BABIES NEED MOM-MADE
NOT MAN-MADE!
A presentation by
Breastfeeding Promotion Network of India (2012)
What do you see ?
The Earth - Our Mother - is in crisis!
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It is a crisis caused by man-made activities that deplete natural
resources, and degrade and pollute the environment with increasing
waste and garbage, power stations and danger from nuclear reactors.
Over 20 years of evidence has shown how infant formula production,
packaging and use are adding to this crisis!'
We have a solution to it !

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We have a healthy, viable, non-polluting, non-resource intensive, and
natural alternative in breastfeeding.
Breastfeeding is a valuable natural world resource .
BUT…
That is under threat from formula companies. We need to protect,
promote and support breastfeeding in every country!
What is affecting breastfeeding ?

The constant battle between the Natural and
Synthetic choices of infant and young child
feeding practices by us .
MAN MADE
vs
MOM MADE
What is Man Made ?
Man made is quite a familiar term usually referred to as
artificial, industrial or synthetic antonym to which is ‘’Natural’’.
What is Mom Made ?

By ‘’Mom Made’’ we meant natural source of nourishment like
Breast Milk . Nourishment from our every own mother earth like
animal milk , fruits , vegetables , cereals , pulses, poultry and
diary products and home cooked meals.
How Does this affect our infants and children
Man Made Vs Mom Made
Man Made /Artificial Food

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Increases the risk of
pneumonia
Increases the risk of
newborn infection
Increases the risk of
diarrhea
Expensive on pocket
Triggers childhood
obesity
Mom Made /Natural Food





Lowers the risk of
pneumonia
Lowers the risk of
newborn infection
Lowers the risk of
diarrhea
Cost effective
Prevent Childhood
obesity
But What are we feeding them nowadays out
aggressive media influences ?
.
Infant
Formula in
feeding
bottles
Aerated
Drinks
-
Burgers
Fries
And the generation is shaping up like this …
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\
Some Facts :
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

The World Health Organization recognizes childhood obesity as one
of the most serious public health challenges of the21st century.
The problem is global. According to WHO, childhood obesity is
steadily making a stronghold in developing and least developed
countries, particularly in the urban settings.
Globally, in 2010 the number of overweight children under the age
of five was estimated to be over 42million. Close to 35 million of
these lived in developing countries.
Reference: http://www.bpni.org/Article/Does-Formula-Feeding-contribute-to-childhood-obesity_.pdf
Social and psychological implications

Childhood obesity can cause social, psychological and health
problems, and is linked to obesity later in life and poor health
outcomes as an adult.
What can we do ?
Say No to Man Made Stuff
Say Yes to Mom Made Stuff
Key Points :

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Breastfeeding plays a key role not only in infancy but also in shaping the future
of the child.
Exposure to infant formula during this vital period may in fact increase chances
of obesity later in childhood.
Infants fed with formula milk, as against breast milk, have shown higher IGF-I
levels.
Most infant formulas have a slightly higher energy density and higher protein
content than human milk.
A high protein intake in infancy, has been found to enhance the secretion of
insulin and IGF-I with a consequent stimulation of cell proliferation, which
promotes an accelerated growth and an increased adipose tissue.
Inappropriate feeding practices, contributes to both under nutrition as well as
over nutrition.
For a healthy future…Babies Need Mom Made Not Man Made !