Presentation template
• This is a template for your presentation to
physicians.
• We want to support you in presenting yourself
and your specialized knowledge to physicians.
• The following presentation slides should give
you an idea and make it easier for you to
prepare yourself.
• Please feel free to copy the slides, fill in with
updated information, your logo etc.
08.04.2015
Slide 1
Hearing care or Care of your patient‘s hearing
• Presentation for [Dr. X. Ray]
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
08.04.2015
Slide 2
About us
• Presenter’s name
• Title
• Hearing center name
• Your professional biography
• Your special achievements
• Part of a group or chain
08.04.2015
Slide 3
Objectives for today
• Review hearing and hearing loss
• Describe the challenges and opportunities in treating hearing loss
• Introduce [hearing center name]
08.04.2015
Slide 4
How we hear
Reasons for hearing loss
Outer ear:
• Cerumen, infections,
perforations
Middle ear:
• Infections, fluid, otosclerosis,
tumors
Inner ear:
• Aging, noise exposure, toxic
medication, injuries, tumors
08.04.2015
Slide 5
Hearing loss in practice
Hearing loss > 40 dB is
considered disabling by the
WHO (World Health
Organization)
08.04.2015
Slide 6
Levels of sound (in dB HL)
How loud is too loud?
dB HL
Rocket Launch
Risk of Immediate Damage
Ambulance
Risk of Immediate Damage
120
Airplane/Jetplane
Risk of Immediate Damage
100
Motorcycle
1 hours
Alarm Clock
8 hours
Home Interior
No Risk
Wristwatch
No Risk
160
High Risk
Risk
130
80
No Risk
40
5
08.04.2015
Slide 7
Typical warning signs of hearing loss
• Problems hearing speech in the presence of
background noise
• Others find the affected person speaks too
loudly
• Other people appear to mumble
• Difficulty hearing from a distance
• Family or neighbour complains that radio or
TV is played too loudly
• Difficulty understanding soft speech or female
and children’s voices
• Often having to ask people to repeat
themselves
• Inability to hear common sounds in the
household, such as a clock, water-tap
dripping, etc.
08.04.2015
Slide 8
Prevalence
Worldwide
>360 million people including 32 million children
have a disabling hearing loss (>40 dB)
• This is 5% of the global population
• 1 in 3 people over 65 years
suffer from hearing loss
In the USA
• 1 in 6 baby boomers (41–59 yrs)
have hearing problems
• 1 in 14 generation X-ers (29–40)
already have hearing loss
• 80% of adults >60 years with hearing loss are
neither diagnosed nor treated
Sources: WHO: Deafness and hearing loss. Fact sheet No.300,
Updated February 2013, Kochkin, Sergei (2011) Prevalence of Hearing Loss.
Better Hearing Institute.
08.04.2015
Slide 9
Impact of hearing loss
Life factor
Impact
Health
•
•
•
•
•
•
Fatigue due to listening effort (e.g. in noisy surroundings)
Frustration, depression
Increased frequency of illness and hospital visits
Impaired memory and ability to learn new tasks
Significantly increased risk of developing dementia symptoms
Diminished psychological and overall health
Interpersonal
•
•
•
•
Misunderstandings
Isolation
Reduced job performance and salary
Impact on travel, activities with friends, events
Safety
• Unable to hear traffic
• Unable to hear alarms
08.04.2015
Slide 10
Early correction of hearing loss can bring multiple benefits
• Better hearing
• Improved quality of life
• Better general health
• Enhanced social communication
(job, friends, family)
• Easier adaptation to hearing aids (delaying
hearing aid fitting makes it more difficult for
patients to adapt to hearing aids)
German survey of Eurotrak 2012, Germany and Switzerland;
08.04.2015
Slide 11
Barriers to correcting hearing loss
• After first symptoms, people usually wait 5–7
years until they talk to a physician
• 20% of people with hearing loss never talk
about their issue with their physician
• Only 34% of people with any degree of
hearing loss end up wearing a hearing aid
• Of this 34%:
–
63% have severe hearing loss
–
52% have moderate hearing loss
–
15% have mild hearing loss
08.04.2015
Slide 12
Why people are reluctant of getting a HI
19.9%
61.3%
„I would be embarrassed
to wear a hearing
instrument“
„Hearing instruments are
too expensive“
„I don‘t think a hearing
instrument helps very much.“
11.1%
17.4%
„I want to avoid negative
reactions of other people“
n = 1207
Sources: Hear the World Study, 2011.
