WELCOME
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Confidential.
Simplicity
is profound.
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Registration: 4-4:30 PM
Program: 4:30 – 6 PM
• Introduction
• Program
Networking Reception: 6 PM – 8 PM
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Confidential.
NETWORK:
N0tUs
PASSWORD:
IAmAGuest
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WIN NATS
TICKETS
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July 18, 2013
THINKING
THURSDAYS
Social Media 101
Workshop &
Social Media
Trends & Best
Practices
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Confidential.
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Maria Schomaker has been a meeting professional
for 20+ years, including stints as a planner and
supplier. She has been Freeman’s onsite liaison at
Maritz Travel Company since 2010, playing a
major role managing combined projects. Maria is
currently an adjunct faculty at St. Louis Community
College, and a Certified Meeting Professional,
having earned her designation in 2001.
Maria also leads an internal CMP prep course at
Freeman for those interested in becoming certified
and enjoys guiding industry professionals of all
levels to earn this esteemed certification.
Maria Schomaker, CMP
Business Development, Freeman
Maria.Schomaker@freemanco.com
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Presented by
Maria Schomaker, CMP
and
Gayle Dahlman, Certification Director, CIC
June 20, 2013
•
Awarded CMP in 2001
• Business Development onsite at Maritz Travel
• Adjunct instructor at St. Louis Community
College since Fall 2007
Event Planning I - Use the PMM Textbook
Certification Director for the
Convention Industry Council for the
CMP Program
CIC owns and administers
the CMP Program
•
Launched in 1985 by Convention Liaison Council; now
Convention Industry Council
•
Designed to enhance professionalism of
meeting and business results
When 350 participants must take notes during a
presentation, or refer to handouts, and the presentation
is by a panel of experts, the best room setup would be
which of the following?
A.
B.
C.
D.
E.
Theatre style with a single podium
Classroom style with a head table for the panel
Round tables for 8 each
Chevron style with a hollow square
Boardroom style, with a T shape
Stakeholders data in a needs assessment will include
which of the following?
A.
B.
C.
D.
E.
Level 1 objectives
ROI
RFP
Reasons or objectives for participating
Meeting content, messages, and program design
•
Establish the level of knowledge and performance
required for certification
•
Recognize and raise industry standards, practices, and
ethics
•
Elevate the profile of certified professionals
•
Advance the art and science of meeting management
•
Improve knowledge and performance of meeting
professionals
•
Promote the status and credibility of the meeting
profession
•
Advance uniform standards of practice
CMM (Certification in Meeting Management)
 CEM (Certified Exhibition Management)
 DMCP (Destination Meeting Certified Professional)
 CAE (Certified Association Executive)
 CHA (Certified Hotel Administrator)
 CSEP (Certified Special Events Planner)
 CPCE (Certified Professional Catering Executive)

CTA (Certified Travel Counselor)
 CHSE (Certified Hospitality Sales Executive)
 CMMM (Certified Medical Meeting Manager)

If a table lectern will be used at the head table,
how much extra room must be allowed to
accommodate it?
A.
B.
C.
D.
E.
10 inches
12 inches
18 inches
24 inches
30 inches
Global and Diverse Community
of Professionals
•
More than 14,000 have been
certified from 47 countries;
10,000 currently
• 70% of CMPs are planners
• 25% are suppliers
• 5% are Educators, Academics
Martin Sirk, CEO of the International Congress and
Convention Association said his long-term support for
CMP:
“is based on the perception that our global
Industry needs a universally recognized
body of professional knowledge, and
CMP is the only viable candidate program.”
Which one learning format below provides a display of
reports and papers, usually based on research, which
may or may not be accompanied by the authors?
A.
B.
C.
D.
E.
Plenary sessions
Roundtables
Symposium
Poster sessions
Workshops
•
Competitive Advantage – conveys credibility
•
Peer Acceptance – immediately recognized
•
Recognition – distinguishes holders as career
professionals
•
Professional Development – increases knowledge in
all aspects of meeting management
•
Commitment – goal driven in their career
What should an event website include for effective
content?
A.
B.
C.
D.
E.
A thorough agenda
Speaker information
Hotel and travel information
Conference reminder or email alert feature
All of the above are appropriate
Application
Candidate
Exam
Copyright 2013 - Convention Industry Council
•
Work experience
•
Education
•
Continuing Professional Education
Section 1 – Professional Experience in the Meeting,
Event, Exhibition and Hospitality/Tourism Industry
Section 2 – Continuing Education or Internship
Must have been completed at the time of the application
submission:
• Option 1: A minimum of 36 months of work experience in
the industry
• Option 2: Candidates with a degree in meeting, event,
exhibition and hospitality / tourism management can apply
after 24 months of work experience
• Option 3: Full-time instructors at a meeting / hospitality
university with 36 months work experience
• Required Documentation:
• Resume
• Diploma / Transcript (Option 2)
•
Option 1: Twenty-five (25) hours of continuing
education within the past 5 years
• CMP International Standards
• Proof of attendance
•
Option 2: An approved internship / apprenticeship in
the industry with a minimum of 200 hours
• Proof of completion
To be comfortable at a foreign event destination, most
international travelers need to know which of the
following before traveling?
