MEDIA PACK
Q4 2013 RAJAR
RADIO CLYDE
GLASGOW & THE WEST
Radio Clyde TSA
Radio Clyde has greatest coverage of Glasgow and the West:- reaching from as far as
Dunblane, Stirling Dunoon and Largs, to Irvine, Kilmarnock and East Ayrshire.
RADIO CLYDE
CLYDE 1
The number one radio station for Glasgow & The
West by a country mile. Clyde 1 plays ‘More Hit
Music’ and is the home of Bowie @ Breakfast and
Superscoreboard - the number one nightly phone-in
for Scottish football fans. Clyde 1 has an integral role
in the life of our listener with first class
entertainment, up to date information, creativity and
most importantly LOCALNESS.
Clyde 2
Clyde 2 plays ‘The Greatest Hits’ across Glasgow and
the West of Scotland. Led by Robin Galloway at
Breakfast, Clyde 2 reflects the area for the over 40s
with strong lifestyle content, news and information
as well as local, national and international guests.
Source: RAJAR 2014 Q3 based on the Clyde TSA
^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2
*Stations marked do not cover the entire Clyde TSA
RADIO CLYDE
Facts & Figures
Clyde 1’s core audience is 25-44 year olds, playing
more hit music; bringing the biggest music events
to Glasgow and providing unrivalled news &
sports coverage and local information.
Clyde 2’s core audience is 35-54 year olds with an
eclectic mix of music ranging from new releases
and the best of the current chart, right through to
great songs from years gone by.
Clyde 1 is the market leading radio station in
Glasgow and the West.
Radio Clyde reaches out to more listeners in
Glasgow and the West than any other commercial
broadcasting company.
Listeners to Radio Clyde are tuning-in on average
for 8.5 hours across the week.
Source: RAJAR 2013 Q4 based on the Clyde 1 TSA
^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2
THE RADIO MARKETPLACE
GLASGOW & THE WEST
Weekly reach (000s) in the Clyde TSA
^Total Radio Clyde
644,000
Clyde 1
580,000
Real Radio Scotland *
374,000
Capital FM Scotland *
352,000
Smooth Glasgow
256,000
Clyde 2
168,000
Classic FM
143,000
talkSport
96.3Real XS (Rock)
Absolute National
106,000
*
70,000
27,000
453,000 ^Radio Clyde listeners do not listen to Real Radio
389,000 Clyde 1 listeners do not listen to Capital FM
127,000 Clyde 2 listeners do not listen to Smooth Glasgow
Source: RAJAR 2013 Q4 based on the Clyde TSA
^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2
*Stations marked do not cover the entire Clyde TSA
THE FACT and THE FIGURES
Clyde 1 TSA
You could fill
Hampden over
12 times With
weekly
listeners to
Radio Clyde
644,000
Superscoreboard
reaches more
listeners than
any other
dedicated sports
show
In the area
With 314,000
listeners
Bowie is No 1
at Breakfast in
Glasgow and
the West
All Clyde 1 Shows
are No 1 in the
marketplace
Source: RAJAR 2013 Q4 based on the Clyde TSA
^Total Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2
*Stations marked do not cover the entire Clyde TSA: Shows refer to Reach in the the Clyde 1 TSA and the Clyde 1 show time bands
RADIO CLYDE
Demographics. Weekly Reach (000’s) in the Clyde TSA
311
Female
140
Male
120
333
129
117
124
115
89
100
70
80
60
40
20
0
15-24
523,000
25-34
35-44
‘Main Shoppers’
Source: RAJAR 2013 Q4 based on the Clyde 1 TSA
^ Radio Clyde (Bauer Glasgow) is the combined audience of Clyde 1 and Clyde 2
55-64
C2DE
290
listeners identified as
45-54
344
ABC1
65+
102.5 CLYDE 1
Demographic Profile (%) in the Clyde TSA
60
55
%
50
45
22
20
15
C2DE
25
MALE
30
ABC1
35
FEMALE
%
19
40
19
10
Gender
Socio-Economic
580,000
CLYDE 1 LISTENERS
Source: RAJAR 2013 Q4 based on the Clyde 1 TSA
19
21
1152 CLYDE 2
Demographic Profile (%) in the Clyde TSA
%
60
%
50
40
18
15
C2DE
13
ABC1
10
FEMALE
20
MALE
30
26
0
Gender
Socio-Economic
168,000
CLYDE 2 LISTENERS
Source: RAJAR 2013 Q4 based on the Clyde 1 TSA
7
21
LISTENERS vs READERS
GLASGOW & THE WEST
Readership/Reach (000s) in the Clyde TSA
644.000
Radio Clyde
580.000
Clyde 1
Clyde 2
West only
168.000
494.000
Daily Record
354.000
The Sun
122.000
Evening Times
102.000
The Herald
Hamilton Advertiser
156
Greenock Telegraph
East Kilbride News
74
Paisley Daily Express
44.000
31.000
22.000
17.000
Radio Source: RAJAR 2013 Q4 based on the Clyde TSA ^Total Radio Clyde (Bauer Glasgow) comprises Clyde 1 and Clyde 2
Press Source: SCOTTISH SUN WEST COAST NRS Argyle & buteJuly 2012 – June 2013 AIR
ALL OTHER PRESS TITLES JICREG As AT 1st Oct 2013 based on Area AIR Clyde TSA
*Publications show readership within Clyde TSA or their West Edisition only
DIGITAL
Web, Mobile & E-marketing.
100
90
80
70
(000’s)
60
189,000+
CLYDE 1
MOBILE APP
DOWNLOADS
CLYDE 1.COM
MONTHLY UNIQUE USERS
50
40
30
20
10
0
102,000
AVERAGE MONTHLY
ONLINE LISTENS
52,000+
CLYDE 1 VIP’s
(DATABASE)
Source: CMS STATS. FEB 2014
FACEBOOK
Analytics.
70
60
50
20
10
MALE
30
35 - 44
40
FEMALE
%
14%
9%
23%
21%
32%
0
Likes
25 - 34
89,000 +
LIKES
154,500
WEEKLY REACH
Source: Facebook Analytics, February 2014