2014 Fall Review
April, 2014
FLOOR CARE APPLIANCES – Consumer Panel
Total U.S. Floor Care annual sales $4.5B, +4%
Estimated Total U.S. Market Category Trends – 12 Months Ending 12/31/13
FC Category
Upright Vacuum
Deep Cleaner
Stick Vacuum
Bare Floor Cleaner
Canister Vacuum
Hand Vacuum
Robotic Vacuum
Workshop Vacuum
Manual Sweepers
Total U.S. FC Sales
$ Sales
$2570.6M
$485.8M
$337.3M
$355.1M
$213.6M
$192.4M
$190.2M
$138.8M
$16.1M
$4499.9M
% ∆ VYA
+3.6%
+0.9%
+9.8%
+17.3%
(14.0%)
+7.5%
+6.4%
+4.7%
+39.8%
+4.1%
$ Share
57.1 pts
10.8 pts
7.5 pts
7.9 pts
4.7 pts
4.3 pts
4.2 pts
3.1 pts
0.4 pts
$ ∆ VYA
(0.3) pts
(0.3) pts
+0.4 pts
+0.9 pts
(1.0) pts
+0.1 pts
+0.1 pts
+0.0 pts
+0.1 pts
Units Sales
18.2M
3.5M
4.8M
4.1M
1.3M
4.4M
1.0M
2.8M
0.6M
40.6M
% ∆ VYA
+7.5%
+4.1%
(2.9%)
+13.5%
(10.6%)
+15.9%
+23.8%
(0.4%)
+17.5%
+6.5%
Unit Share
44.8 pts
8.6 pts
11.7 pts
10.0 pts
3.2 pts
10.9 pts
2.5 pts
6.9 pts
1.4 pts
Source: NPD Consumer Panel Data - 12 Months Ending 12/31/13
*BISSELL Confidential. All decisions regarding pricing, shelving, distribution and merchandising are at the sole discretion of the retailer.
U ∆ VYA
0.4 pts
(0.2) pts
(1.1) pts
0.6 pts
(0.6) pts
0.9 pts
0.3 pts
(0.5) pts
0.1 pts
2
Trends Across the Categories
Convenience
Design
Performance
Barefloor
Pet
3
Design Aesthetics as a Point of
difference
Refined attention to detail to highlight key benefits
4
Cleanview® Refresh Launch Fall 2014
For A Deep Clean in Every Pass
The new lightweight CleanView has
powerful suction and innovative brush
design that cleans on the initial pass.
Colors are not final and
subject to change.
1. New Positioning and Claims
 New Claims with Unique Brush roll
2. Updated Design Elements
 Re-designed Foot to Highlight
Agitation
 Re-designed Tank area for more
powerful look and more ease of use
3. New Vibrant Colors
24 5
NEW
Fall,
2014
Triple Action™ Brush Roll
“Loosens, Lifts & Removes”
Multiple bristles
and rows for a deep clean on multiple surfaces
Long, soft silk-like
bristles remove fine
debris from hard
surfaces and reach deep
into carpet to remove
embedded dirt and hair
2 rows of short,
stiff bristles,
loosen and lift
embedded dirt and
hair from carpets
6
PowerGlide® Pet
Lightweight design with Superior Performance
Consumer Benefit:
• No Loss of Suction
• 9x Multi Cyclonic
• Suction Channel Technology™ for
increased suction and better
cleaning
• DirtLifter PowerBrush for a deep down
clean
• Lightweight and easy to carry
• Swivel Steering for easy maneuvering
• On/Off brush for scatter free hard
floor cleaning
Additional Features:
• Up to 8ft reach
• 27ft power cord
• Multi-level filtration
Tools:
• Turbo Eraser® Tool
• Crevice Tool
• Telescopic Extension Wand
• Extra febreze® filter
Availab
le:
August,
2014
Model #
1305
GTIN
0 11120 20866 5
Weight
15 lb.
