EM Ad Specs
PRESENTED BY Firstname Lastname⎪ August 25, 2013
LREC / MPU
Flash
2
Ad Specs
40KB SWF, Flash 9 AS2 or
below, 25fps or below Exception:
24fps on Flickr
Image
40KB JPG or GIF Exception:
maximum 30KB on Flickr
Animation
30 seconds recommended
can loop only once on Flickr
Border
Required on all sides if color tone
of the creative does not contrast
well with page background
Dimensions
300×250
Turnaround
3 working days
Third party serving
Available, IFRAME tags required
Third party tracking
Click commands and one 1×1
pixel per ad
Video and Audio
Available, +2 working days
Polite downloading
Available, +2 working days
Yahoo Confidential & Proprietary
N / Leaderboard
3
Flash
40KB SWF, Flash 9 AS2 or
below, 25fps or below
Image
40KB JPG or GIF
Animation
30 seconds recommended
Border
Required on all sides if colour
tone of the creative does not
contrast well with page
background
Dimensions
728×90
Turnaround
3 working days
Third party serving
Available, IFRAME tags required
Third party tracking
Click commands and one 1×1
pixel per ad
Video and Audio
Available, +2 working days
Polite downloading
Available, +2 working days
Yahoo Confidential & Proprietary
Ad Specs
SKY
4
Ad Specs
Flash
40KB SWF, Flash 9 AS2 or
below, 25fps or below
Image
40KB JPG or GIF
Animation
30 seconds recommended
Border
Required on all sides if colour
tone of the creative does not
contrast well with page
background
Dimensions
120×600 / 160x600
Turnaround
3 working days
Third party serving
Available, IFRAME tags required
Third party tracking
Click commands and one 1×1
pixel per ad
Video and Audio
Available, +2 working days
Polite downloading
Available, +2 working days
Yahoo Confidential & Proprietary
HB
5
Ad Specs
Flash
40KB SWF, Flash 9 AS2 or
below, 25fps or below
Image
40KB JPG or GIF
Animation
30 seconds recommended
Border
Required on all sides if colour
tone of the creative does not
contrast well with page
background
Dimensions
234×60
Turnaround
3 working days
Third party serving
Available, IFRAME tags required
Third party tracking
Click commands and one 1×1
pixel per ad
Video and Audio
Not available
Polite downloading
Available, +2 working days
Yahoo Confidential & Proprietary
Half Page
6
Ad Specs
Flash
40KB SWF, Flash 9 AS2 or
below, 25fps or below
Image
40KB JPG or GIF
Animation
30 seconds recommended
Border
Required on all sides if colour
tone of the creative does not
contrast well with page
background
Dimensions
300×600
Turnaround
3 working days
Third party serving
Available, IFRAME tags required
Third party tracking
Click commands and one 1×1
pixel per ad
Video and Audio
Available, +2 working days
Polite downloading
Available, +2 working days
Yahoo Confidential & Proprietary
R i ch Medi a
Yahoo
7
Confidential & Proprietary
Expandable SKY
Base
120×600 / 160x600, up to 40KB
SWF, Flash 9 AS2 or below,
25fps or below
Expandable overlay
420×600, 100KB combined with
base SWF, Flash 9 AS2 or
below, 25fps or below
Expansion direction
Left
Image
120×600, 40KB JPG or GIF
User initiation
8
Click-open + click-close
Border
Required on all sides of the base
unit if its colour tone does not
contrast well with page
background
Turnaround time
5 working days
Frequency capping
sueddeutsche.de home page
only: once per user per day
Third party tracking
Click commands and one 1×1
pixel per ad
Yahoo Confidential & Proprietary
Ad Specs
Expandable LREC
9
Base
300×250, up to 40KB SWF, Flash
9 AS2 or below, 25fps or below
Expandable overlay
560×300, 100KB combined with
base SWF, Flash 9 AS2 or
below, 25fps or below
Expansion direction
Left and down, covering the base
Image
300×250, 40KB JPG or GIF
User initiation
Roll-over + roll-out or click-open
+ click-close
Exception:Expandable 300×250
on Yahoo! Answers and we7
must be click-initiated
Border
Required on all sides for the base
unit if its colour tone does not
contrast well with page
background
Turnaround time
5 working days
Frequency capping
sueddeutsche.de home page
only: once per user per day
Third party tracking
Click commands and one 1×1
pixel per ad
Yahoo Confidential & Proprietary
Ad Specs
Floating LREC
10
Base
300×250, up to 40KB SWF, Flash
9 AS2 or below, 25fps or below
Floating content
90,000 square pixels
(300×300), 100K combined with
base SWF, Flash 9 AS2 or
below, 25fps or below
Image
300×250, 40KB JPG or GIF
Duration
15 seconds
Frequency capping
Once per user per day
Border
Required on all sides of the base
unit if its colour tone does not
contrast well with page
background
Turnaround time
5 working days
Third party serving
Available, DARLA IFRAME ad
served sites are subject to
different rules
Third party tracking
Click commands and one 1×1
pixel per ad
Yahoo Confidential & Proprietary
Ad Specs
LREC Video-FI Youtube
Requirements
The Video-Fi YouTube is a simple format. All that you need to deliver is the
youtube video code of your video (eg. ojznznj5NFs), and we’ll do the rest!
