Oxbow Animal Health
Our Journey to Become a Worldwide Leader in
Animal Nutrition
Our Mission
• Oxbow Animal Health provides premium, all-natural
products to enhance animal health and enrich the
lives of animals and their caretakers.
• We strive to exceed customer expectations with
innovative, high-quality products and exceptional,
personalized service and support.
• It is our goal to empower all of our customers –
veterinarians, distributors, retailers and caretakers –
by providing outstanding product education and
professional advice.
Awards and Honors
• Midwest International Trade Association Exporter of
the Year, 2005
• Small Business Administration National Exporter of
the Year, 2006
• Cass County Nebraska Economic Development
Council Business of the Year Award, 2010
• Future Business Leaders of America Nebraska
Business of the Year, 2011
Then…
Now…
Then…
Now…
2008
2006
1998
1990s
1993
1980
©2014 Oxbow Animal Health
2000s
The Oxbow Timeline
The Domestic Market
E-Commerce
Increasing Big
Boxes
Legislation
Industry
Pressures
Increased
Competition
©2014 Oxbow Animal Health
Changing
Economies
Why Go Global?
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Grow your customer base
Diversify your portfolio (risk)
Learn from other markets
Respond to demands of customers
Fun-factor
©2014 Oxbow Animal Health
Oxbow International
Started exporting in 1998
• 15 years of international business!
27 distributors in 27 countries
• 2 new markets added in 2013 (Kuwait, Greece)
• 4 new distributors added in 2013
Approximately 25-30% of total annual Oxbow sales
International by Region
Asia, Middle East, Australia
18%
46%
Europe
36%
North America
It’s Not Always Easy
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Not the “home team” anymore
Distribution methods
Finding the right partners
Changing regulations
Initial inventory issues
Communication
Time zones
PACKAGING!
©2014 Oxbow Animal Health
Keys to Int’l Success
• Foreign language
• International experience
©2014 Oxbow Animal Health
Keys to Int’l Success
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Commitment
Flexibility
Patience
Trust
Willingness to Adapt
Plan (and re-plan)
©2014 Oxbow Animal Health
Respect the Brand
©2014 Oxbow Animal Health
But, Respect the Market
©2014 Oxbow Animal Health
Enjoy the Moment
©2014 Oxbow Animal Health
It’s a Small World
©2014 Oxbow Animal Health
Resources
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Partners
State of Nebraska
Food Export
USDA
Freight forwarders
SBA
Internet
…
©2014 Oxbow Animal Health