URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities
Delivering food in a more sustainable,
less carbon intensive way
Joy Carey, Sustainable Food System Planning
Bristol, UK
joy@joycarey.co.uk
www.localfood.org.uk
http://localfoodfilm.org.uk/
An URBACT II Thematic Network - Sustainable Food in Urban Communities
“Delivering”: ways to distribute, share & procure
local food in the city
Collective marketing – local brand, eco-labeling
Local and regional supply – markets, wholesale, internet
Retail & local food products – supermarkets, farm shops
Tools to strengthen the local economy – currencies, vouchers
Community led trade – university market, buying groups
CO2 & resource efficiency – food waste, eco-delivery, logistics
& transport connections
Collective marketing by
labeling clear criteria
Tools for informing &
engaging the public
in collective action –
labels, brands
Local
currency
Using mainstream
logistics &
internet platform
Ver24/7
Farm shops
Business models to
increase visibility & supply
of local & regional food:
various scales, audiences
& impacts
Community
bulk buying
groups
Farmers markets
Low
energy
transport
& waste
recycling
Linking local
producers to
supermarkets
Community-led trade
VoedselKollektief Koppelpoort, Amersfoort, NL
VoedselKollektief Koppelpoort food collective has around 120 members.
Members order vegetables and fruits every Tuesday. The collective buys
from local farmers. Members pick up their order every Thursday. All
members help by doing some tasks.
Farm shops
Landwinkel network, NL
Landwinkel works as a co-operative and is a national organization
supporting farmers in opening shops at the farm gate. Each outlet offers
not only its own products but all the products from the local network.
Landwinkel also provides commercial and merchandizing support (i.e.
brand, packaging, shop design, information and advertisement material).
Traditional markets
Ourense and Canedo Central Market refurbishment, Galicia,
Spain; providing outlets for renewed peri-urban farming
The city council is focused on the rehabilitation of the two traditional
markets in order to make integrated projects and promote local
vegetables and food production. The new markets will include
facilities as complementary supermarket, parking and new bases for
developing social life as bars, restaurants, meeting points. Currently,
consumers can have free public transport access if coming to shop
at the local markets.
Traian food market, Vaslui, Romania
The Traian market is a modern building divided in 4 sectors: fruits
and vegetables; cheese and dairy; meat; fish. a special place is
reserved by the municipality for the local 'producers' and avoid the
stalls being all taken over by 'sellers' of less quality products coming
from all the country. A food quality control laboratory is also installed
in the market and seems to play an important role in the trust of the
people.
For discussion:
• How to organise logistics to reduce negative
environmental impact?
• What new forms of sustainable food retail can
strengthen links between consumers and
producers?
• What roles can recognition schemes/labeling
play to foster shifts towards sustainable food?
URBAN FOOD STRATEGY MIX
Sustainable Food Workshop for European Cities
THANK YOU…
Joy Carey, Sustainable Food System Planning
Bristol, UK
joy@joycarey.co.uk
www.localfood.org.uk
http://localfoodfilm.org.uk/
An URBACT II Thematic Network - Sustainable Food in Urban Communities