For counting purposes (YouTube video counts) the auto-play is switched off so
play and sounds are user initiated
The video has to be already available publicly in YouTube in order to test the ad
works ok on Yahoo!.
Non-flash users are shown the same experience as watching the video directly
on youtube
we can only track the delivery and not the completion rate or interaction of the
video.
Turnaround time: 3 working days
11
Yahoo Confidential & Proprietary
Ad Specs
SHUFFLE BOX
Ad Specs
REQUIRED
Dimensions
Max Size
Max Duration
Max Version
GIF / JPG
FLV + MP4 +
OGV or
Uncompressed
MOV (Video)
300×40px
15KB
X
X
16:9 or 4:3 aspect
ratio
300×186px (16:9)
GIF / JPG
/ 300×248px (4:3)
GIF / JPG (5-15) 300×300px
GIF / JPG (5-15) 50×50px
RSS feed URL
X
2.2MB or 100MB 30 seconds
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Headline text
X
Article text
GIF / JPG
Click command
(5)
X
120×90px
40KB
30KB
5KB
X
41 characters
including spaces
1000 characters
including spaces
5KB
X
X
OPTIONAL
Dimensions
GIF / JPG (First frame poster
image, shows while HTML5
video is loading)
300×186px (16:9) / 300×248px
(4:3)
40KB
Gallery text (Image caption)
X
44 characters including space
1×1 tracking pixel (1 per ad)
X
X
12
Yahoo Confidential & Proprietary
Max Size
IAB Filmstrip
REQUIRED
13
Dimensions
Ad Specs
Max Size
Max
Duration
Max Version
Flash 10
AS3 or
below
FLA + SWF
(3-5)
300×600px
60KB
15 seconds
recommen
ded (25fps
or below)
GIF / JPG
(3-5)
300×600px
40KB
X
X
FONTS
X
X
X
X
Click
command
(max 5)
X
X
X
X
OPTIONAL
Dimensi
ons
Max Size
Max
Duration
Max
Version
FLV or uncompressed
AVI / MOV (Video)
X
2.2MB or
100MB
30 seconds
X
WAV / MP3 (Audio)
X
100KB
X
X
1×1 tracking pixel (1
per ad)
X
X
X
X
Yahoo Confidential & Proprietary
300x600 Expandable
Ad Specs
REQUIRED
Dimens
ions
Max
Size
Max Duration
Max Version
Fla/swf
300x6
00
80K
B
30 seconds recommended
(25fps or below)
Flash 10 AS3
or below
Gif/jpg
300x6
00
80K
B
X
X
fla/swf300
x600
600x6
00
60K
B
30 seconds recommended
(25fps or below)
Flash 10 AS3
or below
Fonts
X
X
X
X
Click
command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max Duration
FLV
X
2.2MB
30 seconds
WAV / MP3 (Audio)
X
100KB
X
1×1 tracking pixel (1 per ad)
X
X
X
14
Yahoo Confidential & Proprietary
300x600 Floating
15
Ad Specs
REQUIRED
Dimensions
Max Size
Max Duration
Max Version
Fla/swf
300x600
80KB
30 secondes
(25fps or below)
Flash 10 AS3
or below
Fla/swf
400x400
60KB
10 seconds
(25fps or below)
Flash 10 AS3
or below
Gif/jpg
300x600
40KB
X
X
Fonts
X
X
X
X
Click
command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max
Duration
Max Version
FLV
X
2.2MB
30 seconds
X
WAV / MP3
(Audio)
X
100KB
X
X
1×1 tracking
pixel (1 per
ad)
X
X
X
X
Yahoo Confidential & Proprietary
Expandable North
16
Base
728×90, up to 40KB SWF, Flash
