PROFESSIONAL
PRESENTATIONS
Center for Professional Communication
The Introduction
The extent to which the presenter(s) establishes
the purpose of the presentation and previews
the content.
Professional Presentations
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Introduction
Organization
Content
Visual Aids
Command of Material
Delivery Tips
Conclusion
Activity
Organization
The extent to which the presentation was well
organized, coherent, and obviously practiced
before delivery.
Organization Tips
Start with the end in mind

The purpose of your talk

Audience expectations?

Presentation “Take Away”
Organization Tips
Know your audience as well as possible
Who are they?
 What do they expect?
 Why will they listen?

REMEMBER!
 Where is it?
 When is it?
Organization Tips
Keep it simple


Simple does not mean stupid.
Content and Evidence is Critical:
 What
1.
2.
3.
are the take aways?
______________________
______________________
______________________
Organizing Tips
Outlining your content
Introduction
I.
(transition)
Body
II.
A.
Main point & Evidence
(transition)
B.
Main point & Evidence
(transition)
C.
Main point & Evidence
(transition)
III.
Conclusion
Content
The extent to which the presenter(s)
demonstrates knowledge of the subject matter
being presented and clearly answers to
assigned topic.
Content, content, content

No matter how great your
delivery, or how professional
and beautiful your supporting
visuals, if your presentation is
not based on solid content, you
cannot succeed.
So what?
Visual Aids
The extent to which the presenter(s) uses visual
aids to enhance the presentation and add value
to the audience.
Keep it simple

People came to hear you and be moved or
informed (or both) by you and your message. Don't
let your message and your ability to tell a story get
derailed by slides that are unnecessarily
complicated, busy, or
full of “junk”.
Visual Aids




Focus on Message and Take Away(s)
Limit Bullets Points & Text
Limit Animation (transitions & builds)
Use High-quality Graphics
Visual Aids





Have a Visual Theme
Use Charts & Graphs
Use Color & Fonts Well
Use Video or Audio
Spend Time in the
Slide Sorter
Business and Health Care
A Comprehensive Analysis of the Health Care Industry
The purpose of our presentation is to provide an informative, unbiased analysis of the United States health care industry
in relation to business. We will use a comparison of the health care systems in France and Great Britain to put the
analysis into perspective. Finally, we will prescribe three reforms that will correct the areas we felt were weakest in the
United States health care industry.
Insurance Providers in the United States
Presentation Outline
Employer
Provided
59.3%
Speaker: Ben Peach
I.
Individually
Provided
8.2%
Introduction
Speaker: Jack Cordes
II.
Health Care in the United
States (please reference
Insurance Providers Pie
Chart to the right)
Uninsured
15%
Government
Provided
27.8%
Speaker: Katie Bennett
III.
IV.
V.
Health Care in France
Health Care in Great Britain
Differences in Systems
(please reference the
Comparative Analysis
Chart)
Important Statistics


Speaker: Stephanie Hrouda
VI.
Business Perspective
Speaker: Jack Cordes
VII.
Recommendations
a. More Competition in
Business
b. Universal Health Care
Speaker: Ben Peach
c. Improved Implementation
of Corporate Wellness
Programs
VIII.
Conclusion









Government programs represented 45% of total health care
costs, although the only cover 28% of the population.
The United States spent 2.3 trillion on health care in 2007; this
was equal to 15.2% of GDP.
47 million people were uninsured at one point in 2007.
8.9% of Americans need financial assistance to get the care
they need.
14% of the United States population is underinsured.
88% of the United States population was offered coverage in
2004, 22% at increased rates.
Health insurance companies require employers pay at least
50% of premiums.
41.2% of Britons reported waiting more than weeks to see a
specialist.
The annual premiums for an employer to cover a family of four
were $12,100.
Every $1 a company spends an employee health screening, they
save $6.
The price of health care in the U.S. is increasing at 6.9% a year.
Command of Material
The extent to which the presenter(s) knows and is
able to express the ideas being presented.
The art of storytelling

Good presentations include stories. The best
presenters illustrate their points with the use of
stories, most often personal ones.
Can you pass the “elevator test”?

