Website: birchbox.com
Twitter: @birchbox
Category: Beauty
Competitors: Glossybox
Model: Subscription
Founded: 2010
Birchbox sends its subscribers a box full of sample products ranging
from lotions to lipstick and mascara for $10 per month. Customers can
visit the Birchbox site and buy more.
The New York startup launched in 2010 with a focus on women's beauty
products and editorial content. They expanded into men's products in
2012. In early 2014, they announced plans to open its first brick-andmortar location in Manhattan.
As of April 2014, the company has 800,000+ subscribers and has grown
to more than 250 employees globally.