08.04.2015
Slide 13
MDs have a crucial role in encouraging patients with hearing loss
MD’s recommendation multiplies the probability
of getting a hearing aid by a factor of 5
Source: Kochkin S. BHI physician found to increase use of hearing healthcare. The Hearing Journal. 2004; 57(8).
08.04.2015
Slide 14
Positive impact of treatment
„How much of a positive impact
have hearing aid(s) had in these
aspects of your life?“
83.1%
General quality of life
has improved since
wearing a hearing
device
69.7%
Relationship with
partner has improved
since wearing a
hearing device
38.3%
35.5%
Love life has
improved since
wearing a
hearing device
Physical health
has improved
since wearing a
hearing device
n = 915
Source: Hear the World study, 2011.
08.04.2015
Slide 15
Custom made in-the-ear hearing aids
Mild to Moderately Severe
Hearing Loss
Mild to Severe
Hearing Loss
Mild to Profound
Hearing Loss
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
Mild to Profound
Hearing Loss
08.04.2015
Slide 16
Behind-the-ear hearing aids
Mild to Severe
Hearing Loss
Mild to Severe
Hearing Loss
Mild to Profound
Hearing Loss
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
Moderately Severe to
Profound Hearing Loss
08.04.2015
Slide 17
Modern technology in hearing aids
Binaural VoiceStream Technology™ – the unique power of a four microphone network
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
08.04.2015
Slide 18
Hearing aid features thanks to binaural VoiceStream Technology™
Speech in Wind
auto StereoZoom
• Superior speech intelligibility and
• Zooms in and focuses on one voice, filtering
comfort in windy listening situations
other sounds, voices and noise
• Automatic activation in appropriate listening
situations
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
08.04.2015
Slide 19
Revolutionary Lyric
Invisible
hassle-free
worn 24/7
Worn during
daily activities
No handling
for months-ata-time
Soft seals,
contour to the
shape of the
ear canal
Exceptional
sound quality
due to placement
deep in the
ear canal
No ear
impression
necessary
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
08.04.2015
Slide 20
Introducing [hearing center name]
• A-Z
08.04.2015
Slide 21
What we offer you and your patient
For your patients with known/suspected hearing loss that cannot be corrected medically:
• We listen to your patient because every hearing loss is unique
• We test your patient’s hearing in a thorough manner
• We explain his/her audiogram in clear layman’s terms
• We recommend the optimum solution based on his/her needs and resources
• We fit the hearing aid with our comprehensive experience and hi-tech equipment
08.04.2015
Slide 22
Why choose [name of your hearing center] as your partner?
• [Examples of what you offer to the physician
or in general]
• [XX] years of experience
• State-of-the-art technology
• Qualified staff looking after the hearing health
of your patients
• Local provider, no big trips for your patients
• Professional referral partnership
–
Your patients receive best possible care
–
Prompt follow-up of patient-history to your
practice
• [Any other USP that you might want to
mention]
08.04.2015
Slide 23
Our hearing services
• [Examples of services your center offers
(specifically hearing issues)]
[e.g.]
• Free hearing screening
• Referral discount
• Live in-office technology demonstration
• Risk-free 30 day trial of Phonak hearing
instruments
• Basic audiology training for practice staff, so
they can conduct an easy screening test
08.04.2015
Slide 24
Summary
• Hearing is a complex process.
• Hearing loss can have various causes: some
treatable by a physician, others not.
• Hearing loss is still widely underdiagnosed
and untreated.
• People with hearing problems suffer a
multitude of problems.
• The physician plays a crucial role in the
patient’s motivation of seeking hearing care.
• [Hearing center name] can help you and your
patients to diagnose and correct hearing loss.
08.04.2015
Slide 25
Thank you.
Contact information
Phone:
Email:
Website:
PIP_HL_Presentation V1.00/2014-03/XPl © Phonak AG / uncontrolled copy
08.04.2015
Slide 26