Unit 4 Creativity
--let there be
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Every time we say, "Let there be!" in any form, something
happens. ----what
“Innovation distinguishes between a leader and a follower.”
---why
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To live a creative life, we must lose our fear of being wrong.
---how
create -- creative -- creativity
innovate -- innovative – innovation
invent -- inventive – invention
Part I Preparation
To
know creative: being Creative means
The most creative people & companies
Listening: on innovation
Speaking: Characteristics of Highly Creative People
Being creative means …
“being creative” means one can think of
cannot
thing that others ____
“being creative” means one can solve
problems in a ____
way.
original
simple and ______
“being creative” means one can think and
do things in an _____
unusual ways.
Let‘s try to find out the answer in a creative
way… ------go google it…
How far can “creativity” go? How complex
could creativity mean?
Listen to this guy: “Everyday Compassion”
 Chade-Meng Tan’s space:
http://www.chademeng.com/
Listen up:
what those creative souls
have to say
 What is innovation? (business folks’ ideas)
 Innovation is actually easy (Speech by Tom Peters)
 Fostering a culture of innovation (demonstration
of small inventions)
 Innovative (interviewing youngsters)
The World's Most Innovative Companies 2011 (by Fast Company)
1 APPLE
 For dominating the business landscape, in 101 ways
2 TWITTER
 For five years of explosive growth that have redefined communication
3 FACEBOOK
 For 600 million users
4 NISSAN
 For creating the Leaf, the first mass- market all- electric car
5 GROUPON
 For reinvigorating retail -- and turning down $6 billion.
6 GOOGLE
 For instantly upgrading the search experience
7 DAWNING INFORMATION INDUSTRY
 For building the world's fastest supercomputer
8 NETFLIX
 For streaming itself into a $9 billion powerhouse (and crushing Blockbuster)
9 ZYNGA
 For being the $500 million alpha dog of social gaming
10 EPOCRATES
 For giving doctors and nurses instant drug reference
The things that all these
companies in common is that
They have nothing in common.
---Seth Goldin, Fast Company, 2003
The most creative people in 2010 (by Fast Company)
1 Lady Gaga
Pop Artist
2 Eddy Cue
VP of Internet
Services, Apple
3 Elizabeth Warren
Consumer Advocate,
Congressional
Oversight Panel
4 Shiro Nakamura
Chief Creative
Officer, Nissan
The most creative people in 2010 (by Fast Company)
5 Ryan Murphy
Creator, Producer, Glee
6 Steve Burd
CEO, Safeway
7 Chris Anderson
Curator, TED
Conferences
The most creative people in 2010 (by Fast Company)
8 Hannah Jones
VP of Sustainable
Business and
9 James Cameron
Filmmaker, Lightstorm
Entertainment
10 Qi Lu
President of Online
Services, Microsoft
Discuss: In what ways are
these people creative?
Your answers?
Characteristics of Highly Creative People
 Task: try to understand the following six words for the
characteristics of creative people and then explain why so
with several complete sentences for each word.
 1. unconventional
 2. individualistic
 3. inventive
 4. driven
 5. visionary
 6. intuitive
“answer”
• Thomas Moore said, "We are all poets and artists as we live our daily lives,
whether or not we recognize our role and whether or not we believe it."
• Human beings have an innate need to create. Even you!
• There is a continuum of creativity, ranging from being slightly creative to highly
creative. The good news is that you can learn to be more creative by observing
creative people and modeling yourself after them.
• Artists, writers, and creative types seem to have similar characteristics. Some of
the personality traits listed below may seem eccentric, odd, even "out there"--but that is where creativity lies--- in the outreaches of our consciousness, in the
depths of our souls. If you had the opportunity to speak to Picasso, Walt Disney,
or Jane Austen, you would probably find out that they are ordinary people, much
like you and I. The difference is that they have allowed more of their soul to
come out and play and have freed themselves of convention and restriction.
• Creativity is essentially the art of discovery and an act of faith. When you create
something--- a work of art, book, software program, dance routine, or role for a
play, you discover parts of yourself that you never knew existed. Creative people
have a strong need to express more of who you really are and often have to fight
for that right. The character Isabelle in the movie, Fire and Ice, has a great outlook
on what it means to be creative, she says, "To create, sometimes you must rebel."
“All” the words
•
•
•
•
•
•
Unconventional
Individualistic
Inventive
Driven
Visionary
Intuitive
• Unusual, different,
special, original
• Remarkable
• Originality, passion, guts,
daring
Reading Centered
Activities
Every child is an artist. The problem is how to
remain an artist when he grows up.
