1
Presentation On
Business Plan On
Safe Rice Bran Oil
2
Submitted To:
Arafater Rahman Bhuiyan
Assistant Professor & Chairman,
Department of Management,
Bangladesh University of
Business & Technology (BUBT)
3
Believe Thyself
Name of students
ID no.
Intake
Section
4
Introduction
5
Objectives
Broad Objectives
To analyze and made a business plan of Safe rice bran
oil its future market situation and financial position.
Specific Objectives
Care a great deal about the health concern of our
consumers.
 This is what enables us to maintain the highest quality
of hygiene and health standards while marketing our
products, in order to meet the common goal -Excellence!
To find out future market situation of Safe rice bran oil

To know future financial position.

6
Limitation:
Lack of time for conducting a large scale analysis.
Lack of Records: Sufficient books, publications, facts and
figures are not available. These constraints narrowed the
scope of accurate analysis.
Due to lack of principle experiences.
Lack of previous experience business plan writing
.
7
Company Profile
8
At a Glance












Name
Year of establishment
Types of busines
Founder
Md.Zuel,Kamrul Islam
Headquarters
Total Capital
Product
Number Of employee
Total Land
Net income
Contract Phone
Website
: Safe Rice Bran Oil mill
: 2012, Sherpur, Bagura
: partnership
: AliImam, Shariful Islam, Nasrin Sultana,
: Mirpur-2 ChiriakhanaRoad
: 400 crore
: Rice bran oil
: 4oo
: 40 Biga
: 55, 00, 00,000
: 01719905585, 01681247584, +88028032710
: www.saferbo.com.bd
9
Vision
We view business as a means to the material and social
wellbeing of the investors, employees and the society at large,
leading to accretion of wealth through financial and moral
gains as a part of the process of the human civilization.
Mission
Our Mission is to produce and provide quality & innovative
healthcare relief for people, maintain stringently ethical
standard in business operation also ensuring benefit to the the
society at large.
Objective
Our objectives are to conduct transparent business operation
based on market mechanism within the legal & social frame
work with aims to attain the mission reflected by our vision.
10
Organogram
11
Analysis of competitors

Our the main competitors of our business are
Spondon rice bran Oil mill and Rashid rice bran
Oil mill. It is pleasure for us that they use
traditional business plan to produce the product
and deliver the product. But they have also some
strength side also that are, they are doing business
for a long time so they have large number of
regular customer, so it will be more time to take
the market favorable to us.
12
Industry forecast
13
INDUSTRY SETUP PLAN
14
Start-up Summary
Start-up (Requirements)
Amount (Tk.)
Start-up Expenses
Land
160 crore
Imported machinery
40 crore
Building
40 crore
Cargo
50 crore
Infrastructure Facilities
30 crore
Duty & other charges
1 crore
Generator
7 crore
Insurance
35 crore
Legal
5,00,000
Laboratory Instrument
1 crore
15
Electric Motor
1 crore
Local machinery
2 crore
Website Development
1,00,000
Identity/Logos/Furniture
1 crore
Other
1 crore
Total Start-up Expenses
3,690,600,000 crore
Start-up Assets
Cash Required
20 crore
Start-up Inventory
1 crore
Other Current Assets
Long-term Assets
1.94 crore
8 crore
Total Start up Assets
30,94,00,000 crore
Total requirement
4,000,000,000 crore
16






Safe Rice Bran Oil Mill will open its factory at Sherpur
bagura bagladesh because this place has nice
transportation system, low land cost and most
importantly availability of raw material. We also open
a corporate office at mirpur-2 chiriakhana road to
maintain communication of our buyers.
Visible from roadway.
Availability of raw material
Low cost employees
Govt. Subsidies
Transportation facility
17
PRODUCTS
18







“Safe Rice Bran Oil Mill” provides its customers the
different size of Safe Rice Bran Oil that main raw
materials are rice bran (husk). In addition, “Safe Rice
Bran Oil Mill” will also propose Poultry feed and soap.
Our products will
500ml bottle
1 litr bottle
2 litr bottle
5 litr bottle
10 litr bottle
16 kg container.
19
Product Description