9 AS2 or below, 25fps or below
Expandable overlay
728×315, 100KB combined with
base SWF, Flash 9 AS2 or
below, 25fps or below
Expansion direction
Down
Image
728×90, 40KB JPG or GIF
User initiation
Roll-over + roll-out or click-open
+ click-close
Exception:Expandable ads on
we7 must be click-initiated
Frequency capping
sueddeutsche.de home page
only: once per user per day
Border
Required on all sides of the base
unit if its colour tone does not
contrast well with page
background
Turnaround time
5 working days
Third party serving
Available, DARLA IFRAME ad
served sites are subject to
different rules
Third party tracking
Click commands and one 1×1
pixel per ad
Yahoo Confidential & Proprietary
Ad Specs
Floating North
17
Base
728×90, 40KB SWF, Flash 9 AS2
or below, 25fps or below
Floating content
90,000 square pixels (300×300),
100KB combined with base SWF,
Flash 9 AS2 or below, 25fps or
below
Image
728×90, 40KB JPG or GIF
Duration
15 seconds
Frequency capping
Once per user per day
Border
Required on all sides of the base
unit if its colour tone does not
contrast well with page
background
Turnaround time
5 working days
Third party serving
Available, DARLA IFRAME ad
served sites are subject to
different rules
Third party tracking
Click commands and one 1×1
pixel per ad
Yahoo Confidential & Proprietary
Ad Specs
Messenger – HB Expandable
18
Base
234×60, 40KB SWF, Flash 9 AS2 or
below, 25fps or below
Expandable overlay
300×250, 100KB or 300×600,
120KB SWF, Flash 9 AS2 or below,
25fps or below
Expansion direction
Left and up, covering the base
Image
234×60, 40KB JPG or GIF
User initiation
Roll-over + roll-out or click-open +
click-close
Border
Required on all sides of the base unit if
its colour tone does not contrast well
with page background
Turnaround time
5 working days
Third party tracking
Click commands and one 1×1 pixel per
ad
Yahoo Confidential & Proprietary
Ad Specs
SKY Foldout
Ad Specs
REQUIRED
Dimensions
Max Size
Max
Duration
Max Version
Fla/swf
160x600px
40KB
30 seconds
Flash 10 AS3
or below
Gif/png/jpg
160x600px
40KB
X
X
Fla/swf
640x600px
100KB
X
Flash 10 AS3
or below
Fonts
X
X
X
X
Click
command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max
Duration
FLV
X
2.2MB
30 seconds
WAV / MP3 (Audio)
X
100KB
X
1×1 tracking pixel (1 per ad)
X
X
X
19
Yahoo Confidential & Proprietary
SKY Multi-Panel
Ad Specs
REQUIRED
Dimensions
Max Size
Max
Duration
Max
Version
Fla+swf
160x600px
40KB
30 Seconds
Flash 10
AS3 or
below
Gif/jpg/png
160x600px
40KB
X
X
UP TO 4 X
FLA/SWF
400x300px
MAX,
300x250px
MIN
40KB
X
Flash 10
AS3 or
below
Fonts
X
X
X
X
Click
command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max Duration
FLV
X
2.2MB
30 seconds
WAV / MP3
(Audio)
X
100KB
X
1×1 tracking
pixel (1 per ad)
X
X
X
20
Yahoo Confidential & Proprietary
OPA Pushdown
