Department of Business Administration
11
The Nature of Costs
Accounting Costs
Implicit Costs
Alternative or Opportunity Costs
Incremental Costs
Sunk Costs are Irrelevant
CH 7: Cost Theory
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CH 7: Cost Theory
The Nature of Costs
•
Costs are incurred as a result of production.
•
Economists define cost in terms of opportunities that are sacrificed when a choice is made. Therefore, economic costs are simply benefits lost .
•
Accountants define cost in terms of resources consumed. Accounting costs reflect changes in stocks (reductions in good things, increases in bad things) over a fixed period of time.
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CH 7: Cost Theory
Explicit Costs
Explicit costs are actual expenditures of the firm to hire, rent, or purchase the inputs it requires in production. These includes the wages to hire labor, the rental price of capital , equipment , and buildings , and the purchase price of raw materials and semi finished products .
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CH 7: Cost Theory
Implicit Costs
Implicit costs refers to the value of the inputs that are owned and used by the firm in its own production activity.
These includes the highest salary that the entrepreneur could earn in his or her best alternative employment and the highest return that the firm could receive from investing its capital in the most rewarding alternative use or renting its land and buildings to the highest bidder.
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CH 7: Cost Theory
Economic Costs
Economic cost refers the sum of explicit and implicit costs.
These costs must be distinguished from accounting costs, which refer only to the firm’s actual expenditures , or explicit cost , incurred for purchased or hired inputs.
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CH 7: Cost Theory
Alternative or Opportunity Costs
The cost to the firm of using a purchased or owned input is equal to what the input could earn in its best alternative use.
•
The firm must include the alternative or opportunity costs because the firm cannot retain a hired input if it pays a lower price for the input than another firm.
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Relevant and Irrelevant Costs
CH 7: Cost Theory
Relevant Costs: The costs that should be considered in making a managerial decision; economic or opportunity costs.
Incremental costs: the total increase in costs for implementing a particular managerial decision.
•
Irrelevant or Sunk Costs: The cost that are not affected by a particular managerial decision.
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Short-Run Cost Functions
CH 7: Cost Theory
In short-run period, some of the firm’s inputs are fixed and some are variable, and this leads to fixed and variable costs.
Total costs is the cost of all the productive resources used by the firm. It can be divided into two separate costs in the short run.
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Total fixed and variable costs
CH 7: Cost Theory
Total Fixed Costs: The total obligations of the firm per time period for all the fixed inputs the firm uses.
Total Variable Costs: The total obligations of the firm per time period for all the variable inputs the firm uses.
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Short-Run Cost Functions
CH 7: Cost Theory
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CH 7: Cost Theory
Average Costs
Average total cost (also called average cost ) equals total cost per unit of output produced
ATC = TC/Q
Average fixed cost equals fixed cost divided by quantity produced
AFC = FC/Q
Average variable cost equals variable cost divided by quantity produced
AVC = VC/Q
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CH 7: Cost Theory
Average Costs and Marginal Cost
Average total cost is also the sum of average fixed cost and average variable cost.
ATC = AFC + AVC
Marginal (incremental) cost is the increase in total cost resulting from a one-unit increase in output.
Marginal decisions are very important in determining profit levels.
MC = ΔTC/ΔQ
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CH 7: Cost Theory
Average Costs and Marginal Cost
•
The marginal cost curve, average variable cost curve and average total cost curves are generally U-shaped.
•
The U-shape in the short run is attributed to increasing and diminishing returns from a fixedsize plant, because the size of the plant is not variable in the short run.
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CH 7: Cost Theory
Average Costs and Marginal Cost
The marginal cost and average cost curves are related
When MC exceeds AC , average cost must be rising
When MC is less than AC , average cost must be falling
This relationship explains why marginal cost curves always intersect average cost curves at the minimum of the average cost curve.
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CH 7: Cost Theory
$
Graphical Presentation
MC will intersect the AVC at the minimum of the AVC [always
].
ATC
AVC
ATC*
AVC* TC = ATC* x Q**
TVC = AVC* x Q*
R
J
MC will intersect the ATC at the minimum of the ATC
.