Safe Rice bran is an underused co product of rice milling. The
value is partially captured through extraction and refining of
the rice bran oil. The capital costs have limited. However, rice
bran Oil has performance properties competitive to other
widely used oils. An additional Advantage of rice bran oil is
certainly its nutritional benefits, which include a balance of
fatty acids meeting AHA recommendations. Rice oil contains a
mixture ofantioxidants and promotes cholesterol reduction
beyond that of more unsaturated oils. It has also contains
vitamin A, D, E and omega 3 that reduces the bad cholesterol
in blood and increases the good cholesterol that help to our
heart diseases. Its taste and performance is complementary to
salad, cooking, and frying and household daily cooking. Our
main raw material is rice bran abut we also use phosphoric
acid, Citric acid, blicing earth, caustic soda, common salt etc to
develop our product.
20
Machinery and equipment:
There are many used machine to my business. Such as








Computer
Rice Bran
Spender
Extractor
Hexing
Elevator
DT (Dalding toaster)
Heater
21
Production Procedure
Our product goes into the three different sectors
1.Auto rice mill
2.Solvent
3.Refiner
22
23
Names of suppliers of raw materials:
The names of the suppliers of Safe rice bran oil.
 Local agency.
 Whole country
 Imports
 Employee





Operational plan:
Production department.
Financial department
Marketing department.
HRM department etc.
Research & development
24
Flow of orders for goods
Company
Wholesalers
Retailers
Customers
25
26
Pricing
Items
Price (2012)per Price(2013)Per
Price(2014)Per
unit retail price unit retail price unit retail price
500ml bottle
75
77
78
1000ml bottle
140
145
147
2000ml bottle
275
282
285
5000ml bottle
675
680
690
10 liter
1330
1350
1360
2100
2150
2150
container
16 kg
container
27
Promotion
•Media TV, FM Radio.
•Newspaper.
•Visiting card.
•Leafleted.
•Facebook etc.
•Market campaign
Future Products
As seasons change, Safe Rice Bran Oil Mill will be
offering products that will enhance sales and satisfy its
customers' desires. During 1year later Safe Rice Bran Oil
Mill will proposed poultry feed, and laundry soap.
28

Market segmentation is one of the steps that go into
defining and targeting specific markets. It is the
process of dividing a market into a distinct group of
buyer’s that requires different products or marketing
mixes. Opportunities in marketing increase when
segmented groups of clients and customers with
varying needs and wants are recognized. We segment
our customer different classes on the basis to their level
of income. We offer our customer different size of rice
bran oil likes 500ml, 1000ml, 2000ml, 5000ml, 10000ml
bottle and also 16 kg container. Markets can be
segmented or targeted using variety of factor.
29
After segmentation marketer concentrate on
targeting. This is the second step of marketing
strategy, where marketers select a specific
segment.
Target customer:
 Housewives
 Cookers for hotel and restaurant
 Cookers of special program like marriage
ceremony occasions