Ad Specs
REQUIRED
Dimensions
Max Size
Max Duration
Max Version
Fla + swf
300x250px /
300x600px
40KB
30 seconds
recommended
(25fps or below)
Flash 10 AS3
or below
Gif / jpg
300x250px /
300x600px
40KB
X
X
Fla + swf
954x60px
40KB
15 seconds
no looping
(25fps or below)
Flash 10 AS3
or below
Gif / jpg
954x60px
40KB
X
X
Fla + swf
954×416px
60KB
5 seconds
no looping
(25fps or below)
Flash 10 AS3
or below
Fla + swf
954×416px
150KB
30 seconds
recommended
(25fps or below)
Flash 10 AS3
or below
OPTIONAL
Dimensions
Max Size
Max Duration
FLV
X
2.2MB
30 seconds
WAV / MP3 (Audio)
X
100KB
X
1×1 tracking pixel (1
per ad)
X
X
X
21
Yahoo Confidential & Proprietary
Floor Ad
Ad Specs
REQUIRE
D
Dimensio
ns
Max
Size
Max Duration
Max Version
Fla + swf
970x40px
40KB
30 seconds
(25fps or below)
Flash 10 AS3
or below
Fla + swf
970x410
px
100KB
30 seconds
(25fps or below)
Flash 10 AS3
or below
Fonts
X
X
X
X
click
command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max Duration
FLV or
uncompressed
AVI / MOV
(Video)
X
2.2MB or 100MB
30 seconds
WAV / MP3
(Audio)
X
100KB
X
1x1 tracking pixel
(1 per ad)
X
X
X
22
Yahoo Confidential & Proprietary
Social Brand Bar
Ad Specs
REQUIRED
Dimensions
Max Size
JPG/GIF/PNG
50x50 or 100x50
20KB
Headline Copy
(Expanded and
Unexpanded)
Max 65 Characters
X
Sub-Headline Copy
(Expanded and
Unexpanded)
Max 65 Characters
X
Company Name (text)
Max 15 Characters
X
Article Headline copy
and URLS
max 55 characters per
link, max 6 links
X
Requirements
Background color changes and uninitiated Floating ad units are not permitted.
Additional Deliverable Assets
• Max 2.2MB FLV or 40KB SWF
• Flickr Photo Stream
• Video Caursel – 4 x Max 2.2MB FLV
• Pintrest Stream
Currently there are no approved third party vendors for this ad format
23
Yahoo Confidential & Proprietary
Video Player Preroll
Ad Specs
REQUIRED
Dimensions
Max
Size
Max
Durat
ion
Max
Versio
n
Quick
Time/Windows
Media/MPG/DV/A
VI/MP4/FLV
640x480 (for 4:3 Video)
or 640x360)
25fps(PAL)/29.97fps(N
TC)
2.2m
b
15-30
Seco
nds
X
Call to Action
Text copy: 40 character
message + display
URL or Image: 290×80,
40KB JPG or static GIF
with clear border
X
X
X
24
Yahoo Confidential & Proprietary
Overlay Video
Headline
300×20 20KB JPG or GIF
Message
300×50 20KB JPG or GIF
Video
Min 10 sec and max 60 sec, aspect ratios can
be 4:3 or 16:9
Available pages
Yahoo! News and Sport
Flash help
Find useful information like how to build a
button in Technical Guidelines
Third party serving
Not allowed
Third party tracking
Click commands and one 1×1 pixel per video
Turnaround time
5 working days
Template
Please see our flash template here
Guidelines
All ads must follow these
25
Yahoo Confidential & Proprietary
Ad Specs
Mosaic
Ad Specs
REQUIRED
Dimensions
Max
Size
Max Duration
Max Version
FLA/SWF
300x250
40KB
30 Seconds