A.
B.
C.
D.
E.
Emergency contact for all attendees
Type of attendee identification system
Electrical voltage and type of socket
Convention centre regulations regarding food
Location of nearby churches and times of service
• Supersedes CMP Blueprint
• Created by industry subject
matter experts
• Defines knowledge and
skills to be successful
• Aligned with other
international competency
standards
• Periodically updated
Eligibility: 1 year = 4 testing periods
CIC recommends a minimum of
100 hours of study
• Apex Glossary
• Official CMP Practice Exam
• PCMA Online Prep Course
• Study Groups
Whistle-blowers are protected by federal law from
retaliation by their employers if they work for which of
the following?
A.
B.
C.
D.
E.
Publicly held corporations
Non-profit associations
Government agencies
All the above
None of the above
•
New computer based testing; first offered in July 2012
•
450 locations throughout the US www.prometric.com
•
Appointment based
•
Situational questions: A – D = one correct answer
•
165 questions (15 un-scored embedded within the
exam)
Domain
Percentage
Exam
Questions
A. STRATEGIC PLANNING
B. PROJECT MANAGEMENT
C. RISK MANAGEMENT
D. FINANCIAL MANAGEMENT
E. HUMAN RESOURCES
16%
15%
8%
10%
3%
24
22
12
15
5
F. STAKEHOLDER MANAGEMENT
8%
12
G. MEETING OR EVENT DESIGN
H. SITE MANAGEMENT
I. MARKETING
J. PROFESSIONALISM
16%
12%
11%
1%
Total
24
18
16
2
Total
100%
150
Copyright 2013 - Convention Industry Council
Copyright 2013 - Convention Industry Council
•
Visit ww.conventionindustry.org
•
Download and review:
• CMP International Standards
• CMP Candidate Handbook
• CMP Application
•
Review the application and exam schedules
•
Weigh your study needs and methods
•
Factor your own personal and professional
obligations into your timeline
Build a personal
plan that works
for you.
Give yourself time
to prepare for
the exam.
Copyright 2013 - Convention Industry Council
Application Submission
Application Notification
May 14 – July 30, 2013
August 12 – October 7, 2013
August 13, 2013
October 21, 2013
Exam Registration
August 14- September 4
Appointment Scheduling
Exam Period
September 16-November 6
November 7-16
2013 / 2014
October 22-November 12
November 21, 2013 January 22, 2014
January 23, 2013 February 1, 2014
CMP Application Submission Fee
$250
CMP Examination Registration Fee
$450
Copyright 2013 - Convention Industry Council
Where can a planner go to get referrals of reputable
destination management companies in a given area?
A.
B.
C.
D.
E.
ISES
MPI
PCMA
ADME
DMAI
Five
Years
Copyright 2013 - Convention Industry Council
•
•
Recertification required every 5 years
Requirements
• Continuing employment in the industry
• Ongoing commitment to professional development and
continuing education
Create a CMP folder
to keep record of
your continuing
education and
industry activities.
CMP
Copyright 2013 - Convention Industry Council
Let’s test your knowledge
When 350 participants must take notes during a
presentation, or refer to handouts, and the presentation
is by a panel of experts, the best room setup would be
which of the following?
B. Classroom style with a head table for the panel
PMM5 p. 348
Stakeholders data in a needs assessment will include
which of the following?
D. Reasons or objectives for participating
PMM5, p. 20
If a table lectern will be used at the head table,
how much extra room must be allowed to
accommodate it?
E. 30 inches
CIC8, p.361
Which one learning format below provides a display of
reports and papers, usually based on research, which
may or may not be accompanied by the authors?
D. Poster sessions
PMM5, p. 278
What should an event website include for effective
content?
E. All of the above are appropriate
CIC8, p.221
To be comfortable at a foreign event destination, most
international travelers need to know which of the
following before traveling?
C. Electrical voltage and type of socket
CIC International, p.26-27
Whistle-blowers are protected by federal law from
retaliation by their employers if they work for which of
the following?
D. All the above
PMM5, p.598
Where can a planner go to get referrals of reputable
destination management companies in a given area?
D. ADME – Association of Destination Management
Executives
CIC8, p.211
Associations typically hold trade shows for what
essential purpose?
