EESC
Palazzo Reale Milano
27/28 novembre 2014
Médias européens
et citoyenneté informée
Stefano Rolando
Welcome!
1
!
Institutions, media and society
!
The symbolic-identitarian representation
for the democracy, the cohesion
and the development
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
2
!
Three Hats
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
3
!
1. University and Media
The News are a right.
!
Between pathology and physiology in
the great revolution of production and
distribution of information.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
4
!
The last updated enquiry on
the European information
system.
!
• The news of the transitional phase from
“dull” to “crucial”.
• The complexity of the media (watchdogs
of the democracy) in the season where
dog eats dog.
• The right to criticisim is a pre-condition
but the space of the institutional
initiatives is equally free.
• As long as it’s professional and an
acquired value.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
5
2. Club of Venice
The institutional
Communication in Europe.
!
The duty of a relational strategy.
Encouraging the participative
democracy, overcome the
propagandistic culture of the 20°
century.
!
Is there a project?
Is there a strategy?
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
6
3. Brand Milan
!
Symbols and symbolical
collective patrimonies
(material and immaterial)
!
The new role of the city
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
7
Milan as a Roman city.
!
Backline of Caesar’s conquests of
Gaul, Germany, Britannia.
Roman province of Augustus.
Capital of the Roman Empire of the
West for three centuries.
The Edict of Constantin (313 A.D.),
biggest symbol for the religious
freedoms.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
8
The New Millennium (the second).
The rise and the crisis of the city.
• The reconstruction, a pact between
nobility and the people.
• Hence, the stem of the city: a
thousand years of restyling
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
9
On the gate of the Dome
the history of an
institutional and popular
symbol
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
10
Transition of powers.
A grand female Milanese figure:
Bianca Maria Visconti Sforza
and the contaminations of the
stem.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
11
The city welcomes intellectuals
and artists.
Leonardo
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
12
The symbols of Milan survive
and adapt themselves to
various dominations.
Spanish, Austrian, French
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
13
Milan and the
Enlightening era.
The “Accademia dei
Pugni” (Academy of Fists)
and the culture of rights.
Cesare Beccaria
!
The musical revolution of
the Scala
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
14
Milan and the “Cinque
Giornate” (five days) of 1848.
Barricades for freedom and
independency.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
15
Milan as an industrial capital.
The International Industrial
Exposition of 1888 and the
Universal Exposition of 1906.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
16
Milan and the
Reconstruction
Half of the 20th century
New symbols.
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
17
2015
The EXPO and the
creative and glocal Milan
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
18
2015, the metropolitan city
and the new skyline
of Milan
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
19
Thank you!
And Welcome to Milan!
EESC Milano - 27 – 28 novembre 2014
Médias européens et citoyenneté informée
Stefano Rolando
20