Welcome
106
Years Hansgrohe.
Water’s Favorite Company.
Our Origins
Hans Grohe
Hans founded the company in 1901 in Schiltach. The accuracy, craftsmanship
and meticulous working style springs from these origins and is deep-seeded
in Black Forest tradition. The success of the company is also due to its
passion for water–the elixir of life–and from the fact that the company is still
guided by the Grohe family.
Today, Hansgrohe is a global company with 9 manufacturing locations on 3
continents as well as many sales departments and consulting bases.
Countless technological innovations and over 150 Design awards have
turned the Hansgrohe Group into one of the most important innovators for the
entire world.
Our Origins
Hans Grohe
Founder of the company
pictured with his son, Klaus.
Klaus Grohe
CEO of Hansgrohe AG
Richard Grohe
Member of the Executive Board
Phil
Axor Bra
Our Brands
Raindance AIR
Axor Citterio
Hansgrohe and Axor are strategic business units that can be regarded as companies within our
company. They are responsible for their own sales (market success) and profits (corporate success).
Our Brands
Hansgrohe
Synonymous with the parent brand of the company. The Hansgrohe
brand consists of five programs: Showerpower, Euroaktiv, Interaktiv,
Retroaktiv and Showerpanels.
Showerpower
Euroaktiv
Interaktiv
Retroaktiv
Showerpanels
Hansgrohe
“Choose Your World”
Contemporary
Transitional
Traditional
Hansgrohe
Swing
Waves
of
instruments
pulse to life and before you
know it, your feet are
tapping along to the sixbeat rhythm of Swing.
Swing endures and makes
us
remember;
Swing
surprises and makes us
look ahead; it is a modern
classic
that
resists
conformity.
Hansgrohe
Tango
Sensual and passionate,
Tango fuses forms and
movements
into
one
alluring pattern.
Tango defies classification
– it’s a living, moving love
story yet also statuesque,
as if designed just for you.
Hansgrohe
Limbo
Do you remember beach
parties, sandals and oldies
rock-n-roll?
And a voice
asking in a deep, rich ,
prankish tones, “How low
and you go?”
Limbo surges into your
memory as a classic piece of
Americana
that
is
as
recognizable today as it was
decades ago. Youthful vigor
is yours to recapture with
Limbo.
Hansgrohe
Solaris
Though made of hard metal,
Solaris
radiates
intrinsic
warmth
and
grace
effortlessly.
The organic
style means more inspired
by nature than by man.
Solaris incorporates the
airiness of natural contours
and the depth of sun-soaked
landscapes, adding lively,
animated
dimensions
to
Interaktiv.
Hansgrohe
Stratos
Like the wings of a jet fighter
of the spoiler of a Formula
One race car. Stratos
awakens the unmistakable
aura of power.
Beyond
contemporary, it evokes a
future
reality
with
its
streamlined design.
Stratos
embodies
two
central elements of modern
beauty – high performance
and refinement.
Hansgrohe
Metro
Hansgrohe introduced the
original lop handle decades
ago. Now Metro reinterprets
it with an ultra-sophisticated
yet casual design. One look
and you are compelled to
hold it and use it.
Metro – sleek, utilitarian, hip
–is a very uptown part of the
Interakitv Series.
Hansgrohe
Metris
Bringing modern to the
mainstream, Euroaktiv adds
contemporary
styling
to
Hansgrohe’s World of Styles.
Metris presents the pure
minimalist styles that so
often
epitomizes
contemporary
European
designs. With the geometric
transition of curve into
smooth planes, the design
projects a decidedly clean
and versatile persona.
Hansgrohe
Talis
Bringing modern to the
mainstream, Euroaktiv adds
contemporary
styling
to
Hansgrohe’s World of Styles.
Talis
instills
clarity,
refinement and timelessness
to basic shapes. The simples
stick handles in the faucets
and shower trims attests to
the beauty of minimalism at
its best.
Hansgrohe
Focus
Bringing modern to the
mainstream, Euroaktiv adds
contemporary
styling
to
Hansgrohe’s World of Styles.