Warranty
5 years
MSRP
$149.99
2014 Promotion Plan
 November ‘14 @ $129
 December ‘14 @ $129
7
PowerGlide LiftOff

Consumer Research:
 Validation Cleaner: This consumer is highly engaged in the category and
wants a clean that allows her home to feel welcoming. While she prefers
trusted and quality brands, she is willing to try new products.

She wants:





A lightweight vacuum
Doesn’t want to sacrifice power
But also wants portable cleaning that’s easy to use
Help with cleaning more than just floors – biggest pain point is stairs
Key Features:











Model #
2763
No Loss of Suction and Sealed System
GTIN
0 11120 16528 9
1-step removable pod for port.cleaning
Weight
15 lb.
Adjustable handle for easy use & storage
Warranty
2 years
Lightweight: 16lbs
MSRP
$179.99
Swivel Steering for Maneuverability
Long stretch hose
2014 Promotion Plan
12” inch foot for stability
 September “14 @ $149
Large capacity dirt cup
 October ‘14
@ $149
27 ft cord
 November ‘14 @ $149
Pet TurboEraser® Tool
 December ‘14 @ $149
Crevice Tool
8
C4 Cyclonic®
1-Click Tools
Consumer Benefit:
Available:
September 2014
• Great suction power
• Multi-Cyclonic – No loss of suction
• Multi surface floor tool
• Unique 1 click system
• Bottom empty dirt bin for mess free
cleaning
• Extended Reach for skirting boards
and curtains
Additional Features:
• 10.5ft reach
• 23ft power cord
• HEPA filtration
Tools:
• Integrated Soft Dusting Brush
• Integrated Firm Dusting Brush
• Integrated Upholstery Tool
• Crevice Tool
• Turbo Brush
• Hard Floor Dusting Tool
Model #
TBD
Name
C4 Cyclonic
Weight
14 lbs.
Warranty
5 years limited
Retail
$279.99
42
Hard Floor Expert Deluxe
Portable Size & Powerful Suction
Consumer Benefit:
• Finger tip control allows you to power the
vacuum and control the suction to safely clean
delicate surfaces like drapes and upholstery
• Swivel steering to easily maneuver under and
around furniture
• Soft-grip handle so you can clean with comfort
• Slim design for easy storage
• Bottom empty tank for easy emptying
Additional Features:
• 8.6 ft reach
• 20 ft power cord (cord rewind
Tools:
• Air-Driven Hard Floor Dusting Tool designed
with soft bristles safely clean pet hair, crumbs
and fine debris from hard surfaces- 98% pick
up!
• Carpet Tool
• Telescopic Extension Wand
• Crevice Tool
Model #
1161
Retail
$149.99
Weight
8 lbs.
Warranty
2 years
10
Zing® Bagless Canister
Cleaning on the go!
Portable size makes for quick cleaning on carpets
and hard floors. With premium features like a cord
rewind and manual suction control this vacuum is a
great addition to any home.
Consumer Benefits:
• Bagless canister for easy emptying and no bags to buy
– ever!
• Works well on carpet and hard surfaces
• Small and compact for easy cleaning on the go
• Air flow regulator for those cleaning surfaces where
less power is needed, such as drapes
• No more messy cord- cord rewind
Additional Features:
• Three-Stage Filtration
• Straight Suction Floor Tool
• Auto Cord Rewind – 15' cord
• Combination Crevice Tool/Dusting Brush
Other Specifications:
Tank Capacity: 2 L
Weight: 8 lbs
Cord Length: 15 ft (cord rewind)
Model:
6489
Warranty:
1-Year Ltd.
Retail Price:
$49.99
Availability:
Now
4.0 stars out of 5.0 on amazon.com – October
24, 2013 with 523
reviews
Confidential
11
AeroSwift® Compact
“Clean More Spaces and Places with over 30ft cleaning reach”
Model #
1009
Consumer Benefit:
GTIN
0 11120 16955 3
• Cleaning Reach over 30ft with unique
reach tools
• Cyclonic Technology extends performance
• Compact and lightweight for easy and
flexible cleaning
Weight
12 lb.
