Progetto il Ponte SRL
Company Overview
Company Overview
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
About us
Progetto il Ponte is a young company founded with the aim of promoting the products excellence of Italian SMEs
in the most attractive foreign markets.
We aim at entrepreneurs who want to invest on the African territory and need to be assisted in their own
projects.
With this goal, our company offers a wide range of services ranging from Events Organization in the target
countries to consulting services on internationalization issues, on-site support and related “lobbying” activities.
Progetto il Ponte founded by Cristine Scandroglio, Italian originally from the Ivory Coast, Marketing, Sociology
and Communication expert, and by Fabrizio Avanzini, manager with a decade of experience in the foreign markets
development. Progetto il Ponte works with senior managers and Italian partners specialized in internationalization
processes.
Progetto il Ponte takes also advantage of a network of primary importance, both at enterprise and political level in
the target countries.
The company strategy
Our strategy has its own fulcrum in creating a synergistic bond between profit and non-profit. This is the
innovative idea that guarantees the success: African populations, as well as relevant institutions, recognize the value
of job done by the Italian Onlus and NGOS operating in their territory.
These entities have gained the loyalty of the population with their activities of social support inhospitals and in
the most disadvantaged communities. The collaboration is built on mutual trust and openness. For such reasons
these organizations are the best candidates to open diplomatic channels with embassies, chambers of commerce
and local firms.
Fieritaly
The first project is: Fieritaly, a showcase of Italian products in Africa with the aim to facilitate, to participating
companies, the opening of new markets and their positioning in the countries.
This event, aimed to the African market, is a unique opportunity for the Italian companies of being present on
markets that are growing and expanding.
The idea to create a showcase of Italian products on the African market, is seen as the opportunity to discover its
growth potential more and more. With Fieritaly, the goal is to introduce our quality products to fight the current
competition of low quality products provided by China.
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
Given the growth of the middle and upper class of the African population, the products manufactured in Italy
have a wide space for expansion. Construction equipment, clothing, food, beverages, machinery for agriculture,
management of waste and recycling are just a few of the areas of opportunity that we intend to put to the benefit
of the African market.
The formula chosen for this event is: "a travelling exhibition”. It will take place in a space outside of institutional
fair, in areas of the city selected for easy access to business-men and consumers. The ultimate purpose of this event
is to introduce the excellence of Made in Italy, in order to facilitate contacts between Italian companies and
potential African buyers and the development of commercial partnerships opening distribution sites and supply,
wherever needed, local services from pre-sale to post sale.
The first edition of Fieritaly
After a thorough market analysis, Ivory Coast, Togo, Burkina Faso, Ethiopia, have been identified as the first
markets to address. The current political-economic stability and GDP growth, combined with a general and strong
appreciation of the quality of Italian products, were the factors for the choice of target markets.
Represented market sectors will be:
 Tourism and Recreation
 Cosmetics and Health
 Food and Beverage
 Training and Culture
 technologies
 Construction and furnishings
Made with the operational support of Colori d’Africa ONG, Vite Intorno Onlus and Motherland Onlus and the
patronage of Time for Africa Onlus, Fonte di Speranza Onlus, this first edition of Fieritaly will be held during the
period September/October 2015 roughly with the following dates :
 Ivory Coast – Abidjan
Third week of September
 Burkina Faso – Ouagadougou
Fourth Week of September
 Togo – Lomè
First week of October
 Ethiopia – Debre Zeyit (Bishoftu) Second week of October
The consulting and support services for Internationalization
Our range of products is not limited to the organization of the fair, but continues with consulting services, the
selection and training of competent staff capable of promoting the Italian products.
In contrast to those who already offer themselves as a mediator for the opening of new markets, Il Ponte uses a
series of local contacts represented by the non-profit organizations working on the territory who have their own
network with local institutions, consulates, and even local businesses. The participation of organizations, both profit
and non-profit is considered by il Ponte like a winning strategy to work in those countries where the support of the
Onlus and Italian NGOS are seen as a point of reference and confidence.
