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OUR APPROACH
A GUIDE TO HOW ERA SUNCOAST REALTY WILL
WORK WITH YOU TO SELL YOUR HOUSE
planning
marketing
pricing
selling
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SELLING YOUR PROPERTY: MARKETING
ERA.com
ERA Distinctive Properties
Powered by ERA.com
ERA.com Mobile
TXT ERA®
ERA Mobile App
ERA YouTube Channel
ONLINE LISTING PROVIDERS
+ OVER 100
LOCAL NEWSPAPER
WEBSITES
Local Media Outlets subject to change.
LOCAL MEDIA OUTLETS
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SELLING YOUR PROPERTY: MARKETING
ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:
ERA® MOBILE APP AND TXT ERA®
ERA® LEAD ROUTER
ERA® GOLD STAR PROPERTY
ERA® HOME PROTECTION PLAN
Example: Mortgage Program
ERA® INTERNATIONAL COLLECTION
Open Text
ERA® YOU TUBE-PROPERTY SEARCH
SELLING YOUR PROPERTY: MARKETING
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TXT ERA® & ERA.COM (MOBILE)
PROGRAM BENEFITS
 With TXT ERA®, potential buyers receive requested
property information via text message quickly.
 Promoted via a yard sign, flyers, etc.
MOBILE WEBSITE
 With m.ERA.com, our mobile site,
prospective buyers can view your
property directly from their cell phone.
ERA® MOBILE APP
Search for a house. See what homes
are selling for in your
neighborhood. The ERA® Mobile App
works on standard cell phones and
smartphones alike. The ERA Mobile
App gives homebuyers the power to
search anywhere and at anytime. They
are directly connected with an ERA®
Agent throughout the home search.
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SELLING YOUR PROPERTY: MARKETING
ERA LEADROUTERTM
PROGRAM BENEFITS
 Online requests are routed immediately via cell
phone and e-mail.
 Creates an opportunity for immediate follow-up.
ERA® LEAD ROUTER
 Tracks the source of all property leads.
HOW ERA LEADROUTER™
WORKS
New Approach to
Company Leads
1. Consumer
inquires
online
2. ERA
Leadrouter™
finds agent by
cell phone
Leadrouter™ Process
5. Managers
and
Brokerage
Monitor All
Leads
3. Agent
contacts
lead from
anywhere
4. Requires
agent
follow up
SELLING YOUR PROPERTY: MARKETING
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ERA HOME PROTECTION PLAN®:
PROGRAM BENEFITS
 Provides buyers with more confidence in purchase
decision.
 Protect yourself against costly repairs during listing
and escrow.
ERA HOME PROTECTION PLAN®
 Avoid after-the-sale disputes and unwanted
surprises!
29%
better chance
of sale when
using an ERA
Home Protection
Plan®.
15%
Homes sell
on average faster with
an ERA Home
Protection Plan®
than without.
SELLING YOUR PROPERTY: MARKETING
THE ERA REAL ESTATE
YOU TUBE CHANNEL
 Every ERA® Listing* is
converted to virtual
online tour
 YouTube is 2nd largest
search engine online
*Listings with six or more photos. Land is not featured on YouTube.
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SELLING YOUR PROPERTY: MARKETING
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Additional marketing opportunities include:
 Yard signs
 Flyers
 Virtual tours
 Enhanced listings
 Social media
 Property preparation
SELLING YOUR PROPERTY: MARKET CONDITIONS
PERCENT OF
ASKING PRICE RECEIVED
Sold & Listed properties
 Most recent stats, 3rd qtr
 Pricing accurately affects time
on the market and final price.
 The percent of asking price
received is a means of
tracking price accuracy.
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SELLING YOUR PROPERTY: MARKET CONDITIONS
DAYS ON MARKET
Sold & Listed Properties
 The length of time a home is
on the market has an effect
on the sales price. The
longer a home is on the
market, generally, the lower
price. Most current 3rd quarter
2012 stats.
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SELLING YOUR PROPERTY: PRICING
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Fair market value
The price that a ready, willing and able buyer is willing to
pay and a seller is willing to accept.
The “fair market value” can only be determined at
closing…the actual price. Therefore, an agent or broker
uses historical data to best determine the projected “fair
market value.”
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SELLING YOUR PROPERTY: PRICING
To determine fair market value, we can use the following tools:
COMPETITIVE MARKET
ANALYSIS TOOL
 Traditional means of
analyzing the market.
 Utilizes comparable
properties.
 Adjustments for features
and amenities.
PRICING
ANALYSIS GRID
 Goes a step further.
 Gives you a picture of the
market.
 Shows what buyers are
willing to pay in today’s
market.
ABSORPTION
RATE TOOL
HOME
APPRAISAL
 Analyzes the past sales
rate.
 Analysis by a professional
appraiser.
 Helps determine expected
marketing time.
 Cost.
 Advantages.
SELLING YOUR PROPERTY: PRICING
COMPETITIVE MARKET
ANALYSIS
Your home compared to:
 Recently sold homes
 Unsold homes
Assists in:
 Setting listing price
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SELLING YOUR PROPERTY: PRICING
PRICING ANALYSIS GRID
 Gives you a picture of the market.
 Shows what buyers are willing to pay in
today’s market.
 Helps us establish a fair market value.
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WORKING WITH ERA:
ERA SUNCOAST REALTY
ERA SUNCOAST
QUICK FACTS
 55 agents in local market
 Over 250 current listings
 200+ homes sold YTD
 Relocation specialist
 Cartus Principal Broker
 #1 real estate web site in local market
 # unique visits
 High list-to-sale ratio.
 Low average days on market.
 Higher average price.
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THANK YOU