Warranty
2 years
MSRP
$69.99
Additional Features:
• Quick release handle to easily transition
from cleaning floors to stairs, complete with
10ft reach with stretch hose
• 30ft power cord
Tools:
• TurboBrush® Tool
• Crevice Tool
• Telescopic Extension Wand
• Febreze® filter
12
Re- Introducing PowerGlide LiftOff
•
Consumer Research:
–
•
She wants:
–
–
–
–
•
Validation Cleaner: This consumer is highly engaged in the category and
wants a clean that allows her home to feel welcoming. While she prefers
trusted and quality brands, she is willing to try new products.
A lightweight vacuum
Doesn’t want to sacrifice power
But also wants portable cleaning that’s easy to use
Help with cleaning more than just floors – biggest pain point is stairs
Key Features:
–
–
–
–
–
–
–
–
–
–
–
No Loss of Suction and Sealed System
One-step removable pod for portable cleaning
Long Stretch Hose
Lightweight: 16lbs
Swivel Steering for Maneuverability
Adjustable handle for easy use and storage
12” inch foot for stability
Available:
Now
Large capacity dirt cup
Suggested Retail: $179.99
27ft cord
Color: Silver B123/Purple Passion
Model Number: 2763
Pet TurboEraser® Tool
UPC/GTIN: 0 11120 16528 9
Crevice Tool
BRING FRESHNESS TO MOST MAJOR BRANDS
AVAILABLE FOR BISSELL®, DIRT DEVIL®, EUREKA®,
AND HOOVER®
VACUUM BAGS
Premium allergen
filtration bags
effectively trap household
fibers, grass and ragweed
pollens,
dust-mite debris, and pet
dander.
VACUUM FILTERS
High-efficiency filter
media reduces common
household allergens like
tree, grass, and ragweed
pollens.
14
Introducing…
Symphony
TM
A Cleaning Revolution
15
SYMPHONY
VACUUM AND STEAM MOP
Vacuum and steam at the Same Time!
Key Consumer Benefits
 Cut cleaning time in half by vacuuming and steaming at the
same time
 Powerful cyclonic action vacuum for dry debris pick up
 Steam eliminates 99.9% of germs and bacteria and tackles
tough, sticky messes
Innovative Features
Offer Details:
MSRP: $199.99
Invoice: $140
Retail Margin: 30%
Product Info:
2Y Limited Warranty
Model: 11326
GTIN: TBD
Available: 1-Aug ‘14
 Easy touch digital controls with the option to only vacuum, only
steam (on a low or high setting) or vacuum and steam at the
same time- no compromise!
 Dry tank technology keeps the dry debris in the dirt cup dry
 Removable mop pad tray makes it easy to:


Vacuum area rugs or low pile carpet
Easily remove the washable, reusable mop pad
 Handle with 5 settings for height adjustment and for easy
storage
 Edge bristles to sweep debris away from edges
 Easy fill water tank
Comes with 4 mop pads:
 http://www.bissellclean.com/
16
What She’s Saying About
Symphony:
4.8 Stars on bissell.com
50 Reviews
“Best hard floor cleaner I’ve ever used”
“Bissell's Symphony is the best cleaning product I've used to date. I've been using my
Symphony for two months and since its arrival in my home, there are four other
products that can no longer be found.. A broom, a dustpan, a mop and floor cleaner
chemicals. Good riddance! “
bissell.com 1/27/14
“As my daughter says, it is "AWESOME"! We let our daughter use it and she said that
her floors are the cleanest they have been in 6 years. Since she works full time, and
has a 2 year old, time is precious. Our son-in-law even asked her what she had done
to the floor. My wife had quit using a different brand of steam cleaner because all it
was doing was steaming the dirt to the floors. Now, everything is clean, even the
wood floor. Our daughter is saving her money to buy one herself.”
