Mobilizing Health Care
Phase 1. Marketing & Access to Care
Phase 2. Community Engagement
Phase 3. Chronic Care Management
Phase O. Enterprise Mobilization - Operations
Discover…Design…Develop…Deploy
Douglas Goldstein & Peter Wilensky
doug@iconecto.com
703.626.0798
Driving Force…
2
3
Today
Past
Bricks & _ Mobile
_____
Bricks & Mortar
4
Engagement through…
Mobile
Social
Media
Gamification
Care Coordination
Big Data +
Predictive
Analytics
5
Source: Digital Engagement for Quality, Performance & Meaningful Use, Douglas Goldstein,
2012
Health@Everywhere:
Plan Framework to Customize & White Label for HS
Phase 1. Access to Care and Marketing
•
Find a Doc, Services, Locations, About, Quality, Rx Refills,
Quality & Safety, Appointments, etc.
Phase 2. Move 4 Health–Community Engagement
•
•
Stage 1. Employees
Stage 2. Community / Sports Medicine
Phase 3. eCare–Mobilizing Chronic Condition Support
• Cardiac, Diabetes, Ortho – Hip & Knee Replacement, TBD
Note: Tracks run in a phased concurrent fashion depending on priorities of Health
System
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Phase 1. Access to Care and Marketing
Features
customized for HS
leaders
Features would be
targeted for HS
Priorities:
- New Moms
- Sports Medicine
- Triage
- Move4Health
- Other TBD
Completely White
Labeled
Cross Platform:
- iPhone
- Android
- Windows
- Blackberry
Phase 1. Access to Care and Marketing
iConecto, Inc. Copyright 2011, All Rights Reserved
Mobilizing Health Care… Relationship
Client Relationship – Mobile Strategy, Design, Development and Deployment:
• iConecto seeks a client and innovation partnering relationship with HS. The goal is to support
the development of an enterprise strategy, plan and mobile solutions to support HS’s
strategic and operational plans. iConecto and FeedHenry will deliver the solutions,
technology and security to power the mobile initiatives of HS.
Starting Point – Phase 1. HS Cross Platform Mobile App:
• Build the first generation Mobile App for HS health system leaders as a foundation for the
future and test bed for integration to HS marketing, physician relationships, care coordination,
customer relationship management and overall health IT goals and objectives. This would be
a white label solution based on the York Hospital model with additional features desired by HS
which could include: New Moms, Sports Medicine, Move4Health, etc.
Innovation Expertise for HS – Care Coordination, Engagement & Mobile:
• iConecto executives have extensive experience in leading health care innovation with specific
expertise in patient/professional engagement, mHealth, eHealth, telemedicine, care
coordination and accelerated strategy and planning along with rapid mobile development and
deployment.
Mx Rehab@Anywhere = Rx for Better Outcomes
•Patients…Surgeons…Physical Therapists…Health Systems… Health
Plans…ACOs…Employers
…do your
therapy!
…what do you mean
your insurance
company denied more
visits!
…can I do my
therapy at the
gym? at home?
at the park?
…let’s try a
convenient mobile
Mx rehab solution
personalized for
your lifestyle
Jim your therapist and I will be tracking your daily stats
to see your progress. You can also share with friends
and our virtual joint replacement community.
Mx Rehab supports today’s patients, reduces re-admissions/costs,
enhances health status and generates new revenues
Need …
Patient
Heal Thyself…
American Academy of Orthopedic Surgeons
Source: Wall Street Journal
“…up to 50% of
orthopedic
outcomes depends
on what the person
does after surgery”
Blaine Warkentine, MD
Rehab@Anywhere supports today’s patients, reduce re-admissions/costs,
enhance health status and can generate new revenues
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Mx Rehab@Anywhere
Carol Goesmore
Johnny Onsport
Larry Lagging
732
521
389
Mx Enabled by Platform Integrations
by iConecto
Mx = Movement Prescription
Movement Prescription - MxTM is trademark and intellectual property of Douglas Goldstein
1
…know the person, before the medical risk
and connect with people where they are at…
Social
Graph
Mobile
Apps
Gaming/
Gamification
Incentives
Big Data
13
Use Cases - Examples
• Non Patient







Rapid access to care for non-patients
Integrated with marketing campaigns and community
events
New Moms mobile support – pre and post baby
Delivering health information to underserved
Weekend warriors sports medicine support
Aging in place
Mobile social care community
• Patients


Integrated HIE initiatives
Integrated with Practice Management Mobile Apps
iConecto, Inc. Copyright 2011, All Rights Reserved
Douglas Goldstein
• Strategist… Lead…Innovate…Transform
• Innovator…Mobilizing Healthcare
Select Innovation Projects:
• Health@Everywhere – Care Coordination for Improved Quality, iConecto Corp.
• Rehab@Everywhere – Physical Therapy: iConecto, Corp.
• BrainXercise – Gaming for Quality Improvement and Patient Engagement
• KxNetwork – mobile cross smartphone clinical quality improvement app
• RxChallenge – a Social Gaming Learning Experience
• Location Aware Technology for Health – Social & Scientific Systems
• mHealth Strategy & Business Plan, Merck – Executive Committee
• Mobile eCare Patient Solutions – York Hospital and iConecto, Inc.
Latest Publications:
• Health eGames – How Social Media, Video Games and Virtual Worlds will
Revolutionize Health
• Medical Informatics 20/20: Quality and EHRs through Collaboration, Open
Solutions and Innovation
• eHealthcare: Harness the Power of Internet e-Commerce & e-Care
• Best of the Net Guides to Health and Wellness and Healthcare and Medicine
• Alliances – Strategies for Building Integrated Delivery Systems
Douglas Goldstein doug@iconecto.com 703.626.0798
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