Digital Communications and
Branding
Donna Heroux, MBA
Executive Director of Creative
Services & Marketing
Communications
Washington University School of
Medicine in St. Louis
Jacqueline Stack, PhD
Senior Director of Communications &
Marketing, Faculty Practice Plan
Washington University Physicians
Before we get started...
• Announcing the roll-out of PowerPoint
templates
• Washington University School of Medicine
• Washington University Physicians
• Available in positive and reverse
• Co-branded versions also available for use
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Medical Public Affairs
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SOM’s Social Media Policy Addendum
• Developed by a committee with members from
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Medical Public Affairs (MPA)
OGC
HIPAA Privacy Office
• Consultations and draft reviews by
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•
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FPP Communications
business administrators
marketing professionals
faculty
• Available via footer of the School of Medicine homepage
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http://medschool.wustl.edu/pages/?page=policies
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Social Media Policy
• Addendum to university’s social media policy
• SCOPE: An internal policy for faculty, students and staff
• Added consideration of issues pertaining to patient care
such as
• HIPAA
• Conflict of Interest
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Language/policy for external participants
General information and the Social Media Policy for
External Participants
http://medschool.wustl.edu/pages/?page=social_media_policies
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“Rules of Engagement” for Social Media
Is it really right for your group?
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(See Why Use Social Media?)
Upload + Engage + Monitor = Time + Dedicated Staff Resources
Are you ready for the commitment to daily monitoring?
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Social Media Addendum – Policy Overview
• Contact MPA before beginning your social media initiative
• You must have a primary assigned site administrator
responsible for content who is an employee of the
university
• Your page/account name, audience(s) and contact info for
your primary site administrator must be on file the SOM’s
communications offices
• Site/page must adhere to university’s branding guidelines
(use of name, logos, other policies)
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Social Media Addendum – Policy Overview
• Site/page must contain links to HIPAA Notice of
Privacy and WUSM Disclaimer language
• Shared primary site administrative
responsibilities
• With hospital partners
• With individual patients, families, donors or students
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Clinical Trial Recruitment
•
Use of social media platforms for clinical trial recruitment must be
reviewed by the WUSM Institutional Review Board (IRB).
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Proposals submitted to the WUSM IRB by the PI during the normal
protocol submission process
•
Volunteer for Health / Research Participant Registry is already
engaging potential trial participants on Facebook.
For more information, contact:
Charles Paul Rathmann
Co-Dir, Volunteer for Health / Research Participant Registry
rathmannc@WUSTL.EDU
362-0897
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What’s on our radar …
• Doximity
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The “Facebook for Doctors”
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FPP Operations and Privacy / Security Office are currently looking into
the security aspects of this for us
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Use of social media platforms for clinical trial recruitment must be
reviewed by the WUSM Institutional Review Board (IRB). Proposals
for use of social media platforms for this purpose should be submitted
to the WUSM IRB by the principal investigator during the normal
protocol submission process.
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Next Steps …
• Social media organizational workgroup with
communications professionals from the SOM/FPP and
affiliated hospitals/orgs
• WU site administrators social media meetings
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Goal = bring together communications managers and site
administrators to learn and share ideas
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March Kick off - TBD
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Next Steps …
• Ongoing discussions about how well the policy is working
to meet our community’s needs?
• We would like to include any suggested changes you may
have or bring issues to the attention of the policy
committee
• Some suggested revisions already in draft and other issues
under consideration include:
• Visitors blogging about shadowing experience
• Contract employees/interns
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We would like to include any suggested changes you mayMedical
have Public Affairs
Please contact with questions
or suggestions:
Donna Heroux
depondd@wustl.edu
286-0114
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