Simfund PRO, 7.0:
Distribution Data Enhancements –
New Features & Functionality
Simfund 7.0 – New Features & Functionality
 Look, feel and functionality of Simfund remains exactly the
same both in original views & new views
 Select, Grouping, Column, etc.
 Large majority of existing Simfund data flows seamlessly
into new Views
 Mstar & Lipper categories, performance, ratings, fees, specialty
flags, etc.
 Combined with new data from
Access Data (AD)
 New AD data stored under
Choices -- Distributor & Channel Items
- Distributor & Channel Assets and Flows (AD)
- Other distributor and channel data points
Simfund PRO, 7.0:
Distribution Data Enhancements
•New Data
•New Views
•Intuitive Switching
•My Funds Analysis
•Graphs & Reports
Slide 3
Simfund PRO, 7.0:
New Data
Slide 4
What’s New to Simfund 7.0 Clients
U.S. Long-Term, Open-End Mutual Funds & ETFs
Assets by Business Segment
Approx. $10 Trillion Total Industry AUM
Defined
Contribution
Plans
25%
Other
Direct-Sold
10%
ETFs
12%
Enhanced Simfund 7.0
Distribution Coverage
• $6+ trillion long-term assets
IntermediarySold
50%
(*including a
portion of DC
Plan AUM)
• 900 Distributors
• 9 Distribution Channels
• Based on data from 140+
fund managers
• 45 ETF managers
• Monthly assets & net flows
by channel & distributor
This new data is sourced from SI’s partnership with Access Data, a Broadridge company.
Simfund now contains data from Mstar (MS), Lipper (LI), ICI, SI and Access Data (AD)
5
Key Intermediary-Sold Data Characteristics –
Comprehensive Scope to Create Your Distribution Road Map
9 Distribution Channels
900 Distributors
• Wirehouse
• Independent / Regional
• RIA
• Private Bank
• Trust Companies
• Bank BD
• Dual-Registered RIA
• Retirement Platforms
• Discount
Slide 6
6
Supporting Product Management & Development, Business
Strategy & Distribution Teams with Timely Market Intelligence
An integrated product + distribution competitive analytics tool
– Promoting the increasing need for product, strategy & distribution teams to work
more closely together
– Refining the importance of “who to bring what message to”
– And adding the “where” to the “what” and “how” of competitive analysis
Sales Q’s
• What distribution channels and
distributors are growing?
• How does my existing distribution
footprint fit into this reality?
• Where do we need to strengthen our
existing efforts / where do new
partnership opportunities exist?
Product Q’s
• What are the key demand features
across different channels and
distributors?
• Where might my firm’s existing funds
fit best w/in the FA community?
• Where might my firm’s skill set
translate to success with new products?
Slide 7
7
Simfund PRO, 7.0:
New Views
Slide 8
New Views in Simfund 7.0:
Distributor Analysis & Channel Analysis Views
The 5
Original
Views
Remain
Exactly the
Same
The Added
Data &
Features
Are Housed
in the 2 New
Views
Slide 9
Distributor Analysis View
The same universe of funds as Fund
Analysis View, plus a new Easy Select
and filters:
Distributor
Firm Type
Bank B-D
Clearing Firm
Discount
Independent
Investment Manager
Private Bank
Retirement Platforms
Trust Co
Wirehouse
Distributor Total Assets
Distributor Net Flows
Share Class Type
ETF Active-Passive
*My Name (My Fund or My Portfolio)
* With My Funds Analysis enabled Slide 10
Distributor Analysis View
New Grouping Items:
Distributor Firm Type
Distributor Name
Distributor Parent Name
New Column Items:
Distributor Net Flows
Distributor Total Assets
*My Distributor Net Flows
*My Distributor Total Assets
* With My Funds Analysis enabled
Analyze intermediary-sold mutual fund distribution at specific distributors.
Slide 11
Channel Analysis View
The same universe of funds as Fund
Analysis View, plus a new Easy Select
and filters:
Detailed Channel
Wirehouse
RIA
Dually Registered RIA
Independent/Regional
Retirement Platforms
Private Bank
Bank B-D
Discount
Trust Co
Channel Total Assets
Channel Net Flows
Share Class Type
ETF Active-Passive
*My Name (My Fund or My Portfolio)
* With My
Funds Analysis enabled
Slide 12
Channel Analysis View
New Grouping Items:
Channel Name
Channel Type
Broker Dealers
RIA
Bank & Trust
Discount
Retirement
New Column Items:
Channel Net Flows
Channel Total Assets
*My Channel Net Flows
*My Channel Total Assets
* With My Funds Analysis enabled
Analyze intermediary-sold mutual fund distribution across the various distribution
channels.
