Belgium Toys market
perspectives
Key Stats & Thoughts
Europe & BELGIUM
YTD AUGUST 2014
Copyright 2012. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary
and Confidential and may not be disclosed in any manner, in whole or in part, to any third
party without the express written consent of NPD.
TOYS : Good start for 2014 so far
Total Toy Industry Growth / Decline by Country (YTD July 2014)
US
4
6
5
UK
France
Germany
2
1
Australia
1
Italy
Spain
-1
5
Belgium
5
Poland
Source: The NPD Group | Retail Tracking Service
U.S. Normalised trend (Jan13 *0.8)
International Toy Review
2
1st semester 2014 : growth mainly through occasion
NPD Consumer Panel
Evol % Sales by Occasion Trend Total G5
YTD Q2 – 2014 vs 13
5%
1%
G5 occasion
The NPD Group, Inc. | Proprietary and Confidential
G5 No Occasion
Source: NPD Group | Consumer Panel Service
3
1st semester 2014 : Requested Toys share remains
stable
Consumer Panel
% Of Requested Sales – G5
YTD Q2 – 2014 vs 13
YTD Q2 - 2014
+1%
49%
51%
Requested
No requested
+2 pts
The NPD Group, Inc. | Proprietary and Confidential
Source: NPD Group | Consumer Panel Service
4
AUTOMOTIVE
BEAUTY
COMMERCIAL TECHNOLOGY
CONSUMER TECHNOLOGY
ENTERTAINMENT
FASHION
FOOD & BEVERAGE
FOODSERVICE
HOME
OFFICE SUPPLIES
SOFTWARE
Toys & Games Market
YTD AUG 2014
SPORTS
TOYS
January - August
WIRELESS
5
Total Belgium Market registered a solid growth for this Prefall 2014
mainly boosted up by Volumes
Total Be Traditional Toy Sales
Value (m) & Units (m) – YTD August 2014 / 2013
Toys Value: p 5%
165,4
Toys Units: p 13%
173,3
15,1
13,3
YTD 2013
YTD 2014
The NPD Group, Inc. | Proprietary and Confidential
YTD 2013
Source: NPD EPoS Retail Tracking
YTD 2014
Belgium
6
Except in February and March, Volume registered double digit growth !
Monthly Traditional Toy Sales
Units (m) From January 2013 to August 2014
Monthly Units
5
2013
2014
3
3
2
2
2
1
1
JAN
1
1
FEB
M AR
2
2
2
2
1
1
APR
M AY
2
1
JUN
JUL
AUG
16
17
1
SEP
2
OCT
NOV
DEC
51
Yr/Yr
36
16
3
-4
-24
The NPD Group, Inc. | Proprietary and Confidential
Source: NPD EPoS Retail Tracking
Belgium
7
TOP 5 SUPER CATEGORIES EVOLUTION
YTD 14 vs 13

Belgium market growth came from A&C, Building sets and All Other
toys
Top 5 Most Dynamic Supercategories 2014 vs 13
(in M€)
Supercategories €%
7.8 €
Grand Total
YTD AUG 13
5.7 €
Arts & Crafts
3.1 €
Building Sets
All Other Toys
1.4 €
YTD AUG 14
4,5
7,6
11,9
13,1
3,7
4,4
Outdoor & Sports Toys
0.4 €
22,9
22,1
Plush
0.3 €
2,6
2,6
Source: NPD EPoS Retail Tracking
8
Licenses (€%) Total Belgium vs G6
YTD AUG 12 – 13 – 14
€%
License growth contributed to the market.
Licenses Weigth €% vs
Total Market
26.3
22.2
20.3
24.5
24.4
20.9
YTD 12
YTD 13
YTD 14
Belgium
Licenses Evol (%)
Total G6
8.1
13 vs 12
4.9
14 vs 13
-6.1
Source: NPD EPoS Retail Tracking
-6.8
9
Price Brackets
YTD AUG 12 – 13 – 14
€% / VOL %
All Prices brackets have been dynamic or flat.
VAL%
Grand Total
Between 0 - 5
Between 5 - 10
Between 10 - 15
Between 15 - 20
Between 20 - 30
Between 30 - 50
Others
€
€
€
€
€
€
€
YTD AUG 12 YTD AUG 13 YTD AUG 14 13 vs 12(%) 14 vs 13 (%)
100
100
100
2,6
4,7
8,5
8,1
9,2
-1,8
18,6
16,3
15,4
16,0
-3,3
9,0
15,7
15,0
14,3
-1,6
-0,3
11,4
11,7
12,0
5,6
7,4
16,9
17,0
16,1
3,3
-0,8
14,5
14,7
14,4
3,9
2,9
16,7
18,0
17,9
10,6
4,0
Source: NPD EPoS Retail Tracking
10
Top 5 Items VALUE
YTD August 2014
#1
Hasbro - Furby #1
#2
#3
Panini – Blister 50
Vtech – Storio 2
#4
Mattel– Cars 2
#5
Simba – Friend House
Source: NPD EPoS Retail Tracking
11
Thank You
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Brazil
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12