Focus accentuates faucet
design with a reduced handle
style and an emphasis on
water delivery. The precise
geometry of the spouts
embraces
the
harmony
between angles and rounded
forms.
Raindance Showers
Hansgrohe
AIR Injection Restores the
Intrinsic Elements of Water
Collected, filtered and purified, the water that
comes into your home loses all life. The airinjection system patented by Hansgrohe gives
vitality back to water. Infused with air, each droplet
expands in size, becomes softer and truly captures
the feeling of natural rain.
Powered by AIR - with this unique shower
technology, Hansgrohe again sets new standards
for showers and offers an absolutely new shower
quality.
Hansgrohe
AIR for the mind, body, and soul. AIR, the innovative technology from Hansgrohe that
unites air and water, is now available in all Raindance shower products. With this airinfusion technology, the daily shower becomes a feast for the senses. For the mind: Like
a sudden downpour, the sound of falling water and rush of AIR fills the room with a
calming aura. For the body and soul: The air-enriched water completely envelops the
skin in warmth and well-being.
Hansgrohe
AIR is MORE …
MORE Volume
MORE Skin Contact
MORE Efficient
Hansgrohe
AIR embodies everything water had to offer. With Rain AIR, the normal flow of water
becomes large, voluminous drops like those of a warm summer rain. Whirl AIR is
completely different. Here, the air accelerates the whirling jets of water to create an
invigorating massage experience. And Balance AIR imparts the best of both worlds with
a pleasant mix of Rain AIR’s large drops and Whirl AIR’s strong massage jets.
Hansgrohe
Normal shower jet
- without AIR
Soft drops full of air
- with AIR
With AIR injection technology the water’s warmth an texture are
optimized. Buoyant drops beading on your body and the calming
sound of rain echoing in your shower create on the most unique
bathing experiences in the world.
Complete shower pleasure XXL.
Showerpanels
Hansgrohe
The Showerpanel Program
Ease of installation
Valve and components are
pre-installed in the factory
All internal connections are
100% water tested
Connection to water supply
via ½“ elbow connections
Most panels can be mounted
on the flat wall or in the corner
Individual mounting height of
Showerpanel via flexible hoses
Only 2 mounting brackets to
be drilled into the wall
Hansgrohe
The Showerpanel Program
Ease of maintenance
Thermostatic cartridge can be
serviced from the front
The complete system can easily be
checked for leakage (in front of the
wall)
In case of service, replacement parts
can be ordered individually
Anodized and flat surfaces are easy
to keep clean
Hansgrohe
The Showerpanel Program
Lift Showerpanel
 Satin Chrome or white panel
 7” Downpour AIR showerhead
 6 adjustable bodysprays
 2-spray handshower with hose and holder
 Accessory shelves
 ½” Thermostatic Mixer
 Quattro diverter with integrated volume control
 ½” connections
 8” height adjustable
 Corner mounting kit available to allow for mounting the
showerpanel in a 90° corner
Hansgrohe
The Showerpanel Program
Euroaktiv Showerpanel
 Satin Chrome panel
 Anodized aluminum profile
 1 ¼” slime profile
 Accessory shelf
 Raindance S 150 AIR 3-Jet handshower
 Integrated wallbar
 6 adjustable bodysprays
 ½” Thermostatic Mixer
 Volume and diverter valve in one handle
 ½” connections
Hansgrohe
The Showerpanel Program
Sideway Showerpanel
 Anodized sating chrome panel body
 Raindance S 150 3-Jet Handshower
 5 Bdoysprays
 Thermostatic mixing valve
 Unit is pre-plumbed
Shower Column
Shower Columns
Shower Column with Downpour AIR
Showerhead
 Anodized aluminum body
 7” AIR showerhead
 2 adjustable Bodyvettes
 ½” Thermostatic mixer
 Diverter with integrated volume
control
Axor Starck chrome
Shower Column
Sales arguments
1. Free standing solution
(new concept for bath planning)
2. Outdoor installation,
Swimming pools and Spas
(Removable during the winter months)
3. Use of high-end materials
4. Easy and safe installation
(inside and outdoor)
Kitchen
Hansgrohe
Allegro
The new Allegro kitchen faucet delivers both
design an functionality, offering the features most
demanded by today consumers: a HighArc
spout the swivels 150 degrees, multiple
spray modes and a spray-lock button for
hands-free operation. With a more parallel
arc, Allegro also makes maneuvering under the
spray and working with large pots easier.
