Example
Zhankun Mai
Qing Lu
Zhilong Yang
Qian Wang
Jingtang Chen
Yuanyuan Chen
Yiqun Hu
1
Problem Statement
Concerns about environment have become significant public issue
Positive change within consumers’ behavior towards environment
Green products become popular
2
Purpose and Objective
To find out the reason why consumers buy green products
Whether it helps the environment or not
Organization of the study
Examples of green products
The benefits of green products
Drawbacks of green products
3
GREEN PRODUCTS
Definition : Green products are products that recycle and do not cause harm to people or the environment
Example:
Cars: Green cars are energy-efficient; they create limited air pollution and greenhouse gases
Food: Green food isn't necessarily peas and string beans, although both of these things can be green
4
CURRENT GLOBAL SITUATIONS
More popular
Low environmental impacts
Lock-in & diffusion
Returns of scale
Barrier for introduction
High switching cost
Policy
Tax cut & subsidy
FUTURE TRENDS
Main trend – green trend
Influence product design
Green materials
Manufacture
Disposal
BENEFITS OF GREEN PRODUCTS
Human being’s health condition
Benefits from better water bodies, air quality, building material, animals, and plants
Sustainable environmental development
Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.
7
GREEN MARKETING
Green Marketing
Definition: marketing products and services based on environmental factors or awareness
Example: Tata Motors Ltd. has developed their showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers.
8
DRAWBACKS OF GREEN PRODUCT
More time and money consuming
Example of Greenworks Cabinetry
Lack of support
Example of South Florida green development expert
Exaggerations or outright lies
So-called green household cleaners are sometimes more toxic
9
Using green products can help consumer with their foods, households, and outdoor environment
Buying green products becomes a trend
Government encourages companies to sell green products
Green products have drawbacks
High cost
10
Thank You!
11
