MUSEO MILANO
CONCEPT
THE CITY OF
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
THE “MUSEO MILANO”
PROJECT
The Museo Milano project was
conceived by the Arco della Pace
Rotary Club with the aim of promoting
the best that Milan has to offer.
ITS ORIGIN
The idea of the project stemmed
from the observation that although
Milan boasts countless museums,
not one of them actually tells its
story in a logical sequence, from
its foundation to the present time,
thus highlighting the role that Milan
has played in the sphere of culture,
art, the construction of our Country
and technical-scientific-industrial
development.
A Museum that begins with a story,
skillfully illustrated to highlight:
● The historical events that took
place Milan which proved to be
significant for human progress.
● Milan’s art treasures.
● The technological inventions
or innovations accomplished
by the Milanese.
● People who made the city a
great site.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
THE “MUSEO MILANO”
PROJECT
AIM AND ADVANTAGES
Tourism
Since the great majority of tourists
visiting Milan are either business
people or tourists in transit, the aim
of the project is to offer this audience
a showcase featuring Milan’s
treasures.
In short, not just a simple guidebook,
like the innumerable ones on offer,
but a scientific document serving as
a stimulus to find out more about
the real treasures of Milan, hidden in
its museums, its monuments and in
its history, with a clear indication of
where to go and what to see.
Humanitarian and educational
● To provide young people with a
tool that will allow them to become
more familiar with Milan’s history.
● To create a permanent centre of
cultural and scientific expression
devoted to the analysis and
updating of testimonies of the past
to rediscover one’s own talents
and, as a consequence, one’s own
role in the city, in the region, in the
Country and throughout the rest of
the world.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
“MUSEO MILANO”
TOOLS
● Website www.museomilano.it
● App “Museo Milano” for Android
and iOS devices.
● Educational projects targeted at
elementary schools’ students.
● Informative tools for hospitality
professionals.
● The “Museo Milano” guidebook
series dedicated to key places of
culture.
● Widespread circulation of
paper-based tools to provide
visitors with information.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
OPPORTUNITIES
OFFERED BY EXPO 2015.
SOME FIGURES
According to forecasts, 24.000,000
national and international tourists
are expected to visit Milan during
the six-month period dedicated to
Expo 2015.
It is estimated that, among
these, at least 70,000 will be
Rotarians hailing from national and
international clubs.
Expo 2015 is thus slated to bring
some 200,000 visitors to Milan
linked, either directly or indirectly to
Rotary (family, friends, etc.).
The desire to implement the first
steps of this complex program
targeted at promoting the best
of Milan stems from the need to
provide them with high-quality,
user-friendly tourist information, by
developing and giving them access
to the www.museomilano.it website
and the Museo Milano App.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
WWW.MUSEOMILANO.IT
TOOLS
● Rotary area (clubs in Milan, info
and contacts).
● Milan and its history (from
prehistoric times to the present).
● Milan’s landmarks – 8 areas of
particular cultural and social interest,
identified on the basis of visitor
influx statistics provided by Where
Milan:
- Piazza del Duomo (Duomo, Galleria
Vittorio Emanuele, Palazzo Reale,
Museo del ‘900)
- Piazza della Scala (Teatro alla Scala,
Gallerie d’Italia, Palazzo Marino)
- The Last Supper and other places
highlighting the works of Leonardo
da Vinci
- IThe Castello Sforzesco and its
museums
- The San Siro stadium and
its museum
- The Golden Quad
- Brera and the Pinacoteca di Brera
- The Navigli
● Milan’s artistic heritage – main
works of art.
● Famous people who made the
history of Milan.
● “I Medaglioni” by Christian Marinotti.
● Multimedia.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl
“MUSEO MILANO” APP
TOOLS
● Rotary area (Rotary clubs in Milan,
info and contacts – direct link to the
website www.museomilano.it).
● Milan and its history
(from prehistoric times to the
present).
● A map of the city based on Google
Maps technology, highlighting
landmark attractions and key hotels
in the city.
● Discovering Milan – places to visit
presented with editorial boards.
● Famous people who made
Milan’s history.
● Useful information for visitors.
● EXPO section – featuring all the most
useful information about Expo 2015
and the events calendar.
Milano 17/3/2015 - Versione 1.0 - Progetto a cura di Where Italia Srl