® 2012 Market America, Inc.
Other
Needs and Wants
Other
Consumables
Alice.com
Market
America
BV
IBV
IBV
Here is the Situation
Products that 90% of every household in USA purchase
and use monthly:
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•
•
•
•
•
•
•
•
•
Dishwashing soap
Dishwasher detergent
Laundry detergent
Fabric softener
Stain and odor remover
Hand soap
Furniture polish
Disinfectant
Scouring cleanser
Engine treatment
•
•
•
•
•
•
•
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•
Fuel additive
Car wash
Lotion
Shampoo
Conditioner
Shower gel
Shaving cream
Lip balm
Hair spray
Here is the Situation (cont.)
Percentage of Distributors on Transfer Buying ordering
these products monthly
Product
% Buying
BV/IBV
Snap Dishwashing Liquid
10
5
Snap Automatic Dishwashing Crystals
4.4
2
Snap Laundry Detergent
15.3
5.25
Snap Free & Clear Fabric Softener
3.1
5.25
3
4
Snap All Purpose Natural Concentrate
3.8
5
Snap Disinfectant Cleaner
4.7
5
Snap Scouring Deep Cleanser
1
5
Snap Heavy Duty Concentrate
3.5
5
Friction Free 3000
2.1
8.5
Snap SOS – Original
Here is the Situation (cont.)
Percentage of Distributors on Transfer Buying ordering
these products monthly
Product
% Buying
BV/IBV
Autoworks Fuel Enhancer
3.1
8.5
Autoworks Exterior Car Wash
0.3
13
Royal Spa Hydrating Lotion
4.7
10
Fixx Argan Oil Shampoo
2.8
11
Fixx Argan Oil Conditioner
2.5
11
Royal Spa Shower Gel
2.2
5.5
Skintelligence Hydraderm Cleansing
Emulsion
3.8
7.25
Motives Hydrating Lip Balm
0.2
10
Royal Spa Hold & Shine Hair Spray
2.3
4
Competitive Price Comparison
Ma Branded Product
Kitchen - Supplies
Snap Dishwashing Liquid 32 oz
Snap Automatic Dishwashing Crystals 30 oz
Laundry Supplies
Snap Laundry Detergent Triple Enzyme 40 oz
SnapFree & Clear Fabric Softener 40 oz
Snap SOS Original Scent 8oz
Cleaning Supplies
Snap All Purpose Natural Concentrate 32 oz
Snap Disinfectant Cleaner 32oz
Snap Scouring Deep Cleanser 32 oz
Snap Heavy Duty Concentrate 32 oz
Auto Care
Friction 3000 Engine Treatment 8oz
Auto Works Fuel Enhancer 8oz
AutoWorks Exterior CarWash 32 oz
Personal Care
Royal Spa Hydrating Lotion 16 oz
Fixx Argan Oil Shampoo 8 oz
Fixx Argan Oil Conditioner 8 oz
Royal Spa Shower Gel 16 oz
Royal Spa Hold & Shine Hair Spray 8oz
Competition
Liquid Dishwashing Soap (Dawn)
MA Cost MA Competitor
%
Per Use Cost Per Use Savings
0.23
0.25
8%
Dishwasher Detergent (Cascade)
Clothing Brightener (Clorox 2)
0.04
0.10
60%
Laundry Detergent- (Tide)
Fabric Softener (Downy)
0.13
0.08
0.24
0.10
46%
20%
Stain Remover (Shout/Spray & Wash)
plus Odor Remover (Febreze)
1.10
1.46
25%
Hand Soap (Soft Soap)
Furniture Polish (Murphy's Oil)
Disinfectant (Lysol)
Scouring Cleanser (Soft Scrub)
Power Cleanser (Tilex)
0.23
0.01
0.23
0.37
0.36
0.31
0.30
1.32
36%
97%
23%
72%
Engine Treatment (H2Oil Fuel Treatment)
Fuel Booster (MPG Booster)
Car Wash (Pinnacle)
2.49
2.49
0.58
3.75
3.49
0.70
34%
29%
17%
Lotion (Cetaphil)
Shampoo (MoroccanOil)
Conditioner (Moroccan Oil Conditioner)
Shower Gel (Bath & Body Works)
Pump Hair Spray (Fakki)
0.94
1.75
1.75
0.55
0.88
1.25
2.52
2.00
1.50
3.16
25%
31%
13%
63%
72%
Using “My List” to Achieve
Base 10/7 Strong
• You (Distributor) personally purchase and use:
• ≥ 100 BV per month
• ≥ 10 IBV from Market America products (e.g., transfer
buy)
• Purchase ≥ 5 IBV (est. $100) from Partner Stores
• Monthly goal for Distributor is to generate 100 BV
and 15 IBV from personal use
Monthly Objective is “Base 10”
Base 10 Starts with YOU
YOU generate 100 BV and 15 IBV each month from
your personal use
YOU = 100 BV & 15 IBV
“Check Off” Items purchased Every 1-3 Months
Product Code 671
My List
OPC-3
My List
My List
My List
All products added to the cart…that simple!
Preferred Customer
Click ‘Checkout’
Monthly Objective is “Base 10”
• Establish 10 – repeat customers who
• Purchase ≥ 30 BV per month (est. $50) of Market
America products
• Purchase ≥ 5 IBV (est. $100) from Partner Stores
• Refer 3 repeat customers who purchase ≥ 5 IBV (est.
$100)
• Monthly goal for Distributor is to generate product
sales > 300 BV and 20 IBV to customers
Retail Sales Goal
300 BV and 20 IBV Monthly Minimum
300 BV and 200 IBV to a base of at least 10 Preferred
Customers ordering 30 BV and 20 IBV per month.
C = 30 BV & 20 IBV
Monthly Objective is “Base 10”
YOU generate 100 BV and 15 IBV each month from
your personal use
300 BV and 200 IBV to a base of at least 10 Preferred
Customers ordering 30 BV and 20 IBV per month.
YOU @ 100 BV & 15 IBV
10 Customers @ 30 BV & 20 IBV
Total = 400 BV & 215 IBV
Retailing Goal – Base 10, Seven Strong
After Three-Six Months, Earn > $300/Monthly (BV)
and Earn $300 every 2nd month (IBV)
1200 BV & 600 IBV
1200 BV & 600 IBV
400 BV & 200 IBV
400 BV & 200 IBV
400 BV & 200 IBV
400 BV & 200 IBV
400 BV & 200 IBV
400 BV & 200 IBV
400 BV & 200 IBV
Here’s what could happen in an organization with
minimum focus on Retailing...
YOU
= $600 /month (BV) &
$300 /third month (IBV)
Right
Left
50 x 50 BV
50 x 10 IBV
50 x 50 BV
50 x 10 IBV
=2500 BV
=500 IBV
=2500 BV
=500 IBV
Each Distributor does minimum 50 BV & 10 IBV per month requirement
Here’s what could happen when an organization focuses on retailing...
YOU
Left
Right
50 x 400 BV
50 x 200 IBV
50 x 400 BV
50 x 200 IBV
=20,000 BV
=10,000 IBV
=20,000 BV
=10,000 IBV
Same group – different philosophy regarding the power of retailing.
Each distributor has 10 customers using/purchasing 30 BV and 20 IBV, and the distributor
uses/purchases 100 BV and 15 IBV = 400 BV/month and 200 IBV/month
Here’s what could happen...
YOU
Right
Left
50 x 400 BV
50 x 200 IBV
50 x 400 BV
50 x 200 IBV
=20,000 BV
=10,000 IBV
=20,000 BV
=10,000 IBV
® 2012 Market America, Inc.