Introduction & Overview
November 2010
© 2010 AirSage, Inc. Proprietary & Confidential
Page 0
What AirSage Does
AirSage has built and deployed a patented, state-of-the-art platform to securely
observe, measure, analyze, and report consumer movement and behavior.
 AirSage provides unprecedented insight into where US consumers are located and how
they move.
 AirSage transparently aggregates and analyzes wireless carrier data to determine the
location and movement of cell phones, while maintaining strict user privacy.
 AirSage is the only company with access to this unique data via contracts with major
nationwide wireless carrier partners – including over 35 million handsets (over 125 million
when deployed with Verizon starting December 2010) acting as “mobile sensors”.
 AirSage data is valuable for a wide range of applications such as travel demand planning,
CMP, activity-based modeling, trip analysis, etc.
 AirSage currently processes over 3 billion mobile locations per day (increasing to an
estimated 12 billion with Verizon deployment).
© 2010 AirSage, Inc. Proprietary & Confidential
Page 1
How AirSage Technology Works
The patented AirSage WiSETM platform transforms normal operational signaling data
from wireless carriers into real-time and historical location and movement data.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 2
Key Commercial Relationships
(Pending)
Carrier &
Technology
Partners
Selected
Public & Private
Sector Clients
Research
Partners
© 2010 AirSage, Inc. Proprietary & Confidential
Page 3
AirSage Products for Transportation Planning & Operations
 A.R.T. (AirSage Real-time Traffic)
 Comprehensive real-time traffic data
 Minute-by-minute updates for over 500,000 linear
miles of roadway
 Excellent coverage on both highways and arterials
 A.R.T. History (Historical speeds & travel times)
 Up to 12 months of historical data for 500,000 linear
miles of US roads
 Convenient access to data whenever it’s needed
 Exceptionally cost-effective
 AirSage O-D (Origin-Destination)
 Suite of O-D reports
 Trip counts & analysis, Home-Work matrices
 Exceptionally cost-effective
TRACT
9701
9802
9801
9803
9804
9806
9805
9707
10801
10802
21
9706
602
603
604
11101
1603
CT ID
CT 1
CT 2
CT 3
CT 4
CT 5
CT 6
CT 7
CT 8
CT 9
CT 10
CT 11
CT 12
CT 13
CT 14
CT 15
CT 16
CT 17
AirSage data easily integrates with standard GIS
platforms and modeling tools.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 4
Home
Work
3,639
2,145
1,695
1,298
3,560
2,282
3,516
4,256
3,516
3,098
1,626
1,478
2,671
1,464
3,506
2,717
3,863
2,602
2,139
2,653
4,080
3,413
5,449
3,350
2,927
3,644
3,860
1,977
3,823
3,211
4,972
4,391
7,078
9,217
Other AirSage Products
 AirSage Anytime Population (Coming soon)
 Real-time or historical population counts
 Reporting by standard (e.g. ZIP, census tract) or clientcustom boundaries (e.g. exported from ESRI)
 AirSage FUL (Fast Universal Locator)
 Real-time location service for subscribers who opt-in
(give permission) to be located and identified
 Instant access to all opt-in locations with one simple
API call
 Significant cost and efficiency advantages over GPS
device “pings”
 Cost-effective option for fleet tracking or custom
mobility studies
© 2010 AirSage, Inc. Proprietary & Confidential
Page 5
Unique Advantages for Transportation Planning
AirSage mobility data provides significant advantages over other mobile location
and monitoring technologies.
 More data and market coverage – by far – with data received continually from every
active phone on every participating network.
 Mobility data is derived from actual observations of traffic and consumer movement, as
they happen – rather than a predictive “guess” based on limited data.
 Measures mobility in an “organic” way, without the behavior biases inherent when using
surveys, probe vehicles, or similar techniques.
 Data is readily available when and as needed to support either planned or ad hoc project
needs.