Slide 13
Simfund PRO, 7.0:
Intuitive Switching
Slide 14
Intuitive Switching
Simfund 7.0 will automatically change the data items between the new views
Distributor Analysis View
Channel Analysis View
Distributor Name
Channel Name
Distributor Total Assets
Channel Total Assets
Distributor Net Flows
Channel Net Flows
My Distributor Total Assets
My Channel Total Assets
My Distributor Net Flows
My Channel Net Flows
Distributor Parent Name
Distributor Firm Type
Channel Type
Slide 15
Simfund, PRO 7.0:
My Funds Analysis
Slide 16
My Funds Analysis
Distributor Analysis View
Grouping
•My Fund Name
•My Portfolio
Name
•My Manager
Name
•My Manager
Full Name
•My Manager
Parent Name
Column
•My Distributor
Total Assets
•My Distributor
Net Flows
Channel Analysis View
Select/Filter
Grouping
•My Fund Name
•My Fund Number
•My CUSIP
Number
•My NASDAQ
Ticker Symbol
•My Portfolio
Name
•My Portfolio
Number
•My Manager
Name
•My Manager
Code
•My Manager Full
Name
•My Manager
Parent Name
•My Fund Name
•My Portfolio
Name
•My Manager
Name
•My Manager
Full Name
•My Manager
Parent Name
Column
•My Channel
Total Assets
•My Channel
Net Flows
Select/Filter
•My Fund Name
•My Fund Number
•My CUSIP
Number
•My NASDAQ
Ticker Symbol
•My Portfolio
Name
•My Portfolio
Number
•My Manager
Name
•My Manager
Code
•My Manager Full
Name
•My Manager
Parent Name
Analyze intermediary-sold mutual fund distribution for your funds or company’s
share. Analyze specific distributors or across the various distribution channels.
Slide 17
My Funds Analysis
Sample Query 1: Analyze My Funds % of Competitor within Morningstar
Category by Distributor based on Aug ‘12 assets
Grouping Items:
Mstar Category Name
Distributor Name
Column Items:
SUM (Distributor Total Assets)
SUM (My Distributor Total Assets)
MY% (My Distributor Total Assets)
Row Filter:
Rank (numeric – 1 to N) from 1 to 10 the SUM (Distributor Total Assets)
Quick Tip: Since a “My” data item is NOT included the peer group, use My Distributor
Total Assets and MY% of My Distributor Total Assets to calculate Market Share for My
Fund Company. Analyze your assets vs. Competitors side by side for a Distributor.
Slide 18
My Funds Analysis
Sample Query 2: Market Share for My Portfolios within Morningstar
Category at Distributor based on Aug ‘12 assets
Grouping Items:
MStar Category Name
Distributor Name
My Portfolio Name
Column Items:
SUM (Distributor Total Assets)
Share (Distributor Total Assets)
Quick Tip: Since My Portfolio Name is included the peer group, use Share% of
Distributor Assets to calculate Market Share for My Fund Company
Slide 19
Simfund PRO, 7.0:
Graphs & Reports
Slide 20
Graphs
Distributor Analysis:
Channel Analysis:
•Distributor Assets: Pie
•My Distributor Assets: Pie
•Risk/Ret by MS Ctg, Dist Assets: Bubble
•Risk/Ret by MS Ctg,MyDist Assets: Bubble
•Risk/Ret by LI Cl, Dist Assets: Bubble
•Risk/Ret by LI Cl,MyDist Assets: Bubble
•My Distributor Assets: Bar
•Distributor Assets: Bar
•Distributor Assets: Line
•My Distributor Assets: Line
•Distributor Assets vs. Market Share
•My Distributor Flows: Bar
•Distributor Flows: Bar
•Distributor Flows: Line
•My Distributor Flows: Line
•Risk/Ret by MS Ctg, Dist Flows: Bubble
•Risk/Ret by MS Ctg, MyDist Flows: Bubble
•Risk/Ret by LI Cl, Dist Flows: Bubble
•Risk/Ret by LI Cl, MyDist Flows: Bubble
•Channel Assets: Pie
•My Channel Assets: Pie
•Risk/Ret by MS Ctg, Chan Assets: Bubble
•Risk/Ret by MS Ctg,MyChan Assets: Bubble
•Risk/Ret by LI Cl, Chan Assets: Bubble
•Risk/Ret by LI Cl,MyChan Assets: Bubble
•My Channel Assets: Bar
•Channel Assets: Bar
•Channel Assets: Line
•My Channel Assets: Line
•Channel Assets vs. Market Share
•My Channel Flows: Bar
•Channel Flows: Bar
•Channel Flows: Line
•My Channel Flows: Line
•Risk/Ret by MS Ctg, Chan Flows: Bubble
•Risk/Ret by MS Ctg, MyChan Flows: Bubble
•Risk/Ret by LI Cl, Chan Flows: Bubble
•Risk/Ret by LI Cl, MyChan Flows: Bubble
Slide 21