Flash 10 AS3 or below
GIF/JPG
300x250
40KB
X
X
FLA/SWF
950x934PX
240KB
10 Seconds
Flash 10 AS3 or below
FONTS
X
X
X
X
CLICK
COMMAND
X
X
X
X
FLA/SWF
954x60PX
40KB
Max 15 seconds,
no looping (25fps
or below)
Flash 10 AS3 or below
GIF/JPG
954x60PX
40KB
X
X
GIF/JPG
1280px wide
100KB
X
X
OPTIONAL
Dimensions
Max Size
Max Duration
FLV
X
2.2MB
30 seconds
WAV / MP3 (Audio)
X
100KB
X
1×1 tracking pixel (1
per ad)
X
X
X
26
Yahoo Confidential & Proprietary
Site Takeover
Ad Specs
Max Size
Max
Duration
Max
Version
FLA + SWF
300x250px /
300x600px
40KB
30 seconds
recommende
d (25fps or
below)
Flash 10 AS3
or below
GIF / JPG
300x250px /
300x600px
40KB
X
X
Flash 10 AS3
or below
REQUIRED
Dimensions
FLA + SWF
954x60px
40KB
Max 15
seconds, no
looping
(25fps or
below)
GIF / JPG
954x60px
40KB
X
X
GIF / JPG (1)
1280px wide
100KB
X
X
OPTIONAL
Dimensions
Max Size
Max Duration
FLV
X
2.2MB
30 seconds
WAV / MP3 (Audio)
X
100KB
X
27
Yahoo Confidential & Proprietary
Mail Login – Static
28
Ad Specs
REQUIRED
Dimensions
Max Size
Max
Duration
Max
Version
GIF / JPG
1440×1024p
x
100KB
X
X
Hex Colour
X
X
X
X
Click
Command
X
X
X
X
OPTIONAL
Dimensions
Max Size
Max
Duration
Max
Version
HTTPS 1x1
tracking
pixel (1 per
ad)
X
X
X
X
Yahoo Confidential & Proprietary
Mail Login – Interactive
REQUIRED
Dimensio
ns
Max Size
Max
Duration
Max Version
GIF / JPG
1440×102
4px
100KB
X
X
FLA + SWF
450x450p
x
50KB
30
seconds
(25fps or
below)
Flash 10 AS3
or below
Hex colour
X
X
X
X
FONTS
X
X
X
X
Click command
X
X
X
X
OPTIONAL
Dimens
ions
Max
Size
Max
Duration
Max
Version
FLV or
uncompressed AVI /
MOV (Video)
X
2.2MB or
100MB
30
seconds
X
WAV / MP3 (Audio)
X
100KB
X
X
HTTPS 1x1 tracking
pixel (1 per ad)
X
X
X
X
29
Yahoo Confidential & Proprietary
Ad Specs
Full Page Takeover Experience
REQUIRED
Dimensions
Max Size
Max Duration
Max Version
FLA + SWF
300x250px
40KB
30 seconds
recommended
(25fps or below)
Flash 10
AS3 or
below
GIF / JPG
300x250px
40KB
X
X
FLA + SWF
954x60px
40KB
Max 15
seconds, no
looping (25fps
or below)
Flash 10
AS3 or
below
300x600
GIF / JPG
954x60px
40KB
X
X
FLA + SWF
980px wide
(recommended
height between
700-900px)
240KB(without
video), 2.2 MB
(with video)
8 seconds in
first play
Flash 10
AS3 or
below
OPTIONAL
Dimensions
Max Size
Max Duration
Max Version
GIF / JPG (1)
1280px wide
100KB
X
X
Hex Code
(background
colour)
X
X
X
X
FLV or
uncompressed
AVI / MOV
(Video)
X
2.2MB or
100MB
30 seconds
X
WAV / MP3
(Audio)
X
100KB
X
X
30
Yahoo Confidential & Proprietary
Ad Specs
Ad Specs
Billboard
REQUIRED
Dimensions
Max Size
Max
Duration
Max Version
FLA + SWF
970x250px
60KB
30 seconds
(25fps or
below)
Flash 10
AS3 or
below
GIF / JPG
970x250px
60KB
X
X
FONTS
X
X
X
X
Click
command
X
X
X
X
31
Yahoo Confidential & Proprietary
T h a n k Yo u

PRESENTED BY Firstname Lastname⎪ August 25, 2013