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M. P. Laghu Udyog Nigam Limited
Presentation on
Performance & Activities
of Emporium Department
2011-12 & Annual Plan
2012-13
Mrignayani – A Vision Par Excellence
"It has only been when the craftsman and
eaver had the right to work, the right to work
faithfully, a right to the due reward of his
labour, and at the same time a conscious or
subconscious faith in the social and spiritual
significance of his work, that this art has
possessed the elements of real greatness...”
This is the vision that Mrignayani is pursuing.
Chain of Emporia
Mrignayani chain of Emporia is located at
following Cities:
• Bhopal
• Indore
• Gwalior
• Jabalpur
• Rewa
• Kolkata (2 Emporiums)
• Udaipur (closed Jan. 2012)
• New Delhi
Shop-in-Shop Counters at: Suriri Culture
Shop Mumbai, Santushti Delhi and Jaipur
(at Rajasthan Bunkars Showroom)
Souvenier Shops: Pench, Kanha and
Bandhavgarh
Performance & Activities during the year 2011-12
Important activities undertaken during the
year are being presented in the following
slides.
Participation in Exhibitions Abroad
• Sao Paulo Int'l Fair, Brazil.
• India Trade Show – Maxico City
• Mubaplus basel, switzerland
(now proposed in April 2012)
Organizing Exhibitions in India
91 specialized exhibition in were organized by
various mrignayani Emporiums
•
•
•
•
•
•
•
•
•
Bhopal Emporium - 9
Rewa Emporium - 10
Indore Emporium - 9
Kolkata Emporium-19
Gwalior Emporium - 9
Udaipur Emporium - 9
Jabalpur Emporium - 8
Jaipur Emporium-8
Delhi Emporium - 11
Souvenir Shops
Opening of Souvenir Shops at
Bandhavgarg, Kanha and Pench &
Development of new prototypes for our
Souvenir Shops and MP Tourism
hotels.
Obtained ISO 9001:2008 Certificate
• New Delhi Emporium obtained ISO 9001:2008
Certification
• Process is under way to obtain certification for
other Emporiums also
Silk Mark / Handloom Mark Certification
SILK MARK
To add value to silk products of Mrignayani,
Silk Mark Certification from the Ministry of
Textiles, Govt. of India has already
obtained.
HANDLOOM MARK
Mrignayani applied for Handloom mark for
its handloom cloths.
Membership of Export Organizations
Federation of Indian Exporters
Organisation
The membership provided the access to
data for export purpose.
EPCH
Membership for Export Promotion Council
for Handicrafts.
Design Development Project for Wood Craft of Sheopur Kalan
• More than 100 prototypes were developed
under this projects, which was financially
supported by DC (Handicrafts)
• This helped in meeting the changing
demand of customers
Rajeev Gandhi Shilpi Swasthya Beema Yojana
• M.P. Laghu Udyog Nigam Ltd. spent
Rs. 5.80 Lakhs as Insurance premium on
behalf of 5000 artisans in the state.
• Target to cover 5,000/- artisans during the year.
Participated in Indian Handicrafts & Gift Fair in New Delhi
This event helped in tapping the overseas
market
Received enquiries from Colombia SA, and
China for Gwalior Durries(Printed) and Batik
Indigo and Bagh from Atlanta, USA
Organized Participation of Madhya Pradesh
Government in IITF 2011
Won Silver Medal for excellent display and design
of the Pavilion.
Organized Seminars on
E-Governance
Organized two Seminars in Bhopal and
Gwalior respectively to make awareness about
the e-gov. various Govt. Deptts./Organizations
participated alongwith local IT units.
Challenges
&
Opportunities
Creating Team Mrignayani
To create efficient, effective, determined and
taks taking individuals to accelerate the
growth momentum at Mrignayani
Renovating Showrooms
• In ever-changing scenario of Mall culture
showrooms need to be renovated to meet
customers' expectation
• Jabalpur Emporium inaugurated after its
renovation Rewa Emporium are in process of
renovation.
