Advertising Creative
Technical Specifications
Any questions please email: materiali@webads.it
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ClickTag
Default banners (300x250/728x90/120x600/160x600/300x600)
300x90 button
Leaderboard/Rectangle/Half-page expandable
Videobox (rectangle)
ScreenAd/ScreenAd autoscout24
Overlayer/Overlayer autoscout24
FloorAd
Billboard (masthead)
Portrait (300x1050)
Filmstrip (300x600)
Interactive Half-page (video 300x600)
Default mobile ads/Ipad ads
Mobile interstitial
Mobile Rich-media
DEM Ipsoa/Motociclismo/Automobilismo/Runnersworld & Newsletter Ipsoa/2night
Layout Customization (Skin): Tonight/Tilllate/Milanodabere/WKI (Ipsoa+Teknoring+Altalex)
Layout Customization (Skin): Wiitalia/Crescebene/Comedi (Runnersworld/Automobilismo/
Motociclismo/Tennisitaliano/Ciclismo/Velaemotore/Armietiro/Menshealth)
 Layout Customization (Skin): Buddhagaming/Riza/Lagravidanza
 Layout Customization (Skin): Stardoll/Miniclip/Darlin
 Layout Customization (Skin): Network RTB
 Autoscout24 BrandDay/Video BrandDay/Supersize
 Autoscout24 Takeover (Fireplace/Skin)
 InContent Video/Preroll Video
 Takeover Customization Grooveshark (Standard/Video)
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ClickTag
ClickTag
Below please find Action script to insert inside every button / clicakable area:
on (release) {
getURL (clickTag,
"_blank")
}
VERY IMPORTANT : If the variable is used inside a movieclip embeded in the main
Flash animation, the variable MUST be accompagned by this extension : _root. to
obtain this variable : _root.clickTag . In fact, it's possible to send values to a
variable which is the main Flash animation and not to its child movieclips.
Any questions please email: materiali@webads.it
Standard Ads
Size
Banner
Default Banners
sky
Sky
Rectancle
Half Page
Redirect
728x90
120x600
160x600
300x250
300x600
Any redirect accepted
Any questions please email: materiali@webads.it
Formats
Weight
(KB)
Other
SWF + GIF/JPG
(backup)
50
Sound must be user initiated
Standard Ads
Size
Button 300x90
Redirect
Banner
300x90
Formats
Weight
(KB)
Other
GIF/JPG
30
-
Redirect not accepted,
Impression tracker not accepted, clicktracker accepted
Any questions please email: materiali@webads.it
Rich Media Ads
Size
Leaderboard
Expandable
728x90  728x270
Size
Rectangle/Half Page
Expandable
Redirect accepted
300x250  450x375
300x600  450x600
Formats
Weight
SWF + GIF/JPG
(backup)
2.2 Mb
Formats
Weight
SWF + GIF/JPG
(backup)
2.2 Mb
Other
-
Download Template
Redirect will be accepted
Sound must be user initiated
Expansion downwards
Other
-
300x250 Download Template
300x600 Download Template
Redirect will be accepted
Sound must be user initiated
Expansion to left
Mediamind, Weborama, Adperf, doubleclick, Flashtalking
Any questions please email: materiali@webads.it
Rich Media Ads
Size
Videobox 300x250
Redirect accepted
300x250
Formats
Weight
Other
SWF + Flv video
2.2 Mb
- Download Template
- Redirect will be accepted
- Sound must be user initiated
Mediamind, Weborama, Adperf, doubleclick, Flashtalking
Any questions please email: materiali@webads.it
Rich Media Ads
Size
ScreenAd
728x90 + 640x450
Size
ScreenAd
AUTOSCOUT24
Redirect accepted
728x90 + 400x400
Formats
Weight
SWF + GIF/JPG
(backup)
120 Kb
728x90 +
640x450
only,
2.2 Mb
with video
Formats
Weight
SWF + GIF/JPG
(backup)
120 Kb
728x90 +
400x400
only,
2.2 Mb
with video
Other
- Download Template (Video
possible)
- Redirect will be accepted
- Sound must be user initiated
- Close button must be on
layer
Other
- Download Template (Video
possible)
- Redirect will be accepted
- Sound must be user initiated
- Close button must be on
layer
Mediamind, Weborama, Adperf, doubleclick, Flashtalking
Any questions please email: materiali@webads.it
Rich Media Ads
Size
Overlayer
1x1 + 500x500
Size
Overlayer
AUTOSCOUT24
Redirect accepted
1x1 + 400x400
Formats
Weight
Other
SWF + GIF/JPG
(backup)
80 Kb
500x500
only,
2.2 Mb
with video
- Download Template (Video
possible)
- Redirect will be accepted
- Sound must be user initiated
- Close button must be on
layer
Formats
Weight
Other
SWF + GIF/JPG
(backup)
80 Kb
400x400
only,
2.2 Mb
with video
- Download Template (Video
possible)
- Redirect will be accepted
- Sound must be user initiated
- Close button must be on
layer
Mediamind, Weborama, Adperf, doubleclick, Flashtalking
Any questions please email: materiali@webads.it
Rich Media Ads
Size
Floor Ad
Redirect accepted
728x90 + floor ad
Formats
Weight
SWF + GIF (backup)
2.2 Mb
Mediamind, Weborama, doubleclick
Any questions please email: materiali@webads.it
Other
- Download Template
- Demo here
- Redirect will be accepted
Rich Media Ads
Size
Masthead/Billboard
Redirect accepted
970x250
Formats
SWF + GIF/JPG
(backup)
Weight
100kb
Other
-Video Accepted
-We need a 970x250 standard
banner (swf or image) .
