Example

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Zhankun Mai Qing Lu Zhilong Yang Qian Wang Jingtang Chen Yuanyuan Chen Yiqun Hu 1

 Problem Statement    Concerns about environment have become significant public issue Positive change within consumers’ behavior towards environment Green products become popular 2

 Purpose and Objective   To find out the reason why consumers buy green products Whether it helps the environment or not  Organization of the study    Examples of green products The benefits of green products Drawbacks of green products 3

GREEN PRODUCTS

 Definition : Green products are products that recycle and do not cause harm to people or the environment  Example: Cars: Green cars are energy-efficient; they create limited air pollution and greenhouse gases  Food: Green food isn't necessarily peas and string beans, although both of these things can be green 4

CURRENT GLOBAL SITUATIONS

  More popular  Low environmental impacts Lock-in & diffusion  Returns of scale  Barrier for introduction  High switching cost  Policy  Tax cut & subsidy

FUTURE TRENDS

 Main trend – green trend  Influence product design  Green materials   Manufacture Disposal

BENEFITS OF GREEN PRODUCTS

 Human being’s health condition  Benefits from better water bodies, air quality, building material, animals, and plants  Sustainable environmental development  Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.

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GREEN MARKETING

 Green Marketing  Definition: marketing products and services based on environmental factors or awareness  Example: Tata Motors Ltd. has developed their showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers. 8

DRAWBACKS OF GREEN PRODUCT

 More time and money consuming  Example of Greenworks Cabinetry  Lack of support  Example of South Florida green development expert  Exaggerations or outright lies  So-called green household cleaners are sometimes more toxic 9

 Using green products can help consumer with their foods, households, and outdoor environment  Buying green products becomes a trend  Government encourages companies to sell green products  Green products have drawbacks  High cost 10

Thank You!

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