Encouraging Showroom Employees
Various activities need to be undertaken to
improve the morale of foot-soldiers of Mrignayani
•
•
•
•
•
•
Training programme for effective selling
teachinques
Visits to craft clusters to have first hand
information
Good uniforms to make the staff distinct from
others
Timely promotion and incentives
Need to develop a policy for employees on
ad-hoc basis
Implementation of reasonable incentive
scheme
The Product / Focus
• Due to division of the state, major chunk of
Handicrafts went to the new state
• However, Madhya Pradesh is strong in
handloom weaving and also in printing
• The need of the hour is to fine tune the
products in keeping with market demand
Resource Chain
• Resource chain is totally decentralized
• This will help in faster replenishment of the
stocks required
• Sharing of resource information among various
emporiums through Internet
Design Intervention
• Need regular design intervention for different
products categories
• Regular design workshops to be conducted
for artisans
Customer Relationship
A pro-active Customer Feedback Information
System to be activated and follow-up with
incorporating improvements in systems
Marketing Strategy
• Marketing plan for the whole year be
drawn at local emporium level
• Participation in exhibitions, fairs and
exposition to be increased
Product Management System
•
Effective Product Management System
needs to be undertaken to reduce
spoilage and losses
•
Rack life of products should be increased
with proper packing
•
Shop soiled material may be turned into
new products by adding some new
design/value. NIFT or some senior
designers may help in developing this into
system
•
Quick disposal of unsold and damaged
material to reduce inventory
Plan for the Year - 2012-13
The following activities are proposed to be
undertaken in year 2012-13
•To participate in six international fairs.
•To organize two market survey and
studies abroad.
•To organize three Reverse buyer seller
meet in Bhopal, Gwalior and Indore.
•
To organize at least 80 exhibitions at
various emporium levels.
•
To extend base of shop-in-shop outlets
in Banglore and other cities.
Contd..
Plan for the Year - 2012-13
•
To renovate and restructure of Gwalior
Emporium.
•
To open new showrooms in Pune,
Bangalore, Chandigarh and Hydrabad.
•
To sale out of Avanti showrooms at Mumbai
and Kanpur.
•
To conduct training programme for:• Improvement in sales technique
• Product packaging
• Export procedure
Contd..
Plan for the Year - 2012-13
•
To organize 3 Integrated Design Projects,
9 design workshops.
•
To start process of issuance of photo
identity cards for at least 5000 artisans.
•
To start process of insurance for artisans-at
least 3000 artisans in coming months.
•
To initiate 100% computerization of virtual
inventory on net.
To establish (Craft Development Centre)
CDC at Govindpura Ind’l Area Bhopal
•
Business For The Year 2011-12
Unit
HL / HC
Cons.
OMT/SSI/MVS
Total Business
Target
Actual
Target
Actual
Target
Actual
Target
Actual
88.05
88.40
22.00
24.76
0.00
0.00
110.05
113.16
Bhopal
400.00
374.48
200.00
223.52
990.00
1407.39
1590.00
2005.39
Gwalior
39.00
45.41
14.00
16.23
838.00
1000.02
891.00
1061.66
Indore
94.95
110.90
120.00
114.19
588.00
932.36
802.95
1157.45
Jabalpur
42.50
41.29
3.00
5.60
198.00
253.21
243.50
300.10
Jaipur
12.74
9.38
0.00
0.00
60.00
34.90
72.74
44.28
Kolkatta-M
494.20
506.30
192.00
223.75
36.00
27.26
722.20
757.33
Delhi
311.00
360.87
100.00
95.86
600.00
803.11
1011.00
1259.85
Rewa
26.40
25.75
110.00
25.88
196.00
336.26
332.40
387.89
Udaipur
20.40
12.73
7.40
0.00
196.36
45.70
224.16
58.43
1529.24
1575.51
768.40
729.79
3702.36
4840.21
6000.00
7145.54
0.00
0.00
0.00
0.00
2000.00
3152.79
2000.00
3152.79
1529.24
1575.51
768.40
729.79
5702.36
7993.00
8000.00
10298.33
Kolkatta-A
Total
H.O.