 AirSage data offers significant cost savings – up to 90% or more – versus traditional
mobility data collection.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 6
A.R.T. History – Reporting Segments (Example)
A.R.T. History accepts client-provided shape files or roadway segment definitions, and
reports flow data by segment TMC codes. Other segment boundary definitions can
usually be accommodated.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 7
A.R.T. History – Sample Output Data
Segment Data
Time
4/27/2010 10:00
4/27/2010 10:01
4/27/2010 10:02
4/27/2010 10:03
4/27/2010 10:04
4/27/2010 10:05
4/27/2010 10:06
4/27/2010 10:07
4/27/2010 10:08
4/27/2010 10:09
4/27/2010 10:10
Seg
Seg Num
ID
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
119+09789
Count
23.00
16.00
24.00
18.00
30.00
27.00
23.00
40.00
34.00
37.00
29.00
Calc
139.33
136.49
137.50
148.85
119.23
118.71
119.77
112.29
109.50
107.29
109.90
Min
112.09
100.37
100.37
117.07
90.88
84.62
95.46
95.46
90.72
82.44
92.78
Travel Time
Max
StdDev%StdDev Calc
155.61
16.56
23.07
26.14
155.61
22.16
30.24
26.69
166.34
19.90
27.36
26.49
171.20
17.11
25.47
24.47
162.70
19.52
23.27
30.55
162.70
21.08
25.02
30.68
162.70
17.95
21.49
30.41
134.81
11.79
13.24
32.44
128.74
10.94
11.98
33.26
119.56
12.85
13.79
33.95
119.56
8.76
9.63
33.14
Min
23.41
23.41
21.90
21.27
22.39
22.39
22.39
27.02
28.29
30.46
30.46
Speed
Max
32.49
36.29
36.29
31.11
40.08
43.04
38.16
38.16
40.15
44.18
39.26
StdDev TT Dly
4.33
48.27
5.91
45.43
5.27
46.45
4.19
57.80
5.96
28.17
6.47
27.66
5.46
28.71
3.82
21.23
3.64
18.45
4.36
16.24
2.90
18.85
Route Data (aggregated Segments)
Time
4/27/2010 15:18
4/27/2010 15:19
4/27/2010 15:20
4/27/2010 15:21
4/27/2010 15:22
4/27/2010 15:23
4/27/2010 15:24
4/27/2010 15:25
4/27/2010 15:26
4/27/2010 15:27
4/27/2010 15:28
4/27/2010 15:29
4/27/2010 15:30
4/27/2010 15:31
4/27/2010 15:32
4/27/2010 15:33
4/27/2010 15:34
Route ID
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
MO A-3
Count Avg
17.00
28.00
23.00
23.00
22.00
17.00
11.00
13.00
16.00
14.00
12.00
16.00
12.00
15.00
19.00
18.00
8.00
TT - Calc
795.97
791.79
809.90
799.82
802.24
805.19
815.17
815.31
847.62
835.52
851.21
851.21
839.29
826.26
775.94
767.20
854.43
Spd - Calc
56.01
56.30
55.04
55.74
55.57
55.37
54.69
54.68
52.59
53.36
52.37
52.37
53.12
53.95
57.45
58.11
52.18
TT - Dly
50.90
46.72
64.83
54.75
57.17
60.12
70.10
70.24
102.55
90.45
106.14
106.14
94.22
81.20
30.87
22.13
109.36
Spd - Dly
5.54
5.24
6.50
5.81
5.98
6.18
6.86
6.87
8.95
8.19
9.17
9.17
8.43
7.59
4.09
3.44
9.37
Conf
0.48
0.49
0.49
0.49
0.49
0.49
0.49
0.49
0.48
0.49
0.49
0.49
0.49
0.49
0.50
0.50
0.49
A.R.T. History output data is typically provided in standard .CSV file format.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 8
Spd Dly
13.86
13.31
13.51
15.53
9.45
9.32
9.59
7.56
6.74
6.05
6.86
Conf
0.42
0.42
0.38
0.39
0.36
0.36
0.37
0.34
0.38
0.38
0.39
Len
1.01
1.01
1.01
1.01
1.01
1.01
1.01
1.01
1.01
1.01
1.01
AirSage O-D – Study Area Boundaries (Example)
AirSage O-D
can perform
analysis using
any standard
boundary set
(Census Tract,
ZIP code, etc.)
or custom
boundaries
(e.g. from
ESRI shape
files).
