Workshop Meet the Agents - FCm Ryan Johnson THINK BIG, START SMALL, ACT NOW! Sales, Marketing and Revenue Conference - 29th and 30th September 2014 Hotel Sales Results (YTD Sep ‘14) Brand Total (Global) TTV VLY Room Nts VLY £620K +91% 3811 +87% £29.5m +69% 217,264 +77% £41.6m +51% 378,820 +56% £72m +67% 600K +65% Our target markets FCTG(UK) Footprint (YTD Sep ‘14) Brand Teams 132 33 59 24 6 Staff 698 145 241 131 18 Sales - 38 68 8 5 Account Managers - 6 10 10 2 Our objective is for FCUK to become the market leader in expertise lead complex travel by 2018. We exist to remove the problems that our customers encounter when planning, booking and undertaking complex travel. Travel agent to travel retailer – Our unique service & physical product – We want to be different and superior – Move the conversation away from price to value – Dominant specialists (biggest & most successful in a few market segments) Corporate – The Future • Becoming travel management retailer of choice – Data – key weapon in our arsenal – Choice in how customers do business with us – blended access/mobile – Strategic advice – consultant / adding value – Focus on the traveller – putting the traveller into the picture – Unique product • Winning, growing & retaining more business – Marketing & advertising – Implementing new customers – Pricing – Villages – Customer RFP though pitch process • Improving consultant & account management expertise – Documentation – Business reviews (CT £500k+) – 24 sales and assist – Induction & expertise – NSA • Simplifying our technology & improving our systems • Having comprehensive, relevant & accurate MI • Merchandising a physical & service product that leads the TMC community NSP We care about delivering amazing travel experiences. • What does this mean to each of us? • What impact does it have on Product? • What does mean for our suppliers? • What impact does it have it have on our people? Our Preferred Relationship Our Preferred Relationship & Challenges • Rates not loaded in the GDS • Bookings made direct by clients/consultants • Consultants perception of the BW brand • Location • Availability for agent rates Exposure Opportunities • • • • • • • E Newsletters Buzz Nights Team Leader meetings Client Events – Golf and Client Advisory Groups Conferences/Balls “Speed Dating” events Hotel Fams