bissell.com 2/18/2014
17
POWERFRESH
Improves 3 things for the category and BISSELL steam

Updated Design
 More modern, sleek, lightweight

Cleans Dried on Sticky Messes
 Easy Scrubber Feature

Scent Release
 Spring Breeze Fragrance Discs
Product information:
•
Weight:
6 lbs
•
SKU:
1940
•
Color:
White & Fablue-S
•
Pads:
2 packed in
•
Scent Discs: 2 packed in
•
Warranty: 2 Year
•
MSRP:
$89.99
•
Available: NOW
Additional Features
 Digital Steam Control (low, medium, high)
 Removable Water Tank for easy fill
 Improved Pad Design for Exceptional Edge & Corner Cleaning
 23’ Power Cord
 Microban Mop Pads
•
Pet positioned unit coming in fall
–
Different color and scent discs
Fragrance Discs
Easy Scrubber
18
The “Power” in PowerFresh
4.8 Stars across all dotcoms
1400 Reviews
 PowerFresh sales have steadily increased over the past 6 months
 Growth is primarily attributed to two factors:
#1 Steam advertising started in June
#2 Strong reviews: 4.8 stars
Meijer POS
19
STEAM SHOT
Consumer Benefits:
 Steam on Demand trigger
 Powerful, high pressure steam cuts
through any mess attacking invisible
germs and bacteria
 Versatile & Easy to Use
 Long Power Cord
 Lightweight and Portable
 Earth Friendly, 100% Chemical-free
Product information:
• Weight: 3 lbs
• GTIN: 0 11120 00768 8
• Color: Pearl Wasabi
• 1 Year Warranty
• SKU: 39N71
• MSRP: $39.99
Tools Included:








Extension Hose
Window Squeegee
Fabric Steamer Tool & Cloth
Grout Brush
Flat Scraping Tool
3 Detail Brushes
Angle Concentrator
Measuring Cup
20
FEATHERWEIGHT
Consumer Benefits:
 Versatile 3-in-1 stick vacuum for quick cleaning
throughout your home
 Multipurpose: clean your bare floors, carpet,
upholstery, draperies, and more
 Lightweight: grab it and go for easy pick-ups of
everyday messes
 Warranty: 1 yr
 MAP: $19.99
 BTS Promo: $17.99
Additional Features
 Ergonomically Designed Handle
 Easy-Release Dirt Cup Latch
 Removable Crevice Tool
 9.5 Inch Foot
 16 Foot Power Cord
 Weight: 3 lbs.
Product information:
Weight: 5 lbs.
GTIN: 0 11120 01524 5
Color: Blue
Warranty: 1 year
SKU: 3106L
MSRP: $24.99
21
LIFT-OFF® FLOORS & MORE
Consumer Benefits:
 Cordless, 2 in 1 stick vacuum for cleaning
hard floor and area rugs
 2 way folding handle - folds to easily reach
under furniture and for convenient storage
 Pet Hair nozzle on hand vac and felt strip on
foot aid in pet hair clean up
 Lightweight and compact design
Product information:
Weight: 7 lbs.
GTIN: 0 11120 05298 5
Color: Refined Bronze
Warranty: 1 year
SKU: 53Y81
MSRP: $69.99
Additional Features:
 - Cyclonic Action
 - On/off switch for Powerbrush
 - 10.8V NiMh battery
 - Run time 12-13 minutes
 - Hand Vac includes integrated crevice tool
22
Category Growth & Opportunity
The Future is Cordless
 Category growth primarily driven by cordless stick
vacs while corded sticks are growing at slower rate.