In-Class Reading
The Case for Creativity
–Encouraging Children to Think
Find out:
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The definition / clarification for creativity and
successful students / adults
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An anecdote as a supporting evidence for
the necessity of taking encouraging creativity
as a strategy in business and in education
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The real situation in schools about creativity
Attempts to encourage / revive creativity
in school education and family education
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In schools:
Some teachers’ new approaches / attempts in classrooms
Their theoretical basis (what experts say)
Discuss: What lesson did you learn? (you can be creative in figuring out the
answers)
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Parents can…
decision making / understand the consequences of decisions
talk out loud because…
Apply humor in fostering creativity because…
choices / decision making meanwhile parent should…
Language focus
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Translation practices: para 5; para 9; para 10
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Words & phrases
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Sentences: for grammar & creative writing
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Exercises: vocabulary 1—4
Creativity & creative / successful people
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sth one is born with
Creativity is not …
is not …
high intelligence
Creativity is
resource---new ideas
Creative / successful people are able to
discover …. to approach…
different ways
problems
Creativity’s benefits reach beyond music and arts…
An anecdote para2
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Dick Drew
His name：
Where did he work? For 3M
What did he develop at work? A sticky-side substance
Did his boss support his invention? No.. He told him not to pursue his dream.
How could he manage to finish his invention? Using his own time
How did his former company learn this lesson? Now, 3M encourage…
The real situation in schools about creativity
What do educators & schools emphasize and
sacrifice?
Test scores?
Development of ..skills?
Correct answers?
creativity
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Why is this so bad?
---the students can…
apply it to…
give back / find out answersbut cannot…
for example, ….
translation
Para 5:
Creativity is not something one is born with, nor is it necessarily a characteristic
of high intelligence.
Just because a person is highly intelligent does not mean that he uses it
creatively.
Creativity is the matter of using the resources one has to produce original
ideas that are good for something.

创造性并非与生俱来，也不一定就是高智慧的特征。
一个人智力水平高并不意味着他必然能创造性地发挥才智。
创造性是指能利用已有的资源想出新点子，而这些点子有助
于解决某方面的问题。
translation
Para9
Having a sense of humor is also important in helping to develop
creativity in a child.
When parents show a sense of humor, children can see creativity
in its purest form.
By its nature, humor crosses conventional boundaries and breaks
patterns. Creativity often does the same.

具有幽默感对于开发孩子的创造力也非常重要。
当家长表现出幽默时，孩子们就看到了最地道的创造性。
从本质上看，幽默跨越了常规界限，打破了固有模式。要创造往往也得如
此。
translation
It is important to give children choices. From the earliest age, children
should be allowed to make decisions and understand their
consequences.
Even if it’s choosing between two food items for lunch, decision-making
helps thinking skills.
As children grow older, parents should let their children decide how to
use their time or spend their money but not automatically help them
too much if they make the wrong decision.
This may be confusing for the child, but that is all right. This is because
one of the most important traits of creative people is a very
motivation to make order out of confusion.
给孩子一些选择的余地很重要。应该允许孩子自己做决定并清楚其后果，要让
小孩从尽可能早的年龄开始这样做。
做决定有助于培养思维能力。即使只是在午餐的两种食物的选择上做决定也行。
随着孩子慢慢长大，家长应该让小孩自己去做主支配时间或金钱；当他们作出
错误的决定时，不要不假思索地给予过多的帮助。
这种做法可能会使孩子迷惑不解，但这没有关系。因为有创造力的人有很强的
动力，使他们能够从混乱中创造秩序。这是他们的一个最重要的特点。
words
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dismiss
The boss threatened to dismiss him from his job, but
it's all a bluff.
The case was dismissed owing to lack of evidence.
Let’s not just dismiss the idea before we’ve even
thought about it.
He dismissed the unpleasant subject and talked
about something else.
She was dismissed as a dreamer.
words
Scorn
 I was routinely ridiculed and scorned by
conservatives and liberals alike. (verb)
 I do not wish to become the object of scorn. (noun)

Synonyms:
verb: despise, disdain, contemn
noun: disdain, contempt, mockery
words
manufacture-manufacturer
她想避开(cut out)分销商(middleman)直接自厂家买进货物。
-She wants to buy direct from the manufacturer and cut out the middleman.
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educate – educator
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motivate – motivation
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multiply –multiplication
乘法表？
-Multiplication table
加、减、乘、除
-Add-addition, subtract-subtraction, multiply-multiplication, divide--division

practice – practically
refer to the examples on P137
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work – workable
切实可行的计划
-workable plan
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words
To understand the following statements
AddIf you add 4 to 5, you get 9.
Add up all the money I owe you.
SubtractIf you subtract 2 from 8, you get 6.
Please subtract a quarter of the money for your own use.
MultiplyIf you multiply four by five, the answer is twenty.
Four multiplied by seven is twenty-eight.
Multiply y by infinity.
DivideSix divided by two is three.
30 does not divide by 8
3 divides into 15
After-class Reading
A Long March to Creativity (I) (II)
①
②
③
students’ presentation
further exploration
new words & exercises
Passage 1
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What makes this March particularly long, according to the
passage?
What differences between Ben’s parents’ reaction and those
of Chinese adults to Ben’s “failure” in inserting keys can you
conclude? (para 3)
How do you personally understand the “different attitudes”
(preferences) about adults’ role mentioned in the last sentence
of para 4?