The vertical distance between
ATC and AVC at any output is the AFC. At Q** AFC is RJ.
Q* Q** Q
At Q* output, the AVC is at a minimum AVC* [also max of AP
L
].
At Q** the ATC is at a MINIMUM .
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CH 7: Cost Theory
Relationship Between Marginal and Average Costs
If MC > ATC, then ATC is rising
If MC = ATC, then ATC is at its minimum
If MC < ATC, then ATC is falling
If MC > AVC, then AVC is rising
If MC = AVC, then AVC is at its minimum
If MC < AVC, then AVC is falling
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Short-Run Cost Functions
CH 7: Cost Theory
Average Total Cost = ATC = TC/Q
Average Fixed Cost = AFC = TFC/Q
Average Variable Cost = AVC = TVC/Q
ATC = AFC + AVC
Marginal Cost =
TC/
Q =
TVC/
Q
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CH 7: Cost Theory
Short-Run Cost Functions-Example
3
4
5
Q TFC TVC TC AFC AVC ATC MC
0 $60 $0 $60
1 60 20 80
-
$60
-
$20
-
$80
-
$20
2 60 30 90 30 15 45 10
60 45 105 20 15 35 15
60 80 140 15 20 35 35
60 135 195 12 27 39 55
Average Total Cost = ATC = TC/Q
Average Fixed Cost = AFC = TFC/Q
Average Variable Cost = AVC = TVC/Q
ATC = AFC + AVC
Marginal Cost =
TC/
Q =
TVC/
Q
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Graphical Presentation
CH 7: Cost Theory
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CH 7: Cost Theory
Average Cost Curves-Graphical meaning
•
The average fixed cost curve slopes down continuously.
•
The average total cost curve is the vertical summation of the average fixed cost curve and the average variable cost curve
The ATC curve is always higher than
AFC and AVC curves
•
While output gets big and AFC decline to zero, the AVC curve approaches the
ATC curve.
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Wage Rate
L
CH 7: Cost Theory
L
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CH 7: Cost Theory
Long-Run Cost Curves
The long run is the period of time during which:
Technology is constant
All inputs and costs are variable
The firm faces no fixed inputs or costs
The long run period is a series of short run periods.
[For each short run period there is a set of TP, AP, MP, MC, AFC, AVC, ATC, TC,
TVC & TFC for each possible scale of plant].
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CH 7: Cost Theory
Long-Run Cost Curves
Long-Run Total Cost = The minimum total costs of producing various levels of output when the firm can build any desired scale of plant: LTC = f(Q)
Long-Run Average Cost = The minimum per-unit cost of producing any level of output when the firm can build any desire scale of plant: LAC = LTC/Q
Long-Run Marginal Cost = The change in long-run total costs per unit change in output: LMC =
LTC/
Q
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Long-Run Cost Curves
CH 7: Cost Theory
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Derivation of Long-Run Cost Curves
© 2004, Managerial Economics, Dominick Salvatore
CH 7: Cost Theory
From point A on the expansion path in the first panel with w=$ 10 and r=$ 10, the firm uses 4 units of labor 4L and 4 units of capital 4k and the minimum totalcost producing
1Q is $80. This is shown as point A’ and A’’ on the longrun total cost curve in the middle panel and bottom panel.
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Relationship Between Long-Run and Short-
Run Average Cost Curves
CH 7: Cost Theory
The top panel of the figure is based on the assumption that the firm can build only four scales of plant
SAC1 etc.., while the bottom panel is based on the assumption that the firm can build many more or an infinite number of scales of plant. At A’’ min av cost of producing o/p is $80.
At B* the firm can produce 1.5Q at an av cost of $70 by using either SAC1 or SAC2 and so on..
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Possible Shapes of the LAC Curve
CH 7: Cost Theory
The left panel shows a U-shaped LAC curve which indicates first decreasing and then increasing returns to scale. The middle panel shows a nearly Lshaped LAC curve which shows that economies of scale quickly give way to constant returns to scale or gently rising LAC. The right panel shows an LAC curve that declines continuously, as in the case of natural monopolies.