G. Tot.
Total Achievement For The Year 2011-12
Unit
Business
Income
Expense
Net Working Result
Target
Actual
Target
Actual
Target
Actual
Target
Actual
110.05
113.16
26.41
29.96
9.53
12.65
16.87
17.31
Bhopal
1590.00
2005.39
176.09
174.84
77.04
67.20
99.05
107.64
Gwalior
891.00
1061.66
55.26
63.85
25.40
29.89
29.86
33.96
Indore
802.95
1157.45
67.29
104.98
47.39
47.68
19.89
57.30
Jabalpur
243.50
300.10
20.06
23.03
20.00
16.49
0.06
6.54
72.74
44.28
7.45
5.03
4.74
4.49
2.72
0.54
722.20
757.33
165.75
187.43
64.73
73.97
101.02
113.46
Delhi
1011.00
1259.85
158.03
172.67
105.34
125.11
52.69
47.56
Rewa
332.40
387.89
30.43
22.87
18.13
15.87
12.30
6.99
Udaipur
224.16
58.43
16.01
5.22
8.93
5.21
9.88
0.01
Total
6000.00
7145.54
722.78
789.88
381.23
398.56
344.34
391.31
H. O.
2000.00
3152.79
81.60
73.46
4.33
2.29
77.98
71.17
G. Total
8000.00
10298.33
804.38
863.34
385.56
400.85
422.32
462.48
Kolkatta-A
Jaipur
Kolkatta-M
Business Plan for 2012-13
UNIT
Target
for
2011-12
Actual
upto
Feb'12
Estimated
for
Mar' 12
Estimated
for
2011-12
Tartget
for
2012-13
Kolkatta-A
110.05
107.02
6.60
113.62
120.00
Bhopal
1590.00
1827.05
130.00
1957.05
1814.00
Gwalior
891.00
967.59
54.35
1021.94
788.00
Indore
802.95
1145.19
65.80
1210.99
1174.00
Jabalpur
243.50
290.73
20.05
310.78
366.00
72.74
34.60
6.20
40.80
80.00
722.20
679.28
51.00
730.28
745.00
Delhi
1011.00
1105.65
87.00
1192.65
1171.00
Rewa
332.40
321.01
29.70
350.71
342.00
Udaipur
224.16
58.45
0.00
58.45
0.00
Total
6000.00
6536.57
450.70
6987.27
6600.00
H. O.
2000.00
2857.79
200.00
3057.79
3000.00
G. Total
8000.00
9394.36
650.70
10045.06
9600.00
Jaipur
Kolkatta-M
Proposed Domestic/Int'l Participation for the Year-2012-13
Year
Year
State
Nos.
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2007-08
2008-09
90
2009-10
92
2010-11
95
2011-12
90
2012-13
93
130
State lavel National
National
International
lavel
levellevel International
level
level
Nos. Participa Nos. Participa Nos. Participa
Participa nts
Nos. Participa
nts Nos. Participa
nts
nts
90nts
360
04 nts 194
02
04
92
08
360 46004 04 194 192 0204
04
95
04
460 38004 07 192 243 0402
08
90
360
06
44
03
13
380
07
243
02
04
93
372
10
212
02
06
360 200006 13 44 1000 0316
13
130
100
372
10
212
02
06
2000
13
1000
16
100
Additional Discussion Points
•
•
•
•
•
Change in Brand Name
Change of Logo
On line Selling
Establishing design studio at Bhopal /Delhi
Common Packaging
Conclusion
A platform is there for further growth.
The measure discussed, when implemented,
will enable the Mrignayani brand to retain
and enhance its position of pre-eminence in
the hearts and minds of our customers and
artisans alike
Thank You
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