YP Listing Management
Powered by YEXT
Managing and Publishing
Local Content
Working with dozens of leading brands
Direct connections to 60 leading publishers
Consumers are Looking for Lots of Information
It’s not just about
knowing where a
location is. It’s also
about discovering
the details to lower
friction and drive
people into the
location.
And mobile…
65% of smart phone
users make purchases
after searching on their
phone
LOCAL SEARCH – Information Sought by Consumers
Restaurant/
Dining
Automotive
Retail
Prof.
Services
Financial
Services
Listings
41%
32%
35%
15%
24%
Hours of Operation
46%
26%
38%
8%
16%
Map, Distance or Directions
47%
25%
35%
10%
16%
Address
40%
28%
33%
12%
20%
Phone Number
34%
28%
26%
15%
21%
Website
36%
27%
36%
13%
27%
Prices
38%
28%
32%
10%
12%
Promotions-Discounts
28%
16%
28%
5%
8%
Consumer Ratings, Reviews
33%
19%
15%
10%
10%
Product Availability
14%
15%
28%
5%
9%
Other Information
5%
3%
3%
1%
5%
Type of Info Sought
Note: Percentages = # who checked type of information sought/# who searched for business in the category
Source: immr Local Search study, 2012
Top Reason
40%+
30%+
But They Look in Many Places
LOCAL SEARCH – Sources Used
Major search
portals like Google
and Yahoo are
important, but tons
of searches are
done on smaller
sites too.
Source(s) Used when
searching for…
Restaurant/
Dining
Automotive
Retail
Prof.
Services
Financial
Services
Search Engine
75%
62%
76%
25%
50%
All Others (net)
67%
42%
44%
25%
33%
Local search site
24%
17%
19%
9%
11%
Portal search site
12%
11%
12%
7%
9%
Review site
24%
11%
9%
7%
9%
Other source
6%
3%
4%
2%
4%
Note: Percentages = # who checked source/# who searched for business in the category
Source: immr Local Search study, 2012
Example: PowerListings+ Adds Rich Content
Adding the What, When & Who of your Business
From Where
To Why
WHEN
EVENTS
WHO
STAFF BIOS
WHAT
PRODUCTS
/SERVICES
WHAT
MENUS
Product Lists Show In-Store Inventory
Customize list name
on listing
Use to promote
weekly deals
Tailored sections to
divide the catalogue
Detailed details like
photos and videos
DATA
& SOURCES
Yext Approach: Bringing Together Info Across Teams
OPEN
CONTACT INFORMATION
COUPONS, OFFERS
PHOTOS, VIDEOS
(Location)
(Marketing – Promos)
(Marketing)
PRODUCTS, CALENDARS,
MENUS, BIOS
OPEN HOURS, PHONE
(Store Ops, Franchises)
YEXT
PLATFORM
(Sales)
40% off shoes!
DISTRIBUTION
POINTS
1 Main Street
Buy 1, Get 1 Free
6am – 12am
STORE
LOCATOR
WEBSITES
GOOGLE AND
FACEBOOK
MOBILE
APP
OFFLINE
Two Products
Location
Software
&
PowerListings
Network
Software to Enable Richer Content, Data Control
Manage location
information centrally
Add deep, engaging
information to local
search
Smart Import up to
100,000 locations
Photos and Videos
to drive engagement
Easily structure and
organize your information
by location
Detailed Business
description to improve
searchability

Multi-Location
Management, including
amending without
changing existing data.

Export to Sites, Store
Locator, and Ads
Introducing
PowerListings+
Menus, Staff Bios,
Event Calendars, and
Products/Services Lists
Customized field titles
Protect the brand
with enterprise-level
permissioning
Consistently track
performance,
reviews
Access control and
permissioning
Review monitoring
across external sites
Grouping folders to
divide and manage
locations
Search and traffic
reporting to
complement
existing metrics
Structure Data: Multi-Location Management
Upload file, match column to fields, formatting error resolution,
duplicate listing resolution, address matching.
Add Rich Data: Photos, Special Offers, Products
Consistent, high quality
content drives traffic and
better rank across the local
ecosystem
Photos, videos, and business
descriptions highlight and
distinguish your profile
Use The Information Your Way: Smart Export
Export your location
data to distribute to
Google+ and others
Two Products
Location
Software
&
PowerListings
Network
How Our Network Works
Patent-pending DualSync™
connections with each
publisher guarantees your
listings will appear in each
partner’s index
POWERLISTINGS NETWORK: Getting the Word Out
150M+ users • 45+ sites
Review Monitoring to Track Across Sites
See what
customers are
saying about you
with full Review
Monitoring.
Anytime you get
a review on your
PowerListings, it
appears in Yext.
View summary
of reviews for
all locations.
Share reviews.
Why Yext?
Richer
Content
Software
to Make It
Easy
Control &
Measurement
Thank you!
QUESTIONS?