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Learning Curves
CH 7: Cost Theory
The learning curve shows the decline in the average input cost of production with rising cumulative total outputs over time. The learning curve also shows that the average cost is about $
250 for producing the 100 th unit at point F etc..
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CH 7: Cost Theory
Learning Curves
Average Cost of Unit Q = C = aQ b
Estimation Form: log C = log a + b Log Q
The Learning curve can be express algebraically as follows:
(C is cost of the Q th unit of output)
ln C = ln a + b ln Q
Linearized version, can be easily estimated and interpreted.
ln C = 3 – 0.3 ln Q
If Q increases by 1%, then unit (average) costs decrease by 0.3%.
Useful to make predictions for the future: how much does the average cost for the 100th unit as well as 200th:
lnC =3 – 0.3ln100 = 2.4 ==> C = antilog of (2.4) =$251.19
lnC =3 – 0.3ln200 =2.31==>C =antilog of (2.31) =$204.03
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Cost-Volume-Profit Analysis
CH 7: Cost Theory
Cost-volume-profit or breakeven analysis examines the relationship among the TR, TC, and total profits of the firm at various levels of o/p. This technique is often used by business executives to determine the sales volume required for the firm to break even and the total profits and losses at other sales levels.
The analysis uses a cost-volume-profit chart in which the TR and TC curves are represented by straight lines and the break-even o/p (Q
B
) is determined at their intersection.
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CH 7: Cost Theory
Cost-Volume-Profit Analysis
The slope of the total revenue TR curve refers to the product price of $10 per unit.
The vertical intercept of the total cost of
(TC) curve refers
TFC of $200, and the slope of the TC curve to the AVC of
$5. The break-even with TR=TC $400 at the output (Q) of $40 units per time period at the point B.
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CH 7: Cost Theory
Cost-Volume-Profit Analysis
BE
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CH 7: Cost Theory
Break-even o/p
Q
BE
= TFC/(P - AVC)
P = 40
TFC = 200
AVC = 5
Q
BE
= 40
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CH 7: Cost Theory
Operating Leverage and the other concepts
Operating leverage: The ratio of the firm’s total fixed costs to its total variable costs.
Contribution margin per unit: The excess of the selling price of the product over the average variable costs of the firm (i.e. P-AVC) that can be applied to cover the fixed costs of the firm and to provide profits.
Degree of operating leverage (DOL): The percentage change in the firm’s profits divided by the percentage change in output or sales; the sales elasticity of profits.
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CH 7: Cost Theory
Operating Leverage
DOL
%
%
Q
(
(
AVC
AVC )
)
TFC
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CH 7: Cost Theory
Operating Leverage
The intersection of TR and TC defines the break even quantity of Q
B
=40. With TC’, the break even quantity increases to
Q
B’
=45.
TC’ has a higher DOL than TC and therefore a higher Q
BE
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CH 7: Cost Theory
Empirical Estimation Data Collection Issues
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CH 7: Cost Theory
Empirical Estimation
Functional Form for Short-Run Cost Functions
Theoretical Form Linear Approximation
2
3
2
3
2
2 AVC
a
Q b
MC
b
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CH 7: Cost Theory
Empirical Estimation
Theoretical Form Linear Approximation
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CH 7: Cost Theory
Empirical Estimation Long-Run Cost Curves
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Empirical Estimation-Example
CH 7: Cost Theory
A computer company wants to estimate the average variable cost fuction of producing hard disks. The firm believes that AVC varies with the level of output and wages. An analyst collects the monthly data over the past two years and deflates the variables using the relevant price indexes. Finally, he regresses
TVC fuction on output and wages as follows:
LnTVC=0.14+0.80LnQ+0.036LnW
(2.8) (3.8) (3.3) t-values
‾ R²=0.92 DW=1.9
F=125.8
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Empirical Estimation-Example
CH 7: Cost Theory
Suppose W= $10, drive the AVC and MC.
What are the shapes of the AVC and MC curves of the firm?
Why did the analyst fit a linear rather than quadratic or cubic TVC function?
Was this application the right choice? Why?
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CH 7: Cost Theory
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