RADIO CLYDE
RAJAR Q3 2014
RADIO CLYDE
■ Clyde 1’s core audience is
25-44 year olds, playing
■
more hit music; bringing the
biggest music events to
Glasgow and providing
unrivalled news & sports
coverage and local
information
■
In terms of weekly Reach;
Clyde 1 is the market
leading radio station, in
Glasgow and the West with
496,000 weekly listeners.
Listeners to Radio Clyde
are tuning-in on average for
8.1 hours across the week
■ Clyde 2’s core audience is
35-54 year olds with an
eclectic mix of music
■ 81% of Radio Clyde’s
ranging from new releases
listeners, a massive
and the best of the current
463,000, are classed as the
chart, right through to great
main shopper in their
songs from years gone by.
household and therefore
■
control the purse-strings
■ Radio Clyde reaches out to
more listeners in Glasgow
and the West than any
other commercial
broadcasting company.
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA
3
THE TRANSMISSION AREA
N.B. Radio Clyde is made up of Clyde 1 and Clyde 2
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COMPETITORS
WEEKLY REACH
Total Radio Clyde
570,000
Clyde 1
496,000
BBC Radio 2
372,000
Capital FM Scotland*
358,000
BBC Radio Scotland
357,000
Heart Scotland*
320,000
Smooth Radio Scotland
314,000
BBC Radio 1
264,000
Radio 4
197,000
talkSport
159,000
Classic FM
146,000
Clyde 2
126,000
XFM Scotland*
39,000
Absolute National
33,000
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA
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COMMERCIAL MARKET SHARE
CLYDE 1 TSA SHARE OF HOURS (%)
COMMERCIAL RADIO LISTENING
Total Clyde
16%
Heart Scotland*
25%
XFM Scotland*
Capital FM Scotland*
9%
Smooth Radio Scotland
5%
Absolute Radio National
11%
talkSPORT
7%
Classic FM
1%
1%
Other Local Commercial
13%
12%
Other Commercial
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
Radio Clyde (Bauer Glasgow) is the combined figures of Clyde 1 and 2 *some stations do not cover the whole of the TSA
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TOTAL RADIO CLYDE
570,000 WEEKLY LISTENERS
TOTAL CLYDE REACHES…
WEEKLY REACH
•
•
•
256,000 ABC1 LISTENERS
314,000 C2DE LISTENERS
463,000 MAIN SHOPPERS
Men
Women
54%
116,000
106,000
106,000
96,000
46%
89,000
57,000
15-24
25-34
35-44
45-54
55-64
65+
Source: RAJAR 2014 Q3 based on the Clyde1 TSA Radio Clyde is the combined figures of Clyde 1 & Clyde 2
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CLYDE 1
496,000 WEEKLY LISTENERS
CLYDE 1 REACHES…
WEEKLY REACH
•
•
•
226,000 ABC1 LISTENERS
270,000 C2DE LISTENERS
396,000 MAIN SHOPPERS
Men
47%
115,000
94,000
104,000
98,000
53%
54,000
32,000
15-24
25-34
35-44
45-54
55-64
Women
65+
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
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CLYDE 2
126,000 WEEKLY LISTENERS
CLYDE 2 REACHES…
WEEKLY REACH
•
•
•
50,000 ABC1 LISTENERS
76,000 C2DE LISTENERS
107,000 MAIN SHOPPERS
Men
46%
42,000
54%
28,000
17,000
18,000
15-34
35-44
21,000
45-54
55-64
Women
65+
Source: RAJAR 2014 Q3 based on the Clyde 1 TSA
CLYDE 1 WEEKDAY SCHEDULE
■ Bowie at Breakfast
■ Knoxy
6am-10am
10am-2pm
■ Clyde 1 Drive
■ Super Scoreboard
3pm-6pm
6pm-8pm
■ IN:Demand
■ Late Night
8pm-10pm
10pm-1am
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