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
Sponsor
To ensure the success of the project it is important to have Sponsors of "honour" which by their names
contribute to the perception of the value of the Fair Italy in order to attract the greatest number of enterprises and
organizations in this project.
In this case, Progetto il Ponte will select a small number of potential sponsors for the excellence of their product
and a commitment to support this important project.
Given this support, the promoters of this project will benefit, in these selected countries, of an extensive
visibility by means of an awareness campaign built for this purpose and with the presence of their logo and an
overview of all releases in newspapers, television, national and local media as well as social websites t.
Currently the following have been identified:
in Ivory Coast :
Fraternité Matin (Gouvernemental), Notre Voie (FPI) Opposition, Le Temps (Indépendant), Le Nouveau Réveil
(PDCI RDA ), Le Patriote (RDR).
in Togo :
Télévision Togolaise, Radio Lomé, Togo presse, LCF-la chaine du futur, RTDS-radio television, TV2-television
deuxieme, TV7-television, RADIO TELEVISION ZION, RTJ-Radio Televion Jaba
In Burkina Faso :
Radio Télévision du Burkina (RTB), BF1 TV, Le Pays, Observateur PAALGA, Journal de Jeudi. Evenement.
Throughout the period of the event there will be round table discussions with local chambers of commerce, the
most important companies, associations sectors of the civil society, NGOS and Cooperatives. The apotheosis of this
fair will be a grand gala dinner which will see participation of the authorities, institutions and Sponsors. This meeting
will give, to all these representatives, the opportunity to share their business experiences and sign partnership
agreements.
Business in Africa sub-sahariana
This is an emerging region that represents the new frontier for the internationalization of Italian companies.
The countries that have recently emerged in the last positions in the ranking of the market attraction potential,
are now valued as the economies of the most promising in the world. This is due to the development programs that
many States agreed upon giving their commitment to improve the country infrastructure and buildings, to develop
the agricultural resources and food processing and spread the use of renewable energy.
The future prospects in sub-saharan Africa are more than positive and the trend of growth foresees a steady
increase over the next five years thanks to the ongoing process of transformation of the local economy which can
provide real business opportunities.
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
i
The economic scenarios in the world today refers to the sub-saharan Africa as one of the most strategic areas for
the global trade, as evidenced by the Chinese presence in the region.
If our industries are in need of maturity and time to modernize, these offer opportunities for companies to put in
place a long-term strategy to exploit the benefits of markets.
Aware of this potential and with our deep knowledge of each country dynamics, we offer our services to those
companies that are seeking new business opportunities. We propose a "slow" but effective way to minimize the
risks. We believe that it is necessary to strengthen the network of relationships, formal and informal that we have
built over the years, a network that will allows us to promote the access to the African markets, valuing the
importance of cultural mediation, the knowledge of the area and the assets present locally.
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
Our partners
Partner of patronizing:
Operating Partner:
With the partnership's business:
www.ospitiinafrica.co
Colori d’Africa ONG
With the patronage of:
Cattedra di Sociologia
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082
Progetto il Ponte SRL
Company Overview
Progetto Il Ponte srl – Contacts
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA c/o CCIAA di Milano MI – 2047596
email: progettoilponte@pec.it
web: www.progettoilponte.com
Fabrizio Avanzini – General Manager
Cell.: 320-7444525
email: f.avanzini@progettoilponte.com
Mariam Cristine Scandroglio – PR and Communication Manager
email: c.scandroglio@progettoilponte.com
Daniele Magni –Marketing Manager
Cell: 335-6987654
email: d.magni@progettoilponte.com
Progetto il Ponte SRL
Via Pier della Francesca 26, Trezzano sul Naviglio, 20090, Milano
P.IVA 08769190961 N. REA MI – 2047596
Tel: 024451688 Fax: 0248461082