Completing the Information threads in Agricultural
Market Information for positive enterprise growth
By M.J Robert Kintu
Principal Consultant – FIT Uganda Ltd
A.
FIT Uganda Profile
B.
Realities of Agricultural Sector
C.
Gaps with Marketing Information
D.
Definition of Market Information
E.
Infotrade Service Model
F.
Critical Success factors -delivery of MIS
G.
Conclusions and remarks
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FIT UGANDA LTD
Business Consultancy :
Business Development Services
, Access to markets, Business
training and Information
dissemination.
Infotrade : Agricultural Market
Information Services
Info point (U) Ltd an
Advertising Business Services
Affiliations : FIT Ghana, FIT
Kenya, FIT Tanzania ,FIT
Zimbabwe
Networks and forums
13
years
In business
Physical Address
FIT Uganda Limited
Plot 175/176 Kyandondo II Road
Makerere Hill , Kagugube Zone.

Tel 0414 532393
 www. Infotradeuganda.com,
www.fituganda.com
Email: infotrade@fituganda.com
 Or info@fituganda.com
VISION:
To be a catalyst in the growth of the SME Sector,
by contributing to its productivity and
Innovativeness.
MISSION:
FIT Uganda aims at offering profit t driven, quality
professional services by highly competent and
motivated staff for the growth of commercial
business sector
Under the INFOTRADE brand we aim at the
 Provision of Agricultural Market Information by collecting regular trading
prices on a total 46 commodities, that are analyzed, tabulated and
disseminated to a target users of 25,000 using Website, mobile phones 256
hits, 23 notice boards, 25 blackboards , 18 radio stations, 2 print media
partnerships, 1311 mail subscribers, 295 web2phone users. e.t.c.
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Provision of Agricultural Production Information : FIT Uganda is in the
process of developing tailored farmer Seasonal Crop card for the collection
of production for subscribing farmers with the aim of linking them into a
agribusiness supply network for sustainable marketing opportunities.
Provision of Farmer Business Record Management System with financial
Linkage . FIT is in the process of profiling individual farmers for direct
service delivery on farm records, individual Bio data identification and
verification with aim of improving farmer financial linkages with current
MFIs and commercial banks
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Market information is a business resource that
contributes to know – how and increases the
chances for agricultural chain actors to manage
prevailing situations and plan for the future
market opportunities
Commodity Value chains held together by the
threads of information that flow within the chain
for supply.
The Market information provides insight in
Quantities , Available Markets, Quality desired, Time of
demand, allowed transaction cost, Current buyer preferences,
market opportunities and ,the best price of the commodity in the
current market.
Realities of Agricultural
Sector
A.
Diminishing resources
B.
Growing population
C.
Changing land use
D.
Un predictable crop prices
E.
Increase demand for resources
F.
Increasing social and Economic
pressures
G.
Food Security
H.
Un predictable weather patterns
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Irresponsive Market
Information Services
Incomplete market
information – untracked
Lack of appropriate data
on
facilitation linkages,
 process upgrades,
 price data on varieties,
 product diversification
opportunities,
 buyer coordination,
 Certified input suppliers,
 niches markets e.t.c

BRING WORLD INOVATIVE
SOLUTIONS
What are we doing NOW ? Or what
can we do for you as a farmer ,
marketing group , associations and
funding institution!!!!
Join Network of users by subscribing to sustain the service or aid others to Join
•Weekly
Commodity Retail and Wholesale prices. By email
•Weekly
Sector Selected Trends Analysis – see print media
•Media
House Content exchange
•Agricultural
•Sector
Indicative Price Abstract ( AIPA)
Commodity Profiles. (SCP)
•Mobile
information Access via 8555 ( Pull Service)
•Mobile
Information Access via 8555 – web2phone- ( registered push service)
•Interactive
•Farmer
•Farmer
one stop Global Access Market Information Website
Business Record Storage, verification and linkage Services (FBRS)
Identification Services (FIS)
• Farmer Interactive Voice Response Services – coming soon !!!!

Provision of Farmer Business Record
Management System with financial Linkage . FIT
is in the process of profiling individual farmers
for direct service delivery on farm records,
individual Bio data identification and
verification with aim of improving farmer
financial linkages with current MFIs and
commercial banks

InfoTrade Agri-Business Programme
in partnership with Commonwealth
Finance Solutions using the ZIPP
international interchange.
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The Card creates a secure, sustainable,
business system
The Card realises and creates wealth for all
involved
Card provides farmers with opportunities to
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save money
save time
eliminate wasted effort in their financial transactions...
Using a principle of Financial Inclusion
Agribusiness
Ecosystem
Cooperative /
Association
International &
Domestic Remittances
3
2
16
Micro Finance
Institution
1
15
Farmer
14
4
Agricultural
Inputs
Provider
5
Financial
Education
Provider
13
6
12
Merchant
11
Consumer
Wholesaler
Processor
7
9
10
8
Key:
card/account to card/account
flow of produce/goods/agricultural inputs
flow of services
Export/
Import
A.
Taking record of national production and baseline data all identified
production areas
B.
Supporting the formalization of small holder farmers into recognized
producers linked to organized production and marketing groups.
C.
Change of Attitude of the farmers from single based production to market
based production
D.
Orienting farmers to farming as a business – total enterprise that requires
record management and personal commitment .
E.
Developing farm based information systems that can be linked to market
systems and supply chains.
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Rural Information Centres
Network Offices – Partner NGOs
District Farmer Association offices
District Commercial Officers – Pilot Service
Note : FIT is in the process of seeking partnerships and
signing up with a number of member based
organizations to support directly using ICT as tool
for development while promoting service (BDS )
provision at the member organization.
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Farmers
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Business Record
Management
Production Analysis
and projection
Farmer Record
Verification and
financial linkage
Customerised market
information
Business coaching via
DNA mentorship
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DNA ( Network
Agencies ) –
Associations, Rural
information Centers
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New products and
service programs to its
members
Increase Member fees
Area production data
New Revenues Streams
Image creation though
partnership with
Infotrade
Local , National
Governments
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Access to data for
local, regional and
national resource
planning
Early warning
signals in markets
and production
trends
Comparative
statistics for economic
planning
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Facilitating
Organizations (
NGOs,
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M&E Data on
individual
performance of
farmers using
business indicators
Access to usable data
for proposal and
concept development
Impact tracking
Empower your businesses