A.
B.
C.
D.
E.
To make a profit that contributes as much as 30% of
the association’s annual income
To evaluate exhibitors as to the quality they provide
the association’s members
To cover the cost of the annual meeting
To exhibit
To provide members with entertainment during
meals
Associations typically hold trade shows for what
essential purpose?
A.
To make a profit that contributes as much as 30% of
the association’s annual income
PMM5, p. 240
How many bartenders are required for a cash bar at a
reception for 500 people?
A.
B.
C.
D.
E.
25
20
15
10
5
How many bartenders are required for a cash bar at a
reception for 500 people?
E. 5
CIC International, p. 49
Which of the following factors is most important to
consider when developing packaging for strategic
partners?
A.
B.
C.
D.
E.
Arbitration clause
What other sponsorship opportunities the potential
strategic partners have
How many strategic partners can the organization accept
and still deliver value
How old the assets are
How much the other organizations charge for their assets
Which of the following factors is most important to
consider when developing packaging for strategic
partners?
C. How many strategic partners can the organization
accept and still deliver value
PMM5, p. 53
Which of the following lighting types is the opposite of a
“spotlight” and is used to light a wide area evenly?
A.
B.
C.
D.
E.
Wide light
LED
Intelligent lighting
Wash
Gobo
Which of the following lighting types is the opposite of a
“spotlight” and is used to light a wide area evenly?
D. Wash
PMM5, p.459
What is the primary benefit of selecting an official air
carrier for a meeting?
A.
B.
C.
D.
E.
They will add more flights to the host city to
accommodate meeting attendees
They will extend a discount to meeting attendees
They will become a valuable member of the organization
They will provide site selection tickets
They will give the host organization a fee per ticket
purchased by attendees
What is the primary benefit of selecting an official air
carrier for a meeting?
B. They will extend a discount to meeting attendees
PMM5, p.512
Besides the local bus company, who else might help the
meeting planner arrange shuttle service to/from the
airport to/from a convention center to various hotels?
A.
B.
C.
D.
E.
The airline
The hotels
A DMC
All the above
None of the above
Besides the local bus company, who else might help the
meeting planner arrange shuttle service to/from the
airport to/from a convention center to various hotels?
C. A DMC
CIC 8, p. 381
The term “wayfinding” covers all of the following items,
except one (select the one aspect that is not typically
part of wayfinding at a meeting.)
A.
B.
C.
D.
E.
Personal mental maps of orientation
Visual cues in facility design
Floor plans
Audio systems to direct movements
Décor
The term “wayfinding” covers all of the following items,
except one (select the one aspect that is not typically
part of wayfinding at a meeting.)
E. Décor
PMM5, p.440
Why do hotels typically provide meeting space with little
or no charge for the rooms (what do they expect in
exchange.)
A.
B.
C.
D.
E.
Revenue from guestrooms
Revenue from food and beverage
Revenue for the bar
All the above
None of the above
Why do hotels typically provide meeting space with little
or no charge for the rooms (what do they expect in
exchange.)
D. All the above
CIC8, p. 324
Which of the following is not considered a significant
influence for data collection methods?
A.
B.
C.
D.
E.
The purpose of the evaluation
The type of evaluation instruments used
The person who is providing the data
The timing of data collection
The levels of evaluation being pursued
Which of the following is not considered a significant
influence for data collection methods?
C. The person who is providing the data
PMM5, p.702
Which of the following is not a strategic meeting
management strategy?
A.
B.
C.
D.
E.
Assess and identify any gaps between in-house skills or
knowledge and those required
Create a customer satisfaction evaluation process
Identify key functions and skills needed to complete them
Outsource as many tasks as possible
Determine key in-house partnerships
Which of the following is not a strategic meeting
management strategy?
D. Outsource as many tasks as possible
CIC8, P.14
What types of risks might a meeting manager face?
A.
B.
C.
D.
E.
Risks of protestors against speakers, attendees, or materials
covered at meeting
Risks of a drastic drop in attendees due to circumstances
beyond the manager’s control
Risks associated with the destination
Risks associated with the facility itself
All of the above are potential
What types of risks might a meeting manager face?
E. All of the above are potential
PMM5, p.674
The critical difference between indirect costs and
variable costs are which of the following?
A.
B.
C.
D.
E.
Which contains fixed costs
Break-even point
Indirect costs are overhead items, whereas variable costs
simply vary with the number of attendees
Indirect costs are based on number of attendees, whereas
variable costs are based on the contracts negotiated
Where the zero-base is
The critical difference between indirect costs and
variable costs are which of the following?
C. Indirect costs are overhead items, whereas variable costs
simply vary with the number of attendees
CIC8, p.50