Corporate Social Responsibility
© Robert Jones 2010, 2013
robert.jones@anglia.ac.uk
http://www.cambridgemba.wordpress.com
Which are the most admired companies?
Why?
Which are the least admired companies?
Why?
Blowfield & Murray (2008)
John Cadbury, 1824
What is the purpose of a business?
Business
1 For what is it responsible?
2 How can business be responsible?
3 To whom is it responsible?
Plato (circa 380 BC)
Virtues:
those things that enable humans to function well as humans.
Function of a knife is to cut. A sharp edge allows it to perform this
function well. So, a sharp edge is the virtue of a knife
What are particularly human functions?
virtues are – courage, wisdom, temperance, justice
Cultural Frames of Reference
Exhibit 4.9
Johnson and Scholes (2005), Exploring Corporate
Ferrell, Hirt & Ferrell (2008)
Expectations and Purposes
Exhibit 4.1
Johnson and Scholes (2005), Exploring Corporate
Relativism
Values are different. They are relative to, for example, cultures, times,
places, individuals.
Pluralism
There is no one single moral theory or principle that should be
accepted as preferable to others. There are different, diverse, and even
mutually inconsistent ethical positions that should be recognised; and
there is not necessarily any single moral principle or set of principles
that everyone should accept.
The Chain of Corporate Governance
Source: Adapted from David Pitt-Watson, Hermes.
Exhibit 4.2
Johnson and Scholes (2005), Exploring Corporate
A history of
Corporate
Responsibility
Blowfield & Murray
(2008)
Four Possible Ethical Stances
Exhibit 4.7
Johnson and Scholes (2005), Exploring Corporate
Four Possible Ethical Stances
Exhibit 4.7
Johnson and Scholes (2005), Exploring Corporate
Four Possible Ethical Stances
Exhibit 4.7
Johnson and Scholes (2005), Exploring Corporate
Four Possible Ethical Stances
Exhibit 4.7
Johnson and Scholes (2005), Exploring Corporate
Tesco Steering Wheel
Based on The Balanced Scorecard, Kaplan and Norton (1992, 1993)
Four Possible Ethical Stances
Exhibit 4.7
Johnson and Scholes (2005), Exploring Corporate
Founded by Anita Roddick, 1976
Strengths and Weaknesses of Governance Systems
Source: Adapted from T. Clarke and S. Clegg, Changing Paradigms: The transformation of management knowledge for the 21
st
century,
HarperCollins Business, 2000, Table 6.5, p. 324.
Exhibit 4.3a
Johnson and Scholes (2005), Exploring Corporate
Strengths and Weaknesses of Governance
Systems
Source: Adapted from T. Clarke and S. Clegg, Changing Paradigms: The transformation of management knowledge for the 21
century, HarperCollins Business, 2000, Table 6.5, p. 324.
Exhibit 4.3b
Johnson and Scholes (2005), Exploring Corporate
Some questions of corporate social
responsibility
Exhibit 4.8a
Johnson and Scholes (2005), Exploring Corporate
Some questions of corporate social
responsibility
Exhibit 4.8b
Johnson and Scholes (2005), Exploring Corporate
http://www.babymilkaction.org/pages/boycott.html
3 P triple bottom line
People, planet, profit
John Elkington (1995) at SustainAbility
adopted as the title of the Anglo-Dutch oil company Shell's
first sustainability report in 1997.
http://www.fairtrade.org.uk/
http://www.fairtrade.org.uk/
Ferrell, Hirt & Ferrell (2008)
http://www.edenproject.com/
Tim Smit (social entrepreneur) and the Eden Project
http://www.youtube.com/watch?v=P5C_ccgp8ZI
Tim Smit (founder of the Eden Project) on “Kick-starting the sustainable economy”
http://www.youtube.com/watch?v=pmFXBp5GVUk&feature=related
Creating Shared Value
by Michael E. Porter and Mark R. Kramer (2011),
Harvard Business Review
http://www.youtube.com/watch?v=LrsjLA2NGTU
Ferrell, Hirt & Ferrell (2008)
http://www.i2a.co.uk/what_we_do/good_business/good_business_makes_sense.php
http://gaiaseus.wordpress.com/2010/07/03/dont-call-me-green/
Conclusion:
Corporate Social Responsibility
Arguments for:-
Arguments against:-
1
2
3
4
5
1
2
3
4
5
Blowfield & Murray (2008), Corporate Responsibility: A Critical Introduction
Johnson and Scholes (2005), Exploring Corporate Strategy
Ferrell, Hirt & Ferrell (2008), Business: A Changing World
http://www.babymilkaction.org/pages/boycott.html
http://www.fairtrade.org.uk/
http://www.youtube.com/watch?v=P5C_ccgp8ZI
Porter M.E. and Kramer M.R. (2011), Creating Shared Value
Harvard Business Review