What

Welcome To Ireland!
Dermot McMahon
Senior Sales Executive
Tel: +353 (0) 1 525 3592
Email: dmcmahon@whatclinic.com

About WhatClinic.com
WhatClinic.com is a global website
Customers in over 50 countries
Visitors from over 200 countries and territories
Over 1,000,000 visits per month
Profitable company with 35 employees based in Dublin
Founded in 2007 as a medical tourism website

About WhatClinic.com
Our goal is to help patients get treated
Easy access to hard to find information
Email and phone contact details
Choice of clinics where possible
Reviews, feedback, customer service awards
Reminders to both clinics and patients to continue contacting each other

WhatClinic.com/Latvia
The bad news first…
WhatClinic.com Traffic
Nov 2011 to Oct 2012
WhatClinic.com
10 400 000
WhatClinic.com/Latvia 6 700
WhatClinic.com/Latvia from Ireland 270

WhatClinic.com/Latvia
It’s not really that bad though!
WhatClinic.com/Turkey
Most Popular European Medical Tourism Destination
WhatClinic.com/Turkey 75 800
WhatClinic.com/Latvia 6 700

WhatClinic.com/Latvia
Good news! 49% traffic growth for pages about Latvia year on year
4 500
Visitors To
WhatClinic.com/Latvia
6 700
Nov 2010 - Oct 2011 Nov 2011 - Oct 2012

WhatClinic.com/Latvia
70% email enquiry growth for Latvian clinics!
Email Enquiries For
WhatClinic.com/Latvia
390
230
Nov 2010 - Oct 2011 Nov 2011 - Oct 2012

WhatClinic.com/Latvia
Dentistry and plastic surgery the most popular treatment types
WhatClinic.com/Latvia – Enquiries By Clinic Type
Dentists
Plastic Surgery Clinics
Beauty Clinics
Laser Eye Clinics
Fertility Clinics
All Others
0 50 100 150 200 250

WhatClinic.com/Latvia
Most popular treatments requested: • Botox
• Dental Implants
• Liposuction
• Teeth Whitening
• Dental Veneers
• Lip Augmentation
• IVF
• Breast Implants

WhatClinic.com/Latvia
Visitors from a wide range of countries, including traffic from Latvia
3%
3%
4%
4%
6%
8%
15%
8%
15%
36%
Latvia
United Kingdom
Norway
Sweden
United States
Ireland
Lithuania
Estonia
Netherlands
All Others

Irish Medical Tourism
How big is the Irish medical tourism market on WhatClinic.com?
• WhatClinic.com receives 70,000 visits per year from Irish people looking for treatment outside of Ireland, Northern Ireland and the UK
• 2,100 people make email enquiries for clinics
• They contact more than one clinic – 1.5 per person on average – be the first to answer any enquiry you receive!
• Around 500 will go on to travel abroad for treatment

Irish Medical Tourism
How big is the Irish medical tourism market in total?
• Estimate our share of the market at 5%
• Around 10,000 Irish people travel abroad for treatment each year
• Other channels to reach patients:
• Newspaper & magazine articles – travel sections, health supplements, consumer affairs reporting
• Word of mouth – utilise your existing customers’ friends, family and co-workers
• Social Media – patients expect to find you on Twitter, Facebook

Irish Medical Tourism
Dental Clinics:
Which destinations are you competing with for Irish patients?
21%
24%
2%
2%
3%
3%
4%
5%
9%
14%
14%
Turkey
Spain
Hungary
Poland
Bulgaria
Philippines
Portugal
Thailand
Romania
Australia
All Others

Irish Medical Tourism
Top destinations for Irish dental tourists are a mix of:
• Traditional European holiday destinations – Spain, Turkey, Portugal
• Classic dental tourism destinations – Hungary, Poland
• Backpacking holiday destinations – Philippines, Thailand

Irish Medical Tourism
What can Latvia do to increase its market share?
• Promote Latvia as a general tourism destination (Embassy)
• Increase awareness of Latvia as a medical tourism destination (Embassy
& Clinics)
• Local representation in Ireland and other target countries (Clinics)
• Add information to WhatClinic.com!

Irish Medical Tourism
What are Irish medical tourism patients concerned about?
• Price – Consistently the most important factor according to patients
• Travel costs – Don’t forget flights and accommodation costs have to be added to the treatment costs

Irish Medical Tourism
What are Irish medical tourism patients concerned about?
• Quality – Patients need as much reassurance as possible about the quality of work they will receive. Tell them about your staff’s training, accreditations, number of procedures carried out, etc
• What happens if something goes wrong – Offer written guarantees, find an Irish clinic to be your local partner for potential follow up work

Irish Medical Tourism
What are Irish medical tourism patients concerned about?
• Getting around – Offer transport support including transfers from the airport to the hotel, from the hotel to and from the clinic, etc
• Speaking English – Patients need to know that when they are in the clinic that they can communicate clearly and effectively with any staff they need to speak to. Make sure all marketing materials have been proofed by a native English speaker and that a patient coordinator is available at all times

Questions?
What can we do to help you?

Thanks For Listening!
Dermot McMahon
Senior Sales Executive
Tel: +353 (0) 1 525 3592
Email: dmcmahon@whatclinic.com