Stick Vacuum POS Dollars
$140M
Cordless Stick
3yr CAGR = 21%
$120M
$100M
$80M
Corded Stick
3yr CAGR = 6%
$60M
$40M
$20M
$0M
12 Month (Jan'11 - Dec'11)
12 Month (Jan'12 - Dec'12)
12 Month (Jan'13 - Dec'13)
23
*Source: NPD POS Data
24
4 Platforms in the Stick Vac Series
ENHANCED RUN TIME, EXTRA TOOLS/BRUSHES & DESIGN ELEMENTS
Platform
"Base"
"Plus“
"Premium“
"Premium+"
BOLT™
$89.99
Essential
Molded
12.0V NiMH
15min
X
none
X
X
X
X
-
BOLT™ PET XRT
$119.99
Advanced
Painted
14.4V NiMH
20min
X
X
X
none
X
X
X
X
X
BOLT™ ION
$179.99
Sophisticated
Painted
18.0V Li-Ion
30min
X
X
X
X
X
fingertip button
X
X
X
X
X
-
BOLT™ ION XRT
$229.99
Sophisticated
Painted
25.2V Li-Ion
40min
X
X
X
X
X
fingertip button
X
X
X
X
X
X
-25
Image (colors may vary by retailer)
Product Name
Price
Color & Design
Aesthetic
Place-holder
MSRP
VBL Design
Surface Finish
Battery Technology
Run Time
Power
Hi/Lo Suction Control
Charging Base
Edge Bristles
Edge & Corner Active EdgeREACH technology
Cleaning
LED Edge Lights
Edge Cleaning Activation
Maneuverability 180-degree Swivel
On/Off Brush Control
Brush Roll
Multi-Surface Brush
Pet Hair Brush
Crevice Tool w/ Dusting Brush
Accessory Tools High-Reach Extension Wand
for HV
6" Wide Tool
Pet Tool
NEW
BOLT™
The perfect tool to
clean
your house!
Key Consumer Benefits
 12.0v NiMH battery delivers up to 15 minutes run time
 2-Way Folding Handle and 180 degree swivel maximize
maneuverability
 Includes Crevice Tool w/ Dusting Brush
 Edge bristles to sweep debris away from edges and corners
 Quick-Charge in less than 8hrs (no Charging Base required)
Right to Win
 Clean anywhere versatility
 Elevated design, eye-catching color, and ergonomics
Offer Details:
MSRP: $89.99
Invoice: $63.00
Retail Margin: 30%
Product Info:
1Y Limited Warranty
Model: 1313 series
GTIN: TBD
Available: 1-Aug ‘14
15 MIN
CORDLESS
POWER
Strategy
 Optimize shelf presence w/ POP to highlight the innovation
 Optimize digital presence (bloggers, user reviews).
26
NEW
Bolt™
CORDLESS 2-IN-1 STICK VACUUM
Extended Run Time
– 24% more up to 15 minutes
(with brush roll on)
Quicker Recharge
– recharge from zero in only 8 hours
Elevated Design Aesthetic
Enhanced 2-Way Folding Handle Design
Charge Indicator Light (red/green)
Improved Separation System
Improved Maneuverability
– 180 degree swivel
– Lower Profile Foot
Crevice Tool w/ Dusting Brush
Lift-Off® Floors
& More
27
Bolt™
NEW
BOLT™ PET XRT
CORDLESS 2-IN-1 STICK VACUUM
clean
pet messes with ease!
Key Consumer Benefits
 14.4v NiMH battery delivers up to 20 minutes of run time
 Pet brush roll and nozzle make pet clean up fast & easy
 2-Way Folding Handle and 180 degree swivel maximize
clean anywhere maneuverability
 Edge bristles to sweep debris away from edges and corners
 Quick-Charge in less than 8hrs
Right to Win
 Spec’ed to win with innovative features and extended run
time
 Elevated design, eye-catching color, and ergonomics
Offer Details:
MSRP: $119.99
Invoice: $84.00
Retail Margin: 30%
Product Info:
1Y Limited Warranty
Model: 1315 series
GTIN: TBD
Available: 1-Aug ‘14
20 MIN
CORDLESS
POWER
Strategy
 Optimize shelf presence w/ POP to highlight the innovation
 Optimize digital presence (bloggers, user reviews)
28
Innovation & Pet Differentiation @ $119.99
29
Why choose Lithium Ion?
