Website: birchbox.com Twitter: @birchbox Category: Beauty Competitors: Glossybox Model: Subscription Founded: 2010 Birchbox sends its subscribers a box full of sample products ranging from lotions to lipstick and mascara for $10 per month. Customers can visit the Birchbox site and buy more. The New York startup launched in 2010 with a focus on women's beauty products and editorial content. They expanded into men's products in 2012. In early 2014, they announced plans to open its first brick-andmortar location in Manhattan. As of April 2014, the company has 800,000+ subscribers and has grown to more than 250 employees globally.