-Demo here
-Demo here (with video)
Mediamind, Weborama, Adperf, doubleclick, Flashtalking
Any questions please email: materiali@webads.it
Rich Media Ads
Size
Portrait
300x1050
Formats
Weight
SWF + GIF/JPG
(backup)
2.2Mb
Click for a preview Portrait format
Redirect
Redirect not accepted
Clicktracker and impression tracker allowed
Any questions please email: materiali@webads.it
Other
-
Download Specs
Rich Media Ads
Size
Filmstrip
300x600
Formats
Weight
SWF + GIF/JPG
(backup)
2.2Mb
Click for a preview Filmstrip
Click for a preview Filmstrip with INPUT FORM
Redirect
Redirect not accepted
Clicktracker and impression tracker allowed
Any questions please email: materiali@webads.it
Other
-
Download template
Rich Media Ads
Size
Interactive Halfpage
Video
300x600
Formats
Weight
-
-
Other
See specs below
Please send us following materials and Webads will make the creative (5/7 days required):
-
HQ Videos (more than one video is possible)
All creative images available and Copy
PSD storyboard based on the below DEMO (PSD example here):
Click for a preview Interactive Halfpage Video format
Redirect
Redirect not accepted
Clicktracker and impression tracker allowed
Any questions please email: materiali@webads.it
Mobile Ads
Size
Mobile ads defaults
Network:
320x50
300x50
---------------------Autoscout24:
320x50 & 320x100
---------------------Grooveshark:
320x50 & 300x250
Size
Mobile ads iPad
Redirect accepted
Network:
728x90
300x250
---------------------Autoscout24:
664x90
300x250
---------------------Skyscanner:
1024x66
728x90
Formats
JPG/GIF
30 kb
Formats
Weight
JPG/GIF
Mediamind, Weborama, doubleclick
Any questions please email: materiali@webads.it
Weight
30 kb
Other
-No impression tracker
allowed
-No flash banners allowed
-Clicktracker allowed.
-Rich media allowed, please
contact account
Other
-No impression tracker
allowed
-No flash banners allowed
-Clicktracker allowed.
-Rich media allowed, please
contact account
Mobile Ads
Size
Mobile Interstitial
Redirect accepted
320x480
Formats
JPG/GIF
Mediamind, Weborama, doubleclick
Any questions please email: materiali@webads.it
Weight
100 kb
Other
-No impression tracker
allowed
-No flash banners allowed
-Clicktracker allowed.
Mobile Ads
Mobile
Video Expandable
Size
Formats
Weight
320x50
-
-
What we need. Please send us:
- Youtube video URL or flv video (max 1 mb)
- 320x50 + 300x50 gif/jpg ad inviting to click
 Click for DEMO
Any questions please email: materiali@webads.it
Other
•
•
No impression tracker
allowed
Clicktracker allowed
Newsletter/Dem
Size
DEM Ipsoa
500x500
Formats
HTML (do not use
animated images!)
Size
Newsletter Ipsoa
Newsletter 2Night
DEM (Motociclismo,
Automobilismo,
Runnersworld)
Formats
Weight
100 kb
Weight
JPG/GIF (do not use
animated images!)
40 kb
Size
Formats
Weight
160x200
JPEG/GIF/PNG (do not
use animated
images!)
Size
Formats
728x90 + 300x250
500x500
HTML (do not use
animated images!)