Suction Does Not Fade
Lighter/ More Compact
 i.e. A Nickel Metal Hydride battery that offers 1.2 volts
of energy has the same weight and size of a Lithium Ion
battery with an energy output of 3.7 volts
Long Storage Life
 NiMH batteries can lose 1-5% of their store powered
each day. Li-Ion batteries tend to retain their energy
even after months of storage.
Low Maintenance/No Battery “Memory”
30
NEW
BOLT™ ION
CORDLESS 2-IN-1 STICK VACUUM
YOUR ENTIRE HOME FROM TOP
TO BOTTOM & EDGE TO EDGE
Key Consumer Benefits
 EdgeREACH™ technology delivers superior edge cleaning on
demand.
 18.0V Li-Ion battery provides up to 30 minutes of run time.
 2-Way Folding Handle & 180 degree swivel to maximize
maneuverability
 Quick-Charge Docking Station – fully re-charge in less than 4
hours
 Accessory kit includes crevice tool w/dusting brush & 6”
wide tool
Offer Details:
MSRP: $179.99
Invoice: $126.00
Retail Margin: 30%
Product Info:
2yr Limited Warranty
Model: 1312 series
GTIN: TBD
Available: 1-Aug ‘14
Right to Win
 Spec’ed to win with superior performance, and
distinguished design with painted color and chrome trim.
 Addresses a critical consumer pain point (edges) w/
innovation
 #1 choice in qualitative shelf set
30 MIN
CORDLESS
POWER
Strategy
 Optimize shelf presence w/ POP to highlight the innovation
 Optimize digital presence (bloggers, user reviews)
31
NEW
BOLT™ ION XRTCORDLESS 2-IN-1 STICK VACUUM
clean
edge
YOUR ENTIRE HOME ON
Offer Details:
ONE CHARGE
MSRP: $229.99
Invoice: $161.00
Retail Margin: 30%
WITH EXCLUSIVE
REACH™
TECHNOLOGY
Key Consumer Benefits
 EdgeREACH™ technology delivers superior edge cleaning on demand
 25.2V Li-Ion battery provides up to 30 minutes of run time.
 2-Way Folding Handle & 180 degree swivel to maximize
maneuverability
 Quick-Charge Docking Station – fully re-charge in less than 4 hours
 Accessory kit includes crevice tool w/dusting brush & 6” wide tool
Right to Win
 Spec’d to win with superior performance, and distinguished design with
painted color and chrome trim.
 Addresses a critical consumer pain point (edges) w/ innovation
Strategy
 Optimize shelf presence w/ POP to highlight the innovation
 Optimize digital presence (bloggers, user reviews)
Product Info:
2yr Limited Warranty
Model: 1312 series
GTIN: TBD
Available: 1-Aug ‘14
40 MIN
CORDLESS
POWER
2x Run Time
vs. Dyson DC44
32
Technology and versatility at any price point!
Retail Price
Run Time
Battery Power, Type
2-in-1 stick & hand vac
Dynamic EdgeReach™ Cleaning
Edge Bristles
LED Lights
Separation System
Charging Base
Re-Charge Time
2-Way Folding Handle
Crevice Tool
Dusting Brush
6" Wide Tool
Brush Clean Feature
Free Standing Design
Hi/Low Motor Suction Control
Brush Roll On/Off
Rowenta
Hoover
BISSELL
BOLT™ ION
Electrolux
ErgoRapido®
Ion
BISSELL
BOLT™
ION XRT
DeltaForce
LiNX
$149.99
40min
18.0v, NiMH
no
no
no
no
Cyclonic
no
8hrs
no
no
no
no
no
yes
yes
yes
$149.99
15-20min
18.0v, Li-Ion
no
no
yes
no
Cyclonic
no
4hrs
no
no
no
no
no
yes
yes
yes
$179.99
30min
18.0v, Li-Ion
yes
yes
yes
edge lights
Cyclonic
yes
4hrs
yes
yes
yes
yes
no
yes
yes
yes
$199.99
30min
18.0v, Li-Ion
yes
no
no
headlights
Cyclonic
yes
4hrs
no
yes
yes
no
no
no
yes
no
$229.99
40min
25.2v, Li-Ion
yes
yes
yes
edge lights
Cyclonic
yes
4hrs
yes
yes
yes
yes
no
yes
yes
yes
Electrolux
UltraPower Studio
Dyson
DC35
