Design the future
- we can!
Nenad Djurdjevic
Ball Packaging Europe
FEST A CROPAK , Rovinj May 7th
Ball Corporation 2009
Metal Beverage
Packaging
Steel Food &
Aerosol Packaging
Plastic Beverage &
Food Packaging
Aerospace &
Technologies
Sales of
$4.6 billion
Sales of
$1.4 billion
Sales of
$635 million
Sales of
$689 million
 61 production sites worldwide
 15,500 employees
 $7.4 billion in sales
2 – © Ball
Ball Strategy & Culture
Strategy
Our strategy is to grow our worldwide beverage can business and
aerospace business, to improve the performance of the food and
household products packaging division and plastic packaging division
and to utilize free cash flow and earnings growth to increase
shareholder value.
Five Keys to Success
 Close to Customers
 Creativity &
Imagination
 Behave like Owners
 Attention to Detail
 Build on Strengths
3 – © Ball
Core Values
 Integrity
 Respect
 Motivation
 Flexibility
 Innovation
 Teamwork
Ball Locations
CANADA
EUROPE
USA
CHINA
BRAZIL
ARGENTINA
Metal Beverage Packaging Facilities
Metal Food & Household Packaging Facilities
Plastic Packaging Facilities
Research Facilities
Joint Ventures
4 – © Ball
Ball Packaging Europe (BPE)
Profile
 One of the leading beverage can makers
in Europe
 12 plants in 6 countries
 Headquarters in Ratingen, Germany
 2.400 employees
 Turnover over 1,2bn Euro in 2009
Critical Success Factors
 Customer Focus
 Market & Business Development
 Sustainability
 Best Cost - Best Value
 People Focus
5 – © Ball
Locations in Europe
Can making plant
End making plant
Technical center
Headquarters
6 – © Ball
European Beverage Can Market I
 Total of 54 billion cans in 2009
Crown
17,9%
Rexam
43%
28,2%
Others
0,6%
Ball Packaging Europe
10,3%
Can-Pack
Ball Strong No. 2, No. 1 in Beer
Source: 2009 BCME and Internal Estimates
7 – © Ball
Investments for a Strategic Product
Technology
 Research &
Development
 Material reduction
 Production process
 Up-speeding
Marketing
 Promotion tools
 Communication
 Sales support
 Cooperation
8 – © Ball
Customer Technical
Service (CTS)
 Quick test
 Filling line efficiency
 Test packs
 Can School
Sustainability
 Reducing weight
 Increasing recycling
 Life Cycle
Assessments (LCA)
The Can: A stylish star in the age of 75!
 1935 – the beverage can is born on
January 24, 1935 in Richmond, Virginia
(USA)
 1936 – can entered European market (Wales)
 1951 – market launch in Germany by
Schmalbach-Lubeca
 1963 – cans can be opened without additional
aid – market launch of Lift-Tabs
 1971 – first two piece beverage cans
 1971 – new type of necking process saves a
huge amount of material
 1981 – first 0.5l beer can
 1989 – first „stay-on-tab“ end
 1990 – the decade of printing technology
 2008 – the world’s first resealable can was
launched by Ball
 2010 – continuing revolution makes the can
more and more sustainable and
convenient
9 – © Ball
Innovation Highlights
Digital Printing
 Brilliant and individual.
 Each can with an own design – photo-printing
quality – Premium at its best.
Pure Brand End
 Design completed!
 A foil which it is possible to print up to 10
colours covers the can end completely.
Brand image at its best.
10 – © Ball
Innovation Highlights
High Definition Printing:
 Fascinating Clarity.
 High resolution – brilliant in outstanding details.
 Monochrome Highlights for creative designs.
Waterless Printing:
 Brilliant, individual, accurate, in the end it gives the
can a more elegant appearance.
 Design details appear much more incisive due to
offset printing process that requires neither nor
water or moisture in contrast to conventional
printing processes.
11 – © Ball
Innovation Highlights
Embossed Cans
 A tactile experience which makes customers’
brands more impressive.
Tactile Coating
 This can has grip and opens new design
dimensions.
12 – © Ball
Innovation Highlights
Thermochromic ink
 Was the beer chilled to optimal drinking
temperature?
 Thermochromic printing on premium brand
cans visibly indicates the temperature change.
Fluorescent inks
 The can which glows in the dark when UV light
shines on the steel can, gives the can design
that exceptional touch.
