Promoting the Brand
Multi-Platform Marketing Campaign
Presented by
SOWN, LLC.
Laguna Niguel
Expectant Media Group, LLC.
Los Angeles, CA 90067
Promoting the Brand
Multi-Platform Marketing Campaign
Promoting the Brand
Multi-Platform Marketing Campaign
The Platforms
1. Franchise Broadcast & Cable Television
2. Interactive Website – Online Engagement
3. Mobile Connectivity – Real Time Notification
4. Social Media – Smart Communication Posting
5. Branded Event Promotional Tour
Promoting the Brand
Franchise Broadcast & Cable Television
Promoting the Brand
Franchise Broadcast & Cable Television
100,000,000? – Mexican Television Households
116,900,000 - USA Television Households**
200,000,000 – Global Television Households
**NielsenMediaResearch 2012
Promoting the Brand
Interactive Website – Online Engagement
Promoting the Brand
Multi-Platform Marketing Campaign
Franchise Broadcast & Cable Television
Program: Su Eco Casa – Mi Eco Casa
Launch Fall 2015
Window: Weekends 8A to 11P
Target Launch Region: Mexico, USA & Eligible Global Regions
Program Format: Sustainable Construction/Home Improvement
Target Demo: Young Adult 18 – 35; Adults 35 – 54
26 Original Episodes
The Television Programs
Mi/Tu Eco Casa
Vignette Series
“Casa” is a series of series of :30 second mini-episodes providing television
viewers with snapshots of the history and current developments as well as the
features and benefits of the Eco Sustainable Construction space. Vignettes will
entertain viewers around the world who dream of experiencing the magic of home
ownership—enhanced by the economy, security and convenience of the sustainable
model.
Launch & Distribution
•The vignette series will launch beginning August 2014 on local Mexico and
international broadcasting affiliates including Televisa, Telemundo, Univision and TV
Azteca, FOX, CBS, NBC, ABC.
•Additional markets will be added throughout 2014.
•Beginning August 2014 the vignette series will be seen in major markets throughout
the US reaching over ___ million Mexican households and 90 million US television
households.
The Television Programs
Mi Ecocasa Tu Ecocasa
Vignette Series
Mi Ecocasa Tu Ecocasa (“Casa”) vignettes are a companion series of :60 and
:90 second episodes now being produced as a ‘Coming Soon’ campaign for the
upcoming October 2014 weekly half hour Casa program. Both the vignette series
and the weekly half hour series feature the life changing benefits of a paradigm
shift to eco friendly sustainable housing.
Both vignette and weekly series will entertain, inform, inspire and captivate
viewers around the world who dream of experiencing the magic of sustainable
home ownership—with lasting economic benefits, comfort and security above and
beyond what traditional building systems can offer.
Launch & Distribution
The vignette series will launch beginning August 2014 in North American markets
(Mexico and the US) on major network affiliates including ABC, CBS, NBC, FOX,
Televisa, Telemundo, Univision and TV Azteca.
The Website
Promoting the sponsor brand
●The
Website, TuEcocasaMiEcocasa.com, is designed to educate
viewers and direct the $$ billions in commerce that viewers will spend in
real estate, new construction, home improvement, and furnishings
toward title and featured sponsors.
●The website will be operational in August 2014. Television viewers will
be prompted to visit the website as part of the television vignette
campaigns now being produced for a August 2014 launch.
●Customized Promotions for an image campaign designed to enhance
corporate value with name recognition while driving traffic & incremental
sales.
The Platforms Promoting the sponsor brand
Broadcast television Syndication
The Platforms Promoting the sponsor brand
Customized Web Positioning
Weekly Half Hour & Vignette Series
Local & National
“Brought to you By…(name of Title
Sponsor) www.(sponsor).com”
“For company analysis…go to www.sponsor.com”
“Companh history…go to www.sponsor.com”
Fox Station Group
1
New York
WNYW
FOX
2
Los Angeles
KTTV
FOX
3
Chicago
WFLD
FOX
4
Philadelphia
WTXF
Fox
5
San Francisco
KTVU
Fox
7
Dallas-Ft. Worth
KDFW
Fox
8
Washington, DC
WTTG
Fox
9
Atlanta
WAGA
Fox
10
Detroit
WJBK
Fox
11
Houston
KRIV
Fox
13
Tampa-St. Pete (Sarasota)
WTVT
Fox
14
Minneapolis-St. Paul
KMSP
Fox
15
Phoenix (Prescott), AZ
KSAZ
Fox
20
Orlando-Daytona Bch-Melbrn
WOFL
Fox
23
Baltimore
WUTB
MNTV
54
Austin
KTBC
FOX
WOGX
FOX
162
Gainesville
International ChannelsWorldwide
Television Exposure
Projected
Channel
Territory
Mi Ecocasa Tu Ecocasa will be
distributed to a Global audience
beginning at the
MIPCOM International
Programming Market in Cannes,
France April 2013
Europe
UK
Sky One
France
TPS Star
Italy
Spain
Scandinavia
Eastern/Central
Fox Life
Multicanal
Canal Digital
HBO
Asia
Hong Kong
Star Plus
Singapore
Star Hub
Philippines
Dream
Australia
Arena
National Title Sponsorship Package
Television – Half Hour Weekly
Available October 2014
1. Fifty two (52) Week Term
2. Dedicated segment in one episode & one repeat
3. Continuing Sponsor positioning in each episode on
end credits “Special thanks to our sponsors”
4. Exclusive Category Sponsorship
5. Video and Audio acknowledgements/mentions at opening &
closing of each dedicated episode on air
6. For the television episodes: Logo and audio at (a) opening and closing
of each episode and (b) commercial break bumpers, e.g. “Casa”
is
brought to you by….”
