How do I access scanning
data?…….
Copyright © 2005 ACNielsen
a VNU company
Through Nitro!
NITRO
Copyright © 2005 ACNielsen
a VNU company
What is NITRO?

ACNielsen Interface To
Microsoft Office

Front-End to Workstation
Information*Server
(Data delivery platform)

Leverages Powerful
MS-Office Applications
Copyright © 2005 ACNielsen
a VNU company
Features & Benefits

NITRO’s Interface offers a “one-stop-shopping”
approach when creating ACNielsen reports &
presentations

Create
Spreadsheets,
Tables and Charts
seamlessly

Use a familiar
data selection
environment
Copyright © 2005 ACNielsen
a VNU company
There are 4 dimensions to every
ACNielsen report:
o
Markets
o
Facts
o
Products
o
Periods
Copyright © 2005 ACNielsen
a VNU company
Markets
Copyright © 2005 ACNielsen
a VNU company
Market Selection
•The Markets List
contains all available
markets
•Custom Items are
custom “aggregates”
and should only be
used for Volumetric
measures (NO ACV!)
•The easiest way to
navigate through the
Markets is by using
the “Groups” drill
down
Copyright © 2005 ACNielsen
a VNU company
Products
Copyright © 2005 ACNielsen
a VNU company
ACNielsen Scantrack® Product
Overview




Category Totals: ACNielsen defined
Industry Subtotals: Custom product
groupings defined by Heinz
- Products are grouped to represent how you
view your business
- Smart Text used to help identify “levels”
Brand totals: ACNielsen defined
UPCs
- NOTE: Each UPC is accompanied by
characteristics that can be used in the
selection process and displayed in reports
Copyright © 2005 ACNielsen
a VNU company
Industry Subtotals - Smart Text

Defines levels of Industry
Subtotals (Category,
Brand, Size, Flavor, etc.)

Helps the user understand
the product hierarchy
Copyright © 2005 ACNielsen
a VNU company
How to pull UPC level data

Always use the “Characteristic”
list to pull UPC level data

Each UPC is assigned certain
characteristics based on what is
on the product label

(Ex: Base Size= 15oz, Flavor=
Bacon/Cheese, etc.)

Once you open the Characteristic
list, you begin “filtering” upc’s
based on the selected criteria

When you are done “filtering”,
close the Characteristic list to
begin a new search
Copyright © 2005 ACNielsen
a VNU company
Facts
Copyright © 2005 ACNielsen
a VNU company
Fact Selection
The “Groups”
list is the best
way to find
Facts
Copyright © 2005 ACNielsen
a VNU company
Periods
Copyright © 2005 ACNielsen
a VNU company
Periods

Monthly and Weekly hard-coded time periods reside
on all databases
- Monthly data goes back 5 years
- Weekly data goes back 3 years
- We also have stored several years of hard coded 52 week time
periods

Custom time periods have also been created for
your use (Latest 4, 13, 26, & 52 Wks, Fiscal Quarters,
etc.), built off of the monthly & weekly periods
- When using the custom time periods, be sure to select the
correct ones for the measure you selected
 Monthly time periods should be used for all ACV-based measures
 Weekly time periods must be used for Store Weeks of Support
Copyright © 2005 ACNielsen
a VNU company
Periods Selection

The “Periods List”
contains all historical
annual, monthly, & weekly
time frames

“Custom Items” contain
the “Latest” aggregated
periods. This will most
likely be the most
commonly used list
Copyright © 2005 ACNielsen
a VNU company
Special Functions within Periods Selection

“Cum” allows you to aggregate
multiple periods

“All Except” will select all time
periods in the list except
whatever you choose

“Roll” allows you to roll a # of
periods ending on selected date

“Cum YTD” allows you to anchor
a time frame & will automatically
build with each new time period

“Relative” allows you to choose a
certain # of periods (Ex: 5 Weeks)
and will keep them current

To Use: Check these BEFORE
you select the time periods
Copyright © 2005 ACNielsen
a VNU company
Let’s Try!
Copyright © 2005 ACNielsen
a VNU company
Opening Nitro