© 2010 AirSage, Inc. Proprietary & Confidential
Page 9
AirSage O-D – Home/Work Population (HWP) Sample Output
TRACT
9701
9802
9801
9803
9804
9806
9805
9707
10801
10802
21
9706
602
603
604
11101
1603
CT ID
CT 1
CT 2
CT 3
CT 4
CT 5
CT 6
CT 7
CT 8
CT 9
CT 10
CT 11
CT 12
CT 13
CT 14
CT 15
CT 16
CT 17
Home
Work
3,639
2,145
1,695
1,298
3,560
2,282
3,516
4,256
3,516
3,098
1,626
1,478
2,671
1,464
3,506
2,717
3,863
2,602
2,139
2,653
4,080
3,413
5,449
3,350
2,927
3,644
3,860
1,977
3,823
3,211
4,972
4,391
7,078
9,217
The HWP (Home/Work Population) table provides population counts for Home and Work
locations by boundary. Output data is typically provided in standard .CSV format.
In this example, 3,560 people live in Census Tract #3, while 2,282 work in that tract..
AirSage O-D can perform analysis using any standard boundary set (Census Tract, ZIP code,
etc.) or custom user-defined boundaries.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 10
AirSage O-D – HBW Matrix (HBW) Sample Output
Work
Home CT 1 CT 2 CT 3 CT 4 CT 5 CT 6 CT 7 CT 8 CT 9 CT 10 CT 11 CT 12 CT 13 CT 14 CT 15 CT 16 CT 17 CT 18 CT 19 CT 20 CT 21 CT 22 CT 23 CT 24 CT 25
CT 1
102
51 153 204 26 128 179 102 13
51
77 179 153 128
26
51
64 102 107 128 171 105 128
38
77
CT 2
48
24
71
95 12
59
83
48
6
24
36
83
71
59
12
24
30
48
50
59
80
49
59
18
36
CT 3
100
50 150 200 25 125 175 100 12
50
75 175 150 125
25
50
62 100 105 125 167 102 125
37
75
CT 4
99
49 148 197 25 123 173
99 12
49
74 173 148 123
25
49
62
99 104 123 165 101 123
37
74
CT 5
99
49 148 197 25 123 173
99 12
49
74 173 148 123
25
49
62
99 104 123 165 101 123
37
74
CT 6
46
23
68
91 11
57
80
46
6
23
34
80
68
57
11
23
29
46
48
57
76
47
57
17
34
CT 7
75
37 112 150 19
94 131
75
9
37
56 131 112
94
19
37
47
75
79
94 125
77
94
28
56
CT 8
98
49 147 197 25 123 172
98 12
49
74 172 147 123
25
49
61
98 103 123 165 101 123
37
74
CT 9
108
54 163 217 27 135 190 108 14
54
81 190 163 135
27
54
68 108 114 135 182 111 135
41
81
CT 10
60
30
90 120 15
75 105
60
8
30
45 105
90
75
15
30
38
60
63
75 101
62
75
23
45
CT 11
114
57 172 229 29 143 200 114 14
57
86 200 172 143
29
57
72 114 120 143 192 117 143
43
86
CT 12
153
76 229 306 38 191 267 153 19
76 115 267 229 191
38
76
96 153 160 191 256 157 191
57 115
CT 13
82
41 123 164 21 103 144
82 10
41
62 144 123 103
21
41
51
82
86 103 137
84 103
31
62
CT 14
108
54 162 217 27 135 189 108 14
54
81 189 162 135
27
54
68 108 114 135 181 111 135
41
81
CT 15
107
54 161 214 27 134 188 107 13
54
80 188 161 134
27
54
67 107 113 134 180 110 134
40
80
CT 16
139
70 209 279 35 174 244 139 17
70 105 244 209 174
35
70
87 139 146 174 234 143 174
52 105
CT 17
198
99 298 397 50 248 347 198 25
99 149 347 298 248
50
99 124 198 208 248 332 203 248
74 149
CT 18
248 124 372 496 62 310 434 248 31 124 186 434 372 310
62 124 155 248 260 310 415 254 310
93 186
CT 19
149
74 223 298 37 186 261 149 19
74 112 261 223 186
37
74
93 149 156 186 250 153 186
56 112
CT 20
235 118 353 470 59 294 411 235 29 118 176 411 353 294
