Zhankun Mai
Qing Lu
Zhilong Yang
Qian Wang
Jingtang Chen
Yuanyuan Chen
Yiqun Hu
1


Problem Statement



Concerns about environment have become significant public issue
Positive change within consumers’ behavior towards environment
Green products become popular
2


Purpose and Objective


To find out the reason why consumers buy green products
Whether it helps the environment or not

Organization of the study



Examples of green products
The benefits of green products
Drawbacks of green products
3


Definition : Green products are products that recycle and do not cause harm to people or the environment

Example:
Cars: Green cars are energy-efficient; they create limited air pollution and greenhouse gases

Food: Green food isn't necessarily peas and string beans, although both of these things can be green
4



More popular

Low environmental impacts
Lock-in & diffusion

Returns of scale

Barrier for introduction

High switching cost

Policy

Tax cut & subsidy


Main trend – green trend

Influence product design

Green materials


Manufacture
Disposal


Human being’s health condition

Benefits from better water bodies, air quality, building material, animals, and plants

Sustainable environmental development

Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources.
7


Green Marketing

Definition: marketing products and services based on environmental factors or awareness

Example: Tata Motors Ltd. has developed their showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers.
8


More time and money consuming

Example of Greenworks Cabinetry

Lack of support

Example of South Florida green development expert

Exaggerations or outright lies

So-called green household cleaners are sometimes more toxic
9


Using green products can help consumer with their foods, households, and outdoor environment

Buying green products becomes a trend

Government encourages companies to sell green products

Green products have drawbacks

High cost
10

11