Hansgrohe
Allegro
One of Allegro’s more unique features is its
pull-out spray, which boasts a unique onetouch button. Acting as a spray-lock, the
button allows you to just click for hands-free
operation of the full and needle sprays.
Hansgrohe
Allegro Gourmet
The elegant arc of the spout and the stylish
handle only add to the appeal of Allegro
Gourmet. Though beautiful, the faucet has
functional qualities as well. The spout swivels
150 degrees, allowing you to easily move it out
of the way it needed, and the handle fits in the
hand with ergonomic perfection.
Hansgrohe
Allegro Gourmet
The design of Allegro and Allegro Gourmet
also take on a common issue in the sink
area: limited space. Sinks are often placed
near walls, restricting handle movement on
the faucet. The handles of these new
faucets start in a vertical position and are
pulled forward for both hot and cold water,
allowing you to install them in kitchens with
limited backsplash areas.
Axor
Our Brands
Axor
Axor is the lifestyle brand for individual bathrooms of varying styles. Design, variety and
complete designer lines make the Axor brand distinctive in the industry.
Axor Starck
Axor Starck Classic
Axor Starck
Axor Starck X
Axor Uno2
Axor Uno
Axor Massaud
Axor Phoenix
Axor Terrano
Axor Carlton
Axor Steel
Axor Citterio
Axor Montreux
The Axor Story
The Strategy
Tradition
Philippe Grohe
Vision
+
Top Designer
=

Variety:
Freedom of Choice

Complete program:
Freedom of
Combination

Bathroom Competence
Brand Personality
The Story
All people are created equal. That's good. Yet, knock on any door and you will see that
no two houses are alike. People differ from one another - in their experiences, in their
attitudes, in their taste. That too, is good, and is exactly why Axor was created.
“For more than 35 years we’ve carried on an extensive dialog
with designers. This collaboration coupled with our experience
with water and our long history of innovation creates a perfect
combination of design, technology and functionality.”
- Philippe Grohe
The Collections
Country
Traditional
Retro
Modern
Neo
Classicism
Transitional
traditional
modern
Modern
Organic
Mainstream
Loft
High
Tech
Minimalism
Axor Montreux
Axor Carlton
Axor Phoenix
Axor Terrano
Axor Citterio
Axor Uno
Axor Uno²
Axor Massaud
Axor Steel
Axor Starck
1994: The Revolution
- Revolutionary shape
- Revolutionary Designer
- Revolutionary technics
- First complete design bathroom
1998: The Evolution
- Two handle program
- Revolutionary shape
Minimalism
Geometry
2004: The Perfection
- Even slimmer => more elegant
- Even more reduced => timeless
- Various and perfect combinations possible
Axor Starck X
Axor Starck X …
… a new dimension within the bathroom
Factories
Factories in Germany
Schiltach – Aue
Headquarters, water supply and drainage systems, accessories
Schiltach – West
Axor factory
Offenburg (1)
Shower lines, Hansgrohe brand
Offenburg (2)
Shower and wellness systems, Pharo brand
Alpirsbach
Display systems/ exhibition stands / Events
Schiltach-Aue
Schiltach – West
Offenburg (1)
Offenburg (2)
Factories
Factories Outside of Germany
Westknollendam/
Netherlands
Steam Showers and Whirlpools, Pharo and Cleopatra brands
Wasselonne/
France
Showers and faucets for OEM
Atlanta/USA
Showers and faucets for North America
Shanghai/China
Showers and faucets for Asia
Netherlamds
France
USA
China
Thank You