59 118 147 235 247 294 394 241 294
88 176
CT 21
108
54 162 216 27 135 189 108 14
54
81 189 162 135
27
54
68 108 114 135 181 111 135
41
81
CT 22
72
36 108 144 18
90 126
72
9
36
54 126 108
90
18
36
45
72
75
90 120
74
90
27
54
CT 23
190
95 285 380 48 238 333 190 24
95 143 333 285 238
48
95 119 190 200 238 318 195 238
71 143
CT 24
208 104 311 415 52 260 363 208 26 104 156 363 311 260
52 104 130 208 218 260 348 213 260
78 156
CT 25
209 104 313 418 52 261 366 209 26 104 157 366 313 261
52 104 131 209 219 261 350 214 261
78 157
The HBW (Home-Based Work) matrix correlates the locations where people live and work.
Output data is typically provided in standard .CSV format.
In this example, 148 people who live in Census Tract #4 also work in Census Tract #3.
AirSage O-D can perform analysis using any standard boundary set (Census Tract, ZIP code, etc.)
or custom user-defined boundaries.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 11
AirSage O-D – Other Reports
Trip Distribution Table: For given OriginDestination boundary pairs, estimates trip
counts by day or day-part.
Origin
90210
90211
90212
90213
Single Trip Frequency Table: For given
Origin-Destination boundary pairs,
estimates the number of people who
made the trip with a certain frequency
within a given time period.
2D Trip Frequency Table: A twodimensional Trip Frequency Table
correlates trip frequency counts from a
single Origin to two different Destinations.
Trip Duration Table: Estimates the number
of people who made trips of various
durations between given OriginDestination boundary pairs.
© 2010 AirSage, Inc. Proprietary & Confidential
Destination
Zip Code
81724
Destination
81743
81743
81744
81744
Day of the Week
Monday
Monday
Tuesday
Tuesday
Origin
Destination
LA County,
CA
LA County,
CA
LA County,
CA
Orange
County, CA
Orange
County, CA
Clark County,
NV
Clark County,
NV
Clark County,
NV
Clark County,
NV
Clark County,
NV
0 Trips
1 Trips
2 Trips
3 Trips
…
Origin
90210
90210
90210
90211
90211
Time of Day
Morning
Morning
Afternoon
Evening
Number of
Trips
Count
1
5,725
2
1,143
3
274
1
92
2
27
Destination Zip Code 90381
0 Trips
1 Trips
2 Trips
14,378
2,728
1,721
1,207
397
113
403
114
84
172
64
31
…
…
…
Destination
81724
81724
81724
81724
81724
Trip Duration
1 Day
2 Days
3 Days
1 Days
2 Days
Page 12
Trips
431
129
523
904
3 Trips
221
52
27
14
…
Count
4,357
1,815
363
254
109
…
…
…
…
…
…
Data Licensing Options – Public Sector
 Single-Use License
 Data set may be used for a single project, study, or report by a single agency
 Full credit toward Multi-Use License upgrade within 3 months
 Multi-Use License
 Data set may be used for multiple projects, studies, or reports for 12 months, by a
single agency
 Multi-agency Extensions
 Data set licenses can be extended to multiple agencies (e.g. to several MPO
member agencies) for a reduced per-agency license fee.
© 2010 AirSage, Inc. Proprietary & Confidential
Page 13
© 2010 AirSage, Inc. Proprietary & Confidential
Page 14