7. Logo fly-ins at top and bottom of each episode as well as commercial
breaks.
8.
On-Air :30 second commercial/s in dedicated weekly episode
Sponsorship Cost: TBA
National Featured Sponsorship
PackageTelevision – Half Hour Weekly
Available October 2014
90+ Million US Television and __+Million Mexican Household
weekly audience reach
• Your Business (Resort, Facilities, Casino, Restaurants,
Shopping plus other Amenities) featured in one original and
one repeat episode – Total: Two (2) airings in one 52 week
season.
• Dedicated Episode showcasing sponsor’s history and
dynamic future leading the sustainable building revolution.
• Broadcast Syndication: FOX Television Stations, Televisa, TV
Azteca plus major Network affiliates
• Website: Turn-Key Customized branded campaign
Television Series Category
Exclusivity (One only Title Sponsor per
series, one each category of related sponsors per
episode)
●
●
●
●
Presenting Sponsor naming rights: “Casa” is
presented by XXXX.”
Prominent positioning of sponsor logo where
permissible, including NASCAR sponsorship.
Sponsor spokesperson may appear on camera inside
episode
Naming privileges on all collateral and promotional
media including radio, print and outdoor. Example:
Print ad in newspaper could include ‘burst’ referring
to sponsorship – “Watch ‘Casa’ Television sponsored
by XXXX.”
Website Sponsorship Levels
Bronze
•
•
•
•
Business Name, Phone Number and Address on Banner Ad
specific to Category
Banner Ad energized with Link to Advertiser Web Page
See Sample on website.
Down-Loadable Discount Coupon (measureable results)
Investment:
$100
Quarterly
$417 ($139 Monthly)
Up-Front
$517
Subsequent Qtrs
$417
Set Up Fee
Website Sponsorship Levels
Silver
•
•
•
•
•
Business Name, Phone Number and Address on Banner Ad
specific to Category.
Large Photo Ad with ‘MAP IT’ feature
Photo Banner Ad energized with Link to Advertiser Web Page
See Sample on website.
Down-Loadable Discount Coupon (measureable results)
Investment:
$100
Quarterly
$597 ($199 Monthly)
Up-Front
$697
Subsequent Qtrs
$597
Set Up Fee
Website Sponsorship Levels
Gold
•
Full Size dedicated webpage (navigated to from ‘View More’ banner)
•
Flash animation (Up to ten (10), high resolution photos streamed in rotation
•
Business Name, Phone Number and Address on Banner Ad specific to
Category
•
Large Photo Ad with ‘MAP IT’ feature
•
Photo Banner Ad energized with Link to Advertiser Web Page
•
See Sample on website.
•
Positioning in ‘THIS WEEK’S GREAT DEALS!’ section
•
Down-Loadable Discount Coupon (measureable results)
Investment:
$200
Quarterly
$897 ($299 Monthly)
Up-Front
$1,097
Subsequent Qtrs
$897
Set Up Fee
Website Sponsorship Levels
Platinum
•
Up to :60 second video presentation of Business (production cost optional*)
•
Full Size dedicated webpage (navigated to from ‘View More’ banner)
•
Flash animation (Up to ten (10), high resolution photos streamed in rotation
•
Business Name, Phone Number and Address on Banner Ad specific to
Category, i.e. GOLF, DINING, etc.
•
Large Photo Ad with ‘MAP IT’ feature
•
Photo Banner Ad energized with Link to Advertiser Web Page
•
See Sample on website.
•
Positioning in ‘THIS WEEK’S GREAT DEALS!’ section
•
Down-Loadable Discount Coupon (measureable results)
Investment:
Set Up Fee
$200
Quarterly
$1,197 ($399 Monthly)
Up-Front
$1,397
Subsequent Qtrs
$1,197
*Please ask for production cost quote
Contact Info:
Ernest Cartwright
Executive Producer
(808)343-2707
920 Kline Street, Suite 302
La Jolla, CA 92037
email: ernest@escartwright.com
web: www.escartwright.com