What is not so acceptable to the author in Chinese adults’
interaction with Ben? Why (personal opinion)? (para 5)
Why do they (Chinese adults) feel they have to intervene?
How do you understand the differences in the “shared beliefs”
(L56) between Chinese people and Westerners.
What is the lesson to you?
Passage 2
Para 3—why did the author choose to let Ben explore approaches on
his own?
on one hand… on the other hand…
 Para 4—so what can we start with to approach the problem in
education of China?
as a student… as a future parent… as a future educator (a real one or a
temporary one)…
 Para 5—what are the two contrasting approaches and which one is
preferred by people like the author?
-- can we take only one of the two approaches in real education?
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On self-reliance
-- what’s the appearing differences between the “self-reliance” in L24
and the one we just read about?
--Did you find anything about creativity in Emerson’s “self-reliance”?
language
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New words: a quick discussion & reminder
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Exercises: E2: P151; E 2: 158
A quick quiz on new words
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School play an important part in the ____ (socialize) of out children.
The government’s _____ (intervene) to regulate prices will not help.
Reducing class sizes in schools is a _______ (desire) aim.
She came to my house with a hidden a___ （意图，计划）
Personal a_______ (轶事) have no place in an academic essay.
He was able to dis_____ （辨别）the constellations in the clear night sky.
The results of the recent research will illu_____________ (解释) the mystery of the
creation of the universe.
Vigorously rigorously
She shook her head ___________.
He had been trained _____________ by the monks.
He moved to the seaside (of / for / in / to) the sake of health.
(of / for / in / on）retrospect, it was the wrong time to set up a new company.
His argument was short and _______ (of / for / in / to) the point.
Part III Further development
Language practices
 1. enrich your word power
 6. cloze
Activities (optional)
 5. Letters to “Jennifer”
 7. Creativity in Education (oral discussion)
Writing
Please Do not Kills Your Child’s Creativity
---------My Advice to New Parents
5. Letters to “Jennifer”
Step 1: write down a recent problem of yours to “Jennifer” briefly;
be careful in grammar and choices of words.
Sign your name on the “cover”
Step 2: exchange letters
Step 3: read the letter you get and come up with a creative and
simple solution to the problem; reply the letter in the name of
Jennifer;
Step 4: collect all the letters
Step 5: share some problems and solutions in class
Step 4: get back your own paper and think about it
Writing
Title: Please Do not Kills Your Child’s Creativity-----My Advice to New
Parents
以类似六级文章的要求来写（结构、句式、用词、基本思想内容）
以为六级写作准备素材和语言的目的来写：
（1）写之前读至少三篇与creativity相关的英语文章，在此基础上读一些
中文文章也可以。把写作中用到的文章名都写在文末的 references中。
（2）其他你所知道的素材也可以写进去
（3）在六级文章的一般结构的基础上，根据你的表达的需要，使内容更细
致，篇幅更长些。
不计平时分，只作为平时表现参考。写的过程中请严格要求自己，为四六
级作文准备好要领和素材。
Part IV Translation
英译汉的长句翻译(4)---重组法
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Theories
Examples
翻译实例&翻译练习
By now, E-C translation has been all
covered in my part. E-C translation
will be tougher and requires your
independent self-training.
Translation requires many hours of
practicing and true understanding of
both languages.
So you need theories, successful
translation samples, practice, and
pressure.
重组法：Theory
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理论：？
步骤：
Step1 解构原文：理清原句结构，理解原句意思-英
文功底
Step2 初步翻译：表达信息点，力求全面到位（信）
Step3 修改润色：摆脱原文表达习惯的约束，综合使
用多种长句翻译技巧，用汉语的表达习惯重写句子。
（达、雅）--汉语功底和语言切换能力
重写就是一种重新创作！·
重组法：examples
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It is a strategy that more and more companies are
employing and one that experts around the country
say we ought to be following with our children, both
at home and at school.
理解：？
初步翻译：
这是一个越来越多的公司都在采用的策略，是一种
现在全国各地的专家都说我们用来教育孩子的方法-无论是在家里还是在学校。
修改后的翻译：
现在这种策略已被越来越多的公司所采用。而且，
全国各地的专家认为，对待孩子也应仿效这种做法，
无论是在家里还是在学校里。
（化解掉了多长的定语和死板的句子结构）
重组法：examples
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The big problem of comprehension of the English text and the big
problem of how to express it in rich, present-day Chinese which
range from the classical to the colloquial, have to be solved in the
course of translation.
理解：？
初步翻译：
在翻译的过程中，先要理解英语原文，然后要考虑如何用丰富的
现代汉语把它表述出来。
（漏了什么？）
修改后的翻译：
了解英语原义是个大问题，现在汉语文言文口语兼收并蓄，怎
么用这种丰富多彩的文字来表达英语原义也是一个大问题。这两
个问题都要在翻译中得到解决。
read the rest parts on your own
Preparation for quiz
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Dictation: ten new words
Synonym 40%
Translation
E—C: from ICR
C—E: based on the new phrases of the 3 passages
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Writing: summarizing one paragraph from Passage 3