Multi-Floor
Dyson
DC44
Animal
$349.99
up to 60min
25.2v, Li-Ion
no
no
no
headlights
Cyclonic
yes
4hrs
no
no
no
no
yes
yes
yes
no
$329.99
6-15min
22.2v, Li-Ion
yes
no
no
no
Multi-Cyclonic
yes
4hrs
no
yes
yes
no
no
no
yes
no
$399.99
8-20min
22.2v, Li-Ion
yes
no
no
no
Multi-Cyclonic
yes
4hrs
no
yes
yes
no
no
no
yes
no
33
BOLT ™ PET
CORDLESS HAND VAC
charge through
Key
Consumer
Benefits
PET
HAIR
Offer Details:
MSRP: $69.99
Invoice: $49.00
Retail Margin: 30%
Product Info:
 14.4v NiMH battery – up to 20 minutes power
 Accessory Kit includes: Rubberized Pet Nozzle
perfect for pet hair pick-up and Crevice Tool w/
Dusting Brush
 Recharge in less than 4 hours for little downtime
1Y Limited Warranty
Model: 1316 series
GTIN: TBD
Available: 1-Aug ‘14
Right to Win
 Pet hair and the need to constantly clean it is a
key pain point for consumers
 Elevated design, eye-catching color, and
ergonomics mean the Bolt Pet can be left out for
easy access
 30 min run time provides plenty of cleaning
power
Crevice Tool
+ Dusting
Brush
Specialized Pet
Hair Nozzle
34
BOLT ™ ION REACH
CORDLESS HAND VAC
Featuring the new
from TOP
to BOTTOM
Hi-Lo
REACH
Tool
Key Consumer Benefits
 18.0 volt lithium ion battery – runs up to 30 minutes
 Crevice Tool with Dusting Brush, 6” Wide Stair Tool, and
new Hi-Lo Reach Tool
 Recharge in less than 4 hours
Right to Win
Offer Details:
MSRP: $109.99
Invoice: $77.00
Retail Margin: 30%
Product Info:
2Y Limited Warranty
Model: 1318 series
GTIN: TBD
Available: 1-Aug ‘14
Accessory Tools stack to work in tandem or separately
 She uses a hand vac as a lightweight and convenient tool
for detailed work. Tools with a purpose help make the
job easier.
 She uses it frequently. Elevated design, eye-catching
color, and ergonomics make so much more sense than
utilitarian design.
35
BISSELL Lithium Ion Rechargeable Sweeper
Consumer Benefits
 120 minutes run time
 Fast Charger – 3 hour recharge
time
 7.4 volt lithium ion battery
 Suitable for carpet and hard floor
 Powered edge cleaning brush
 Low profile to reach under
furniture
 Small size & light weight, 3lbs
 Germ Guard - antibacterial silverion additive on all touch points.
Kills 99.9% of bacteria including
MRSA, Salmonella, Listeria and EColi.
Availabl
e:
August
1st,
2014
MSRP: $79.99
36
Bissell® Pet Hair Eraser jr. Sweeper
Cordless Rechargeable Sweeper – Easy Sweep Pet
Consumer Benefits:
•
Powerful soft rubber paddle
removes pet hair and debris
from bare floor and low pile
carpet.
•
One Touch Bottom Empty Dirt
Container keeps your hands
clean
Lightweight and swiveling
handle
•
•
Up to 45 Minutes of Cleaning
Time*
•
Quiet and easy to use. Great for
that “in-between cleaning”
Availabl
e:
August
1st,
2014
MSRP: $29.99
37
Updates to SpotClean
* August running change
Bolder color for
greater shelf impact
Changing name to
SpotClean PRO-Heat
Current
SpotClean 5207
NEW
SpotClean PROHeat 5207U
DeepClean Premier Updates
* April running change
Brighter color for
greater shelf impact
Changing to PRO-Heat
2X Premier name
Dynamic POP with
Heatwave callout
Current
Deep Clean Premier #47A2
Window allows for
easy view of
hose & tool
Black Metallic
Crown
represents
power
New
Proheat 2X Premier #47A23
$99.99 SpotClean ProHeat
Permanently remove spots and stains wherever you
find them – even the ones that have been around
awhile.
