NEW ITEM SUBMISSION SLIDE (PPT) PROCESS
PLEASE DELETE THIS PAGE UPON SUBMISSION
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Slide presentation (ppt) is limited to one page for multiple like items or line, I.E. line of products in various scents or sizes or categories
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Furnish information regarding attributes, channel, promotional and support strategies on the template.
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Rename (Your Company Name Round ??) FY13 Global Whole Body New Item Submission Slide, email to wholebody.newitems@wholefoods.com along
with the excel submission form.
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Only new to market products that align with the Whole Body Category Review Schedule are applicable for consideration, products currently out in the
market should be presented directly to the Regional Buyers.
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All products will comply with Global Free Fill Policy and WFM Quality Standards posted on site below.
http://www.wholefoodsmarket.com/vendor/
User Name : vendor
Password : wholefoods
ORGANIC CASTILE SOAPS
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LAVENDER
ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM
HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL,
ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC LAVANDULA
ANGUSTIFOLIA (LAVENDER) OIL, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE
BARBADENSIS (ALOE) LEAF JUICE.
•USED TO TURN OILS INTO REAL SOAP.
PEPPERMINT
ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM
HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL,
ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC CYAMOPSIS
TETRAGONOLOBA (GUAR) GUM, ORGANIC MENTHA PIPERITA (PEPPERMINT) OIL, ORGANIC ALOE BARBADENSIS
(ALOE) LEAF JUICE.
* USED TO TURN OILS INTO REAL SOAP.
ALMOND
ORGANIC PYRUS MALUS (APPLE) JUICE, SAPONIFIED OILS (ORGANIC COCOS NUCIFERA [COCONUT] OIL, POTASSIUM
HYDROXIDE*, ORGANIC HELIANTHUS ANNUUS [SUNFLOWER] SEED OIL, ORGANIC SESAMUM INDICUM [SESAME] OIL,
ORGANIC SIMMONDSIA CHINENSIS [JOJOBA] SEED OIL), AQUA (PURIFIED WATER), ORGANIC PRUNUS AMYGDALUS
(SWEET ALMOND) EXTRACT, ORGANIC CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, ORGANIC ALOE BARBADENSIS
(ALOE) LEAF JUICE.
* USED TO TURN OILS INTO REAL SOAP.
Organic Castile Soap
WFM Cost (Delivered) per unit $1.99
MSRP per unit $5.99
67%
16oz
Almond
Lavender
Peppermint
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Adults and Kids Everyday Gentle Cleansing. Great for skin, hair, hands & feet, shaving, bath,
fabric, camping, pets, cars, Household and kitchen.
Rich, gentle lather cleans and freshens. Moisturizes without leaving a residue
Scented only with pure essential oils and extracts
Made entirely without synthetic preservatives, petrochemicals, parabens or phthalates
Biodegradable, Vegan, No Animal Testing
Bottle is 50% Post consumer recycled plastic
Premium Body Care
Whole Foods Market USDA Organic Castile Soaps are crafted in the USA from over 95%
organic ingredients
Exclusive to Whole Foods Market for One Year
Natural Channel only after exclusivity
First to market on all lines extension : 1 year Exclusive on new scents
120 Day Demo Plan upon introduction to ensure the majority of stores in each region receive
active demo support, quarterly active and passive demos thereafter.
Promotional Support participating nationally up to 4 times per year, with discount to acquire
off-shelf
Whole Planet Foundation Scanback for 30 days upon introduction 50¢ per unit
Whole Planet Foundation Ten Thousand Dollar Fund participation. Participation in the fund at
$1000 per month for 10 months.
Social Media Marketing Support Facebook, Twitter, and other online and social media
platforms including working with WFM Media and Marketing Teams.
In Store Launch 2014
Working on bi-lingual packaging
Samples sent to all Regional and Global – labels sent to Quality Standards
Distributed by UNFI
WFM Cost (Delivered) per unit $2.99
MSRP per unit $9.99
70%
32oz
Almond
Lavender
Peppermint
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YOUR COMPANY LOGO
PRODUCT NAME OR LINE DESCRIPTION
WHOLE BODY PPT TEMPLATE
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Marketing Attribute(s)
Key Selling Point(s)
Product Attributes
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Premium Body Care compliant?
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Organic? Organic Ingredients?
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Whole Trade Guarantee?
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Vegan, Vegetarian?
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Gluten-Free?
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NON-GMO?
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Other
Channel Strategy
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WFM Exclusive? (If so, for how long?)
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Natural Channel only?
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Mass Market?
Demo, Training & In Store Merchandising Strategy
Promotion Strategy
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In Store Launch Date– Month/2013 (enter the actual date the product will land in stores {this must
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PRODUCT(S) PHOTO
align with the date on the Category Review Schedule})
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Supplement/Drug Facts Panel & Other
Ingredients for Vitamins
Ingredient list for Body Care
Will this be available to our Canadian stores with bi-lingual packaging?
Samples sent Global and Regional ? Yes/No
Samples and pdf of full label sent to QS?
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Product Name
WFM COST (Delivered) per unit $ X.XX
MSRP per unit $ X.XX
UPC – XXXXXXXXXXX
GM%
Size (tabs/caps/oz/grm etc)
Distribution? UNFI? Direct? Other?