Check the clarity of your
message with the elevator
test. This exercise forces you
to "sell" your message in 3045 seconds.
Confidence – How to get it
We fear what we do not know.
Delivery Tips
Body Language

The extent to which the presenter(s) engages the
audience and uses movement to enhance the
presentation.
Pronunciation & Language

The extent to which the presenter(s) demonstrates
an awareness of audience and purpose, effective
speech structure, pronunciation, and word choice
that creates a professional tone.
Voice Quality

The extent to which the presenter(s) speaks
effectively including pace, delivery, volume, tone,
vocal variety and articulation.
Eye Contact

The extent to which the presenter(s) establishes and
maintains eye contact.
Ability to Answer Questions

The extent to which the presenter(s) is able to
handle questions during and after the presentation.
Conclusion
The extent to which the presenter(s) reiterates
the main ideas of the presentation.
Professional Presentations
C
o
n
c
l
u
s
i
o
n
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Introduction
Organization
Content
Visual Aids
Command of Material
Delivery Tips
Conclusion
Activity
Oral Presentation Rubric
Objectives
Effective (3 Points)
Adequate (2 Points)
Inadequate (1 Points)
Introduction
The extent to which the presenter(s) establishes the
purpose of the presentation and previews the
content.
Body Language
The extent to which the presenter(s) engages the
audience and uses movement to enhance the
presentation.
Pronunciation & Language
The extent to which the presenter(s) demonstrates
an awareness of audience and purpose, effective
speech structure, pronunciation, and word choice
that creates a professional tone.
Clear opening statement, establishes purpose
and previews the content of presentation.
Imaginative – catches audience’s interest.
An opening statement that states purpose and
previews the content of presentation.
No opening statement or opening remarks that
establish the purpose of the presentation and
previews the content.
Engaging. Uses gestures (e.g., pointing with
hands) and expressions to enhance the
presentation. Speaker looks very comfortable
and natural.
Demonstrates precise, professional language
and word choice, a defined voice, and a clear
sense of audience; uses well-structured speech
and pronunciation.
Neutral. Stands facing the audience. Occasionally
uses hands and body movements appropriately,
but may still be a little stiff or nervous.
Distracting. Sways, paces, or fidgets so that audience
is distracted from presentation. Poor use of hands
(in pockets, jingling keys, playing with pen).
Demonstrates appropriate professional language
and word choice, with an awareness of audience
and control of voice; generally uses well-structure
speech and pronunciation.
Demonstrates unprofessional language and word
choice, little awareness of audience and control of
voice; relies on simple speech with insufficient
pronunciation and word choice.
Voice Quality
The extent to which the presenter(s) speaks
effectively including pace, delivery, volume, tone,
vocal variety and articulation.
Fluid, natural delivery. Speaks moderately slowly
with good vocal variety, articulation, and
volume.
Adequate pace and volume. Speaks fairly clearly
but lacks sufficient variations in vocal intonation for
emphasis.
Poor. Halting, uneven pace. Cannot hear all of the
words due to mumbling, speaking too softly,
speaking too quickly, or in a monotone.
Eye Contact
The extent to which the presenter(s) establishes and
maintains eye contact.
Continuous eye contact. Faces audience and
refers to notes or slides less than once a minute.
Rarely glances at slide screen or at part of room
away from audience.
Moderate eye contact. Either faces audience but
refers to notes or slides occasionally (couple of
times a minute) or turns body sometimes to screen.
Essentially no eye contact. Reads continuously,
glancing up only once or twice a minute. Stares at
ceiling or consistently looks at slide screen
Conclusion
The extent to which the presenter(s) reiterates the
main ideas of the presentation.
Clearly reiterates main points and leaves a
lasting impression of the key take-aways from
the presentation.
Reiterates some main points.
No closing statement or remarks that reiterate the
main ideas of the presentation.
Ability to Answer Questions
The extent to which the presenter(s) is able to handle
questions during and after the presentation.
Handles all questions with relevant, correct
information.
Answers 80% or more of questions, but does not
expand on answers.
Unable to answer 25% or more of questions with
correct information.
Command of Material
The extent to which the presenter(s) knows and is
able to express the ideas being presented.
Excellent. Does not read from notes or slides.
Expresses ideas fluently in own words.
Reads less than once a minute, struggles
occasionally to find words.
Poor. Struggles often to find words. Reads most of
presentation.
Visual Aids
The extent to which the presenter(s) uses visual aids
to enhance the presentation and add value to the
audience.
Excellent visual aids. Easy to read, attractive,
greatly enhance presentation.
Adequate. Readable overheads, handouts. Enhance
presentation.
Ineffective. Over-heads, slides, or handouts are hard
to read, distracting, or inadequate for presentation.
Content
The extent to which the presenter(s) demonstrates
knowledge of the subject matter being presented and
clearly answers to assigned topic.
Develops ideas fully and memorably. Engaging.
Information is relevant to audience. Excellent
details.
Adequate. Information is usually relevant and
appropriate to audience.