With a portable size and slim design, the BISSELL
SpotClean® uses water, formula and powerful suction
to clean carpets, rugs, stairs, upholstery, auto
interiors and more.
Special Features:
 3” Tough Stain Tool is perfect for spot-cleaning stairs,
upholstery and hard-to-reach places
 New & Improved! Deep Stain Tool removes embedded dirt
and stains from the bottom-up
 Heatwave Technology® maintains consistent water
temperature throughout the cleaning process Model:
 Slim design for easy storage
5207U
Name:
 Removable tanks for easy filling & emptying
Included Formula:
 Trial-Size Bottle Spot & Stain Formula (8-oz)
 Trial Size OxyGen Boost Formula (16-oz)
SpotClean
ProHeat
Retail Price:
$99.99
Transition Date:
August 2014
2014 Promotion Plan
 September ‘14 @ $89
 November ‘14 @ $89
40
SpotLifter 2X Essential
Spills, spots and stains are part of everyday life.
But they don’t have to last forever, thanks to the
BISSELL SpotLifter 2X Essential.
This lightweight, handheld deep cleaner uses water,
Febreze Spot & Stain formula, and powerful suction to
clean carpets, rugs, upholstery, auto interiors and
more.
Special Features:
 Compact, cordless design makes it easy to tackle tough
stains anywhere, anytime
 Rechargeable, 9.6-volt battery offers up to 15 minutes of run
time
 Tough stain brush helps loosen dirt and stains
 Removable water tanks are easy to fill and empty
 Stores ready-to-use
 1-Year Limited Warranty
Included Formula:
 Trial-Size Bottle of Febreze Spot & Stain Formula
Model:
1719-T
Name:
SpotLifter 2X Essential
Retail Price:
$49.99
Available:
September 2014
41
Sweepers Are Our Heritage
BISSELL Black Friday & Cyber Monday Specials
$99 SpotBot Pet
(Reg.$149.99)
The SpotBot Pet is a hands-free, portable carpet cleaner that
permanently removes pet stains and odors with the press of a
button. The unit’s handheld cleaning mode is also useful for
removing fresh and set-in stains from couches, chairs, stairs
and other hard-to-reach places.
Special Features:
 Two preset cleaning cycles for automatic carpet stain removal
 Deep Reach technology removes stains from the bottom-up
 3” Tough Stain Tool is perfect for cleaning stairs and upholstery
 Permanently removes pet stains and up to 99% of odorcausing bacteria*
 2-Year Limited Warranty
Included Formulas:
 Pet Stain & Odor Formula (8 oz trial size)
 OxyGen Boost (16 oz trial size)
*When used with BISSELL Pet Stain & Odor Formula and Water
Model:
33N8
Name:
SpotBot Pet
Retail Price:
$99
Retail Margin:
10 pts
Available:
43
November 2014
BISSELL Cyber Monday Special
$199 DeepClean Lift-Off
(Reg.$259.99)
With 2 machines in 1, you get an upright deep cleaner for
entire rooms and a removable spot cleaner for stairs,
upholstery, auto interiors, and other hard-to-reach areas.
Special Features:
12 rows of cleaning, dual DirtLifter® Power Brushes
Heatwave Technology™ helps maintain constant water
temperature throughout the cleaning process
Ready-to-use hose, tough stain tool, and crevice tool
3-year limited warranty;
3” Tough Stain Tool
Flat fill tanks for easy filling
Model:
66E1
Name:
DeepClean Lift-off
Retail Price:
$199
Retail Margin:
10 pts
Available:
44
November 2014