2014 1H Results Presentation Milan, 29th July 2014 Broadcasting & Advertising ITALY | Tv consumption trend (2009-2014) Average daily minutes* +9.2% 251 265 275 274 +7.2% 166 1H 2009 1H 2011 1H 2013 1H 2014 INDIVIDUALS * Average daily minutes vs. total Italian population |3| 1H 2009 178 173 1H 2011 1H 2013 15-34 yrs 178 1H 2014 VIDEO ON LINE MARKET | Mediaset leads the ranking Video on line represents additional audience for broadcasters 2014 online video viewed +110% vs. 2013 OTHERS MEDIASET MEDIASET 91 MILL mio 91 LA REPUBBLICA 28 mio 28 MILL CORRIERE 21 21mio MILL RAI 11 11mio MILL GAZZ. SPORT 0 20 40 60 80 Source: Audiweb Objects , video viewed in May 2014 - figures in millions |4| 100 8 mio 8 MILL SKY mio 22 MILL OTHERS 3,1mio ITALY 1H 2014 | Tv audience market Commercial target, 15-64 years Discovery Group 6.6% Others 13.0% Mediaset* 36.2% Rai 32.0% Sky + Fox 8.8% La7 3.4% Source: Company elaborations on Auditel data, January - June * Including 1.2% of Premium Gallery and Tgcom24 (company estimate) |5| MEDIASET 1H 2014 | Multichannel audience share 24 hours - commercial target 1H 2013 1H 2014 MEDIASET DTT (Free+Pay)* 7.2% 8.1% RAI DTT 6.5% 6.6% SKY Channels 5.6% 6.7% FOX Channels 2.3% 2.1% Discovery 6.0% 6.6% Source: Company elaborations on Auditel data, January - June * Including 1.2% of Premium Gallery and Tgcom24 (company estimate) |6| MEDIASET 1H 2014 | Multichannel kids audience share 24 hours - Target: children 4/14 1H 2014 MEDIASET DTT (Boing+Cartoonito) 12.0% RAI (Gulp + Yoyo) 11.3% Discovery (Frisbee + K2) 7.0% Disney Channels 4.0% Source: Company elaborations on Auditel data, January - June |7| ITALY 5M 2014 | Advertising market trend 5M14 vs. 5M13 Total Market -3.3% Television -0.7% Press -14.0% Radio -0.9% Internet* -0.7% Source: Nielsen, excluding direct mail, only national commercial * Excluding Keyword, search |8| MEDIASET 1H 2014 | Total advertising revenues Euro ml -3.9% 1,061.1 1H 2013 Note: all platforms |9| 1,019.2 1H 2014 MEDIASET 1H 2014 | Advertising Breakdown by Sector 1H 14 vs 1H 13 Finance +14.5% Other +11.7% 4% 18% Retail +29.1% Pharma +1.2% 22% 4% 8% 4% Media -4.4% 16% 12% 12% Auto -13.5% | 10 | Food -4.5% TLC -22.2% Non Food -7.5% MEDIASET | Innovation in advertising To satisfy client needs… …we create new formats: BREAK IN NEWS VISIBILITY BREAK IN SHOW TARGET PROFILING TOP NEWS INNOVATION TOP SPORT CONTENT INTEGRATION TOP SOAP SUPER TOP | 11 | Financials MEDIASET GROUP 1H 2014 | P&L Highlights 1H 2013 1H 2014 1,737.0 1,310.4 427.0 1,724.8 1,257.4 468.0 EBITDA Italy Spain 659.4 525.6 133.8 668.3 479.3 189.0 EBIT Italy Spain 133.6 86.4 47.2 109.5 29.4 80.1 FCF from core activities Italy Spain 178.7 177.4 1.3 165.2 104.3 60.9 (1,536.4) (1,612.1) 75.8 (1,026.4) (1,179.1) 152.7 (Euro ml.) Net Consolidated Revenues Italy Spain Group net financial position Italy Spain | 13 | MEDIASET ITALIAN BUSINESS 1H 2014 | P&L Results (Euro ml.) 1H 2013 1H 2014 Net Consolidated Revenues 1,310.4 1,257.4 Personnel Costs (221.8) (223.8) Other Operating Costs (563.0) (554.2) 525.6 479.3 (357.8) (381.5) (81.4) (68.4) 86.4 29.4 (29.7) (39.6) Associates (0.8) (1.4) Pre-Tax Profit 55.8 (11.6) (32.3) (8.4) Minorities (5.9) (9.3) NET PROFIT 17.6 (29.3) EBITDA Rights Amortisation Other Amortisation & Depreciation Operating Profit Financial Income (Losses) Taxes | 14 | MEDIASET ITALIAN BUSINESS 1H 2014 | Integrated Tv Activities 1H 2013 1H 2014 1,283.9 1,230.8 Total Gross advertising revenues 1,061.1 1,019.2 Commissions (155.6) (148.8) Total Net Advertising Revenues 905.5 870.4 Pay Tv Revenues 280.2 274.3 Other Revenues 98.3 86.0 (1,227.3) (1,234.4) Personel costs (199.6) (200.8) Other operating costs (522.5) (516.4) Total Operating costs (722.1) (717.2) Rights Amortisation (357.8) (381.5) Other Amortisation & Depreciation (59.1) (47.3) Intra-company items (88.3) (88.4) 56.6 (3.7) (Euro ml.) Total Net Revenues Total Costs Integrated Tv Activities Operating profit | 15 | MEDIASET ITALIAN BUSINESS 1H 2014 | Investments 1H 2013 1H 2014 Tv rights and cinema (Euro ml.) 239.5 251.2 Serie A rights (2015-18) 1,110.0 Technical & immaterial 14.5 254.0 * 1,371.0 mio including Serie A rights | 16 | 9.9 Total Investments 261.0 * (net of serie A rights) MEDIASET ITALIAN BUSINESS 1H 2014 | Cash flow statement 1H 2013 (Euro ml.) Initial Net Financial Position (01/01) 1H 2014 (1,786.5) (1,552.5) 177.4 104.3 461.2 433.3 (254.0) (1,371.0) 42.4 - (72.1) 1,042.0 0.5 271.8 177.9 376.1 (4.1) - 0.6 0.6 - (3.3) 174.4 373.4 Final Net Financial Position (30/06) (1,612.1) (1,179.1) Group Final Net Financial Position (30/06) (1,536.4) (1,026.4) Cash Flow from Core Activities Cash Flow from Operations Investments Disinvestments Change in Net Working Capital (CNWC) Equity (investment)/ disinvestment Free Cash Flow Dividends Cashed-in dividends Change in consolidation area Total Net Cash Flow | 17 | Back up MEDIASET ITALIAN BUSINESS 1H 2014 | EI Towers 1H 2013 (Euro ml.) 1H 2014 116.4 116.7 3rd Party Revenues 26.5 26.6 Intra-company items 89.9 90.1 Total Costs (86.5) (83.6) Personnel (22.2) (23.0) Other operating Costs (40.5) (37.8) Other Amortisation & Depreciation (22.3) (21.1) (1.6) (1.7) 29.8 33.1 Total Net Revenues Intra-company items EI Towers Operating Profit | 19 | MEDIASET SPANISH BUSINESS | Back up Slides MEDIASET ESPANA 1H 2014 | P&L Results (Euro ml.) 1H 2013 1H 2014 Net Consolidated Revenues 427.0 468.0 Personnel Costs (51.6) (52.2) (241.7) (226.9) EBITDA 133.8 189.0 Amortisation & Depreciation (86.6) (108.9) EBIT 47.2 80.1 Financial Income (Losses) (1.0) (0.8) Associates (7.8) (59.3) Pre-Tax Profit 38.4 20.0 Taxes (8.5) 1.1 NET PROFIT 30.1 21.4 Other Operating Costs | 21 | MEDIASET ESPANA 1H 2014 | Investments 1H 2013 (Euro ml.) 1H 2014 Tv rights and cinema 115.0 113.4 Co-production 6.4 5.7 Tangible & Intangible fixed assets 2.6 122.4 | 22 | 2.7 Total Investments 123.5 MEDIASET ESPANA 1H 2014 | Cash Flow Statement 1H 2013 1H 2014 73.7 93.5 0.7 58.8 121.4 173.1 (122.4) (123.5) 1.7 9.2 0.5 2.1 (0.3) (3.5) 1.1 1.9 Dividends - - Change in consolidation area - - 2.0 59.2 75.8 152.7 (Euro ml.) Initial Net Financial Position Free Cash Flow - Cash Flow from Operations - Investments - Change in Net Working Capital (CNWC) Change in Equity Equity (Investments)/Disinvest. Cashed in Dividends Total Net Cash Flow Final Net Financial Position (30/06) Note: reported as Mediaset Espana 1H2014 results report | 23 | Investor Relations Department: Tel: +39 02 2514.7008 Fax: +39 02 2514.6719 Email: investor.relations@mediaset.it WebSite: www.mediaset.it/investor/ Forward-looking Statements Statements contained in this document, particularly the ones regarding any Mediaset Group possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Mediaset Group actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors. Any reference to past performance of Mediaset Group shall not be taken as an indication of future performance. This announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein. The executive responsible for the preparation of the Mediaset S.p.A. accounts, Luca Marconcini, declares that, as per para. 2 art. 154-bis, of the “Testo Unico della Finanza”, that the accounting information contained in this document corresponds to that contained in the company’s books.