Nitro can be opened by double clicking the
icon on your desktop

Or through your Start menu
Start
 Programs
ACNielsen WorkStation Info Server
ACNielsen Nitro for Excel
Copyright © 2005 ACNielsen
a VNU company
“ACNielsen” is now in your toolbar
Copyright © 2005 ACNielsen
a VNU company
Selecting a Database
Click on the Icon
Nitro from
Windows and then
click on “New
Range”. The next
screen will ask for
a database.
Copyright © 2005 ACNielsen
a VNU company
Now Choose a database…
Click on “Select
Database”
Copyright © 2005 ACNielsen
a VNU company
Database Selection
•All DLM
databases are
found under the
“Shared”, “All”
Folder
•Highlight the
database you
want and click
“OK”
Copyright © 2005 ACNielsen
a VNU company
Next, you will be prompted to login
Enter your ACNielsen ID:
Now, enter your password:
Note: ACNielsen passwords last 90 days before they expire and require a new one
Note: Passwords must contain between 4 and 8 alpha or numeric characters
If your user ID and password are not accessed within a 30-day period, the password will be automatically
revoked by the security system. To have your ID and Password reset contact the ACNielsen Technical
Customer Care Center at 1-800-395-4ACN
Copyright © 2005 ACNielsen
a VNU company
Now, we can begin…
•The name of the
database now
appears in the
selection box
•Click “Data
Selection” to
enter the
database
Copyright © 2005 ACNielsen
a VNU company
Select A Market
•Select “Markets” in
the list on the right
•Click “Markets
List” in the box on
the left
•Choose “TOTAL US
– FOOD OVER
$2MM”
Copyright © 2005 ACNielsen
a VNU company
Select A Product
•Select “Products” in
the list on the right
•Click “INDUSTRY
SUBTOTALS” in the
box on the left
•Scroll down list and
choose “TTL SMART
ONES N SSE/DNRS”
Copyright © 2005 ACNielsen
a VNU company
Select A Fact
•Select “Facts” in
the list on the right
•Click “Custom
Items” in the box on
the left
•Choose “$ Sales”
Copyright © 2005 ACNielsen
a VNU company
Select A Period
•Select “Periods” in
the list on the right
•Click “Custom
Items” in the box on
the left
•Choose “Latest 4
Weeks (4)”
•Click “OK”
Copyright © 2005 ACNielsen
a VNU company
Data Pull
•Click “OK”
again on the
“NITRO Range
Properties”
Screen
•Data looks like
this
•Don’t worry,
we can format
it later
Copyright © 2005 ACNielsen
a VNU company
Conditions
Copyright © 2005 ACNielsen
a VNU company
How to filter/rank using Conditions

Once you’ve made all of your
selections, you have the
ability to Filter or Rank using
the “Conditions” function in
Nitro

Top/Bottom allows you to
rank Products or Markets
based on specific Facts and
Periods (Ex: Rank Top 25
Accounts based on $ Sales for the
Latest 13 Weeks)

Exception Criteria allows
you to filter based on certain
criteria (Ex: Filter all Products
where % ACV Selling > 0)
Copyright © 2005 ACNielsen
a VNU company
Other Nitro Functions

You have the ability to “Search” within the
dimensions if you know what you’re looking for
 Open the desired list (Industry Subtotals, Market List, etc.)
and click on “Search”
 Type in what you are looking for & choose “Find All”
 All items that match will appear & you can select what
you’d like

You also can aggregate Products, Periods, or
Markets by using the “Cum” function
 Check on the “Cum” box, then choose all items that you’d
like to aggregate.
 Uncheck the box once you are done

You can also use the “Select All” button to
choose everything in a given list
 Once you have a list open, choose “Select All”
Copyright © 2005 ACNielsen
a VNU company
Saving a Nitro Range
•You can save the
report just like
any other Excel
file to use or
modify at a later
date
Copyright © 2005 ACNielsen
a VNU company
Refreshing a report
•Open your existing
report in Nitro and
choose “Refresh
Data” under the
ACNielsen toolbar
•You have the ability
to Refresh “Selected
Range”, “All Ranges
in Sheet 1”, or “All
Ranges in
Workbook”
depending on how
many ranges you
want to update
Copyright © 2005 ACNielsen
a VNU company
Modifying an Existing Report
•Open your existing
report in Nitro and
choose “Select Data”
under the ACNielsen
toolbar
•You have the ability to
Select Data “Selected
Range”, “All Ranges in
Sheet 1”, or “All
Ranges in Workbook”
depending on how
many ranges you want
to modify
Copyright © 2005 ACNielsen
a VNU company
Copying a Range
•You can copy an
existing range by Right
clicking on the Blue
Nitro bubble and
selecting “Copy”
•You will then put your
cursor in the cell you’d
like the copied range to
reside, Right click &
select “Paste”
•You’ll then see another
Blue Nitro bubble
•Select ACNielsen
Range Properties to
modify or update any
selections
Copyright © 2005 ACNielsen
a VNU company
Formatting your Range
•Either before or after you build
your report, we recommend
checking on the “Formatted”
box on the Basic tab. This will
apply some basic Excel
formatting to your range to save
you time
•If you will be using data for a
template-style report that
requires advanced formatting
(inserting of rows, conditional
formatting, macros,etc.), we
suggest Copying your data into
another tab where you can
Paste Link
Copyright © 2005 ACNielsen
a VNU company
Changing the Layout of your Range
•You can change the
Layout of your Range by
going into Range
Properties, to the “Layout”
tab
•Simply “click & drag” the
dimensions into the
desired layout & then
refresh your range
•You also have the ability
to “Pivot” on 1-2
dimensions by dragging
the desired dimensions
into the Pivot section
Copyright © 2005 ACNielsen
a VNU company
Questions?
Copyright © 2005 ACNielsen
a VNU company