide web.
•The biggest benefits your
advertiser receives by being a
part of the business directory
are inbound links from credible
Newspaper, Radio, & TV
websites within the Matchbin
Network.
•There are currently ____
Matchbin business directories.
3 - DOMAIN NAMES That Work for SEO

Effective Domain Names
 InsuranceLosAngeles.com
 SanDiegoLawyer.com
 PhoenixPizzaRestuarant.com
 Ineffective Domain Names
 JaneDoe.com
 FranksPizza.com
 BusinessName.com
4 - TRAFFIC
 The more traffic you have to your website, the higher it
ranks
 1,000 page views or 1,000,000 page views
 Which would you guess is more credible?
 This goes for GOLD and PLATINUM listings as well, not
just major websites!
5 - CONTENT




The text content of your advertiser’s site must properly
reflect their keywords.
The text content must be sufficient to show Search
Engines that the site is credible
There must be enough dynamic content such as pictures
and videos to show variety. This proves credibility.
Fresh and consistent content greatly improves SEO