Poor. Purpose not clear, information disjointed or
inadequate.
Organization
The extent to which the presentation was well
organized, coherent, and obviously practiced before
delivery.
Clear organization, reinforced by visual aids.
Stays focused throughout.
Mostly organized, but loses focus once or twice.
Loses focus three or more times during presentation.
Activity
Points
Earned
Total Points Earned
http://www.ted.com/talks/daniel_goldstein_the_battle_between_your_present_and_future_self.html
http://www.ted.com/talks/daniel_goldstein_the
_battle_between_your_present_and_future_self
.html
Audience
1
3
2
5
4
Projector Screen
Audience
2
3
4
5
1
Projector Screen
Audience
3
5
4
2
1
Projector Screen
Audience
4
5
1
2
3
Projector Screen
Audience
5
2
1
4
3
Projector Screen
Oral Presentation Rubric
Objectives
Effective (3 Points)
Adequate (2 Points)
Inadequate (1 Points)
Introduction
The extent to which the presenter(s) establishes the
purpose of the presentation and previews the
content.
Body Language
The extent to which the presenter(s) engages the
audience and uses movement to enhance the
presentation.
Pronunciation & Language
The extent to which the presenter(s) demonstrates
an awareness of audience and purpose, effective
speech structure, pronunciation, and word choice
that creates a professional tone.
Clear opening statement, establishes purpose
and previews the content of presentation.
Imaginative – catches audience’s interest.
An opening statement that states purpose and
previews the content of presentation.
No opening statement or opening remarks that
establish the purpose of the presentation and
previews the content.
Engaging. Uses gestures (e.g., pointing with
hands) and expressions to enhance the
presentation. Speaker looks very comfortable
and natural.
Demonstrates precise, professional language
and word choice, a defined voice, and a clear
sense of audience; uses well-structured speech
and pronunciation.
Neutral. Stands facing the audience. Occasionally
uses hands and body movements appropriately,
but may still be a little stiff or nervous.
Distracting. Sways, paces, or fidgets so that audience
is distracted from presentation. Poor use of hands
(in pockets, jingling keys, playing with pen).
Demonstrates appropriate professional language
and word choice, with an awareness of audience
and control of voice; generally uses well-structure
speech and pronunciation.
Demonstrates unprofessional language and word
choice, little awareness of audience and control of
voice; relies on simple speech with insufficient
pronunciation and word choice.
Voice Quality
The extent to which the presenter(s) speaks
effectively including pace, delivery, volume, tone,
vocal variety and articulation.
Fluid, natural delivery. Speaks moderately slowly
with good vocal variety, articulation, and
volume.
Adequate pace and volume. Speaks fairly clearly
but lacks sufficient variations in vocal intonation for
emphasis.
Poor. Halting, uneven pace. Cannot hear all of the
words due to mumbling, speaking too softly,
speaking too quickly, or in a monotone.
Eye Contact
The extent to which the presenter(s) establishes and
maintains eye contact.
Continuous eye contact. Faces audience and
refers to notes or slides less than once a minute.
Rarely glances at slide screen or at part of room
away from audience.
Moderate eye contact. Either faces audience but
refers to notes or slides occasionally (couple of
times a minute) or turns body sometimes to screen.
Essentially no eye contact. Reads continuously,
glancing up only once or twice a minute. Stares at
ceiling or consistently looks at slide screen
Conclusion
The extent to which the presenter(s) reiterates the
main ideas of the presentation.
Clearly reiterates main points and leaves a
lasting impression of the key take-aways from
the presentation.
Reiterates some main points.
No closing statement or remarks that reiterate the
main ideas of the presentation.
Ability to Answer Questions
The extent to which the presenter(s) is able to handle
questions during and after the presentation.
Handles all questions with relevant, correct
information.
Answers 80% or more of questions, but does not
expand on answers.
Unable to answer 25% or more of questions with
correct information.
Command of Material
The extent to which the presenter(s) knows and is
able to express the ideas being presented.
Excellent. Does not read from notes or slides.
Expresses ideas fluently in own words.
Reads less than once a minute, struggles
occasionally to find words.
Poor. Struggles often to find words. Reads most of
presentation.
Visual Aids
The extent to which the presenter(s) uses visual aids
to enhance the presentation and add value to the
audience.
Excellent visual aids. Easy to read, attractive,
greatly enhance presentation.
Adequate. Readable overheads, handouts. Enhance
presentation.
Ineffective. Over-heads, slides, or handouts are hard
to read, distracting, or inadequate for presentation.
Content
The extent to which the presenter(s) demonstrates
knowledge of the subject matter being presented and
clearly answers to assigned topic.
Develops ideas fully and memorably. Engaging.
Information is relevant to audience. Excellent
details.
Adequate. Information is usually relevant and
appropriate to audience.
Poor. Purpose not clear, information disjointed or
inadequate.
Organization
The extent to which the presentation was well
organized, coherent, and obviously practiced before
delivery.
Clear organization, reinforced by visual aids.
Stays focused throughout.
Mostly organized, but loses focus once or twice.
Loses focus three or more times during presentation.
Total Points Earned
Points
Earned