Any questions please email: materiali@webads.it
20 kb
Weight
100 kb
Other
- No redirect
- No impression tracker
allowed
- Clicktracker allowed
- Provide SENDER & SUBJECT
Other
- No redirect
- No impression tracker
allowed
- Clicktracker allowed
Other
- No redirect
- No impression tracker
allowed
- Clicktracker allowed
- Demo here
Other
- No redirect
- No impression tracker
allowed
- Clicktracker allowed
- Provide SENDER & SUBJECT
Layout Customization
Size
Tonight Custom
Tilllate Custom
Milanodabere Custom
Wolters Kluwer
Custom
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
Any questions please email: materiali@webads.it
-
200 kb
Other
-
Template
No redirect, no imps tracker
Click tracker allowed
We need the psd assets
Other
-
Template
160x600 + 728x90 needed
No redirect, no imps tracker
Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
- Template Ipsoa & Altalex
- Template altri siti WKI
- No redirect, no imps tracker
- Click tracker allowed
- Please create two background
using the different template
Layout Customization
WIITALIA Custom
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
COMEDI (Runnersworld,
Automobilismo, Armietiro,
Motociclismo,
Velaemotore, Menshealth)
Custom
Crescebene Custom
Any questions please email: materiali@webads.it
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Layout Customization
Buddhagaming
Custom
Riza.it Custom
Lagravidanza Custom
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
200 kb
Any questions please email: materiali@webads.it
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Layout Customization
Stardoll Custom
Miniclip Custom
Darlin Custom
Size
Formats
Weight
-
-
200 kb
Size
Formats
Weight
-
-
140 kb
Size
Formats
Weight
-
-
200 kb
Any questions please email: materiali@webads.it
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
-
Template
300x250 is needed
No redirect, no imps tracker
Click tracker allowed
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Layout Customization
Size
RTB Custom
-
Any questions please email: materiali@webads.it
Formats
-
Weight
Other
-
- Template
- Demo RTB Custom 1
- Demo RTB Custom 2
- Demo RTB Custom 3
- No redirect, no imps tracker
- Click tracker allowed
- We need also a standard 728x90
- We need all the assets (psd,
font, fla … )
- Any question about this ad,
please send an mail to
material@webads.it
Autoscout24 BrandDays & Supersize
AUTOSCOUT24
Brand Days
AUTOSCOUT24
Video Brand Days
AUTOSCOUT24
Supersize
Size
Formats
Weight
822x90
160x1000
320x250
-
50 kb
each swf
Size
Formats
Weight
822x90
160x1000
320x250
Video Layer:
468x326
-
-
Size
Formats
Weight
822x90
160x1000
-
50kb each
size
Any questions please email: materiali@webads.it
Other
- Template
- No redirect, no imps tracker
- Click tracker allowed
Other
-
Template video brand days
Demo Video Brand Days
No redirect, no imps tracker
Click tracker allowed
Other
- Template
- Redirect allowed
- Click tracker allowed
Autoscout24 HP Takeover (fireplace)
Size
AUTOSCOUT24
HP Takeover
(fireplace)
-
Any questions please email: materiali@webads.it
Formats
-
Weight
-
Other
- Template
- Demo Takeover 1
- Demo Takeover 2
- No redirect, no imps tracker
- Click tracker allowed
- We need also a standard 728x90
- We need all the assets (psd,
font, fla … )
Video Ads
Size
InContent video
Preroll Video
Formats
Weight
Max 30 sec
FLV/MP4/MOV
4Mb
Lenght
Formats
Weight
Max 30 sec
Any questions please email: materiali@webads.it
FLV
2Mb
Other
- Demo InContent video 1
- Demo InContent video 2
- Demo InContent video 3
- ClickTracker allowed
- Impression tracker allowed
- Redirect allowed
- Video sizes are not important
(you can send any type of video)
Other
-
16:9 format
Redirect allowed
Click tracker allowed
Impression tracker allowed
Grooveshark Layout Customization
PER TUTTE LE SKIN GROOVESHARK PREVISTE A PARTIRE DA MARZO 2015, VI CHIEDIAMO DI
INVIARCI PREVENTIVAMENTE UNA MAIL A materiali@webads.it, IN QUANTO IL LAYOUT DEL
SITO CAMBIERA’.
LE SPECIFICHE CHE TROVATE DI SEGUITO SONO QUELLE AGGIORNATE, APPENA POSSIBILE
VERRA’ INSERITO ANCHE IL TEMPLATE PSD DA UTILIZZARE.
Please send:
1) Standard swf/jpg/gif 300x250 or 300X600
2) PSD with takeover customization
GUIDELINES FOR CREATING TAKEOVER CUSTOMIZATION:
GROOVESHARK
Takeover + 300x250
PLEASE DOWNLOAD THE BELOW PDF SPECS AND PRODUCTS OVERVIEW FILE.
A) PRODUCTS OVERVIEW
B) SPECIFICATIONS
PLEASE USE SMART OBJECTS WHEN CREATING YOUR TAKEOVER INSIDE PHOTOSHOP AND SEND BACK PSD TO
materiali@webads.it
IF YOU DO NOT KNOW HOW TO WORK WITH SMART OBJECTS PLEASE SEND BACK TO materiali@webads.it HIGH RES
PSD OF EVERY SINGLE ELEMENT YOU HAVE USED.
THERE ARE DIFFERENT KIND OF TAKEOVER CUSTOMIZATIONS AVAILABLE, PLEASE VERIFY WITH MEDIA AGENCY WHICH
ONE HAS BEEN BOOKED:
1) 300X250/300X600 + STANDARD MASTHEAD
2) 300X250/300X600 + MASTHEAD WITH VIDEO
3) 300X250/300X600 + MASTHEAD WITH RADIO STATION.
According to what has been sold all or not all of the PSD layers will be used.
NOTE ABOUT VIDEO CREATIVE
If the background you are going to create is a video type please provide us a .mov video, lenght max 30secs.
You can also send us a Youtube/Vimeo URL.
Any questions please email: materiali@webads.it