13 – © Ball
Innovation Highlights
Ball Resealable End
 The first resealable can worldwide
 Open and close and open and close…
 Completely gas tight
 Completely liquid tight
 Completely recyclable
Coded Tabs
 Promotion tool: Laser edge printing
 Symbols, figures, logos or lettering can be
printed under the tab
14 – © Ball
Innovation Highlights
Widget Technology
 For beer, dairy and ready-to-drink segments.
 As soon as the can is opened, a lively fizz
demonstrates the effect of the widget. The foam
is produced by releasing nitrogen. When the drink
is poured out, a lasting, soft foam crown forms.
Fresh Can
 When the can is opened, a floating capsule opens,
releasing vitamins and minerals – the ingredients
are freshly mixed.
15 – © Ball
Innovation Highlights
Matte Finish
 A tactile experience – feels like velvet.
For premium brands and everything special.
High Brite Steel Cans
 Good reflection for better appearance.
 A prime coating with a high concentration of
reflecting pigments gives the beverage steel
can greater brightness and brilliance.
16 – © Ball
Innovation Highlights
The Sleek Can
 The beauty in the 330ml and 250 ml
segment.
 The perfect size for light products,
juices, alcoholic mix beverages;
everything special.
Twin Can
 Passion connects.
 Mix it, drink it ….and enjoy!
 The Twin Can connects two cans.
This results in creative design options
for an eye-catching overall impression.
17 – © Ball
Innovation Highlights
Aseptic Beverage Can
 Milk, coffee, yoghurt and wellness drinks from
the can. Exceptional products in a young and
growing market. We have the expertise.
Sterilisation and aseptic filling in our slim-line can.
CDL+ End
 Less is more.
 Excellent attributes of a can end – but
less material is required.
18 – © Ball
Sustainability @ Ball
Our Sustainability Priorities
 Packaging
 Energy
 Water & Waste
 Safety
 Talent Management
Ball is a Member of the
FTSE4Good Index Series
Our Sustainability Reporting
 First Sustainability Report awarded
Best First-Time Reporter in the 2009
Ceres-ACCA North American
Sustainability Awards
 Second Sustainability Report to be
published in May 2010 (details on our
strategy, performance, case studies)
Available on
www.ball-europe.com
19 – © Ball
Beverage Cans & Sustainability
 The can is the most recycled drinks pack in the
world
 Every can is 100% recyclable and can be
recycled infinitely with no loss of quality
 Each can recycled substantially reduces the
environmental footprint of the next can
 The beverage can could be back on shelf within
60 days
 Every can collected will be recycled through the
proven recycling infrastructure, which is
environmentally effective and economically
efficient
 The beverage can is a highly efficient & economic
package to produce, fill and distribute
 The can is a lightweight, convenient and
unbreakable pack that protects the product
perfectly
20 – © Ball
Environmental Footprint
There are two key parameters influencing the environmental footprint
of beverage cans:
 Recycling rate
The higher the recycling rate,
the smaller the environmental
footprint
21 – © Ball
 Can Weight
The lower the weight of cans,
the smaller the environmental
footprint
Sustainability in Our Facilities
 Through continuous improvement and best practice sharing,
Ball Packaging Europe successfully increased energy efficiency and
reduced the carbon dioxide (CO2) emissions
22 – © Ball
Improving Collection and Awareness
 Recal Foundation (1995, Poland)
Inform and educate children and youth on
the advantages of recycling (environmental
awareness), collection campaigns
 recan Fund (2005, Serbia)
Established through partnerships numerous
activities in Serbia and is recognized as an
important non-profit organization for
environmental education
 recan Recycling Organization (2004, CEE)
Collection of Used Beverage Cans and return
to the production process in the form of
valuable feedstock
23 – © Ball
Kids’ theatre “Čarapa” performance
organized by recan Fund
24 – © Ball
Social responsibility campaign on BBF



BBF has given
special attention
to the cans not
only on the
visuals,
communication,
activities before
and on the the
festival but also
through social
responsibility
campaign of the
festival which is
specially
dedicated to the
recycling of the
cans.
With a clear
message that
recycling of the
cans helps saving
the nature.
Sustanability
message follows
all the activities of
the BBF
Europe loves the beverage can!
26 – © Ball
Thank you for your
Attention.