30
FINANCIAL PLAN
31
Break-even Analysis
Safe Rice Bran Oil Mill calculated the fixed costs to be Tk.
300crore ; average variable cost per unit is Tk. 34.67. Safe
Rice Bran Oil Mill concludes that we will need at least about
28481914 units per year with average pricing Tk. 140 per unit
to reach break-even at Tk.3987467958 per year.
32
55,00,00,000
Sale
(-)Expenses :
Direct raw materials
Indirect raw materials
Total :
Factory :
Others Chemical
Packing
Electricity
Gas
Water
Insurance
Others
Production Cost
Administration & Marketing Cost :
Post & Stationary
Telephone
Transportation
Advertise
Salary
Others
Total Administration & Marketing Cost
Total Expenses
Net Profit
9,00,00,000
1,00,00,000
10,00,00,000
30,00,000
10,00,000
50,00,000
5,00,000
15,00,000
50,00,000
10,00,000
1,60,00,000
90,000
20,000
10,00,000
40,00,000
50,00,000
50,000
1,01,60,000
13,61,60,000
41,38,40,000
33
Description
Sale
(-)Expenses :
Direct raw materials
Indirect raw materials
Total :
Of Factory :
Others Chemical
Packing
Electricity
Gas
Water
Insurance
Others
Production Cost
Administration & Marketing Cost :
Post & Stationary
Telephone
Transportation
Advertise
Salary
Others
Total Administration & Marketing
Cost
Total Expenses
Net Profit
Taka
80,00,00,000
11,00,00,000
1,50,00,000
12,50,00,000
40,00,000
15,00,000
70,00,000
6,00,000
18,00,000
50,00,000
10,00,000
2,09,00,000
1,00,000
25,000
10,00,000
60,00,000
80,00,000
50,000
1,51,75,000
16,10,75,000
63,89,25,000
34
Description
Sale
(-)Expenses :
Direct raw materials
Indirect raw materials
Total :
Of Factory :
Others Chemical
Packing
Electricity
Gas
Water
Insurance
Others
Production Cost
Administration & Marketing Cost
:
Post & Stationary
Telephone
Transportation
Advertise
Salary
Others
Total Administration &
Marketing Cost
Total Expenses
Net Profit
Taka
100,00,00,000
13,00,00,000
2,00,00,000
15,00,00,000
60,00,000
30,00,000
90,00,000
8,00,000
45,00,000
50,00,000
10,00,000
2,93,00,000
1,20,000
90,000
60,00,000
1,00,00,000
1,00,00,000
1,10,000
2,63,20,000
20,56,20,000
79,43,80,000
35
Description
Asset :
Investment
Patent
Land
Goodwill
Building
Machine
Tank
Electric Motor
Laboratory Instrument
Cargo
Generator
Trademark
Cash
Bank Balance
Account Receivable
Bill Receivable
Others
Furniture
Total Asset
Capital & Liability :
Debt
Share of Capital
(-) Withdrawn
(-)Withdrawn Interest
(-)Tax
Net Profit
Total capital & Liability
taka
Taka
40,00,00,000
5,00,00,000
15,00,00,000
5,00,00,000
10,00,00,000
10,00,00,000
10,00,000
10,00,000
5,00,00,000
70,00,000
10,00,000
1,00,00,000
2,00,00,000
50,00,000
50,00,000
30,00,000
10,00,000
8,93,40,000
100,70,00,000
5,00,00,000
72,00,00,000
5,00,00,000
67,00,00,000
93,00,000
66,07,00,000
6,75,40,000
59,31,60,000
41,38,40,000
100,70,00,000
36
Description
Asset :
Investment
Patent
Land
Goodwill
Building
Machine
Tank
Electric Motor
Laboratory Instrument
Cargo
Generator
Trademark
Cash
Bank Balance
Account Receivable
Bill Receivable
Others
Furniture
Taka
52,00,00,000
5,00,00,000
15,00,00,000
5,00,00,000
10,00,00,000
10,00,00,000
10,00,000
10,00,000
5,00,00,000
70,00,000
10,00,000
1,00,00,000
2,00,00,000
1,00,00,000
1,00,00,000
1,00,00,000
19,25,000
8,93,40,000
Total Asset
Capital & Liability :
Debt
Share of Capital
(-) Withdrawn
(
-)Withdrawn Interest
(-)Tax
Net Profit
Total capital & Liability
Taka
114,49,25,000
2,00,00,000
62,00,00,000
5,00,00,000
57,00,00,000
90,00,000
56,10,00,000
7,50,00,000
48,60,00,000
63,89,25,000
114,49,25,000
37
Description
Asset :
Investment
Patent
Land
Goodwill
Building
Machine
Tank
Electric Motor
Laboratory Instrument
Cargo
Generator
Trademark
Cash
Bank Balance
Account Receivable
Bill Receivable
Others
Furniture
Taka
55,00,00,000
5,00,00,000
15,00,00,000
5,00,00,000
10,00,00,000
10,00,00,000
10,00,000
10,00,000
5,00,00,000
70,00,000
10,00,000
1,00,00,000
2,00,00,000
1,00,00,000
1,00,00,000
1,00,00,000
73,80,000
8,93,40,000
otal Asset
Capital & Liability :
Debt
Share of Capital
(-) Withdrawn
(-)Withdrawn Interest
(-)Tax
Net Profit
Total capital & Liability
Taka
118,03,80,000
3,00,00,000
55,00,00,000
5,00,00,000
50,00,00,000
90,00,000
49,10,00,000
10,50,00,000
38,60,00,000
79,43,80,000
118,03,80,000
38
39
Strengths




Pure+ healthy product(especially for heart)
Pure + fresh Product.
Good Relationship with internal and external
employees, customer and supplier
Availability of raw material
Weakness




Need more internal and external supporter.
Lack of financial support
Facing strong competition in the market.
Our quality of bottles is not good enough. They can
break so easily. We know it, but we are avoiding it to
avoid higher cost.
40
Opportunities






Changing consumer preferences.
Design product by addressing the need and demand of target
market
Increasing rate of population
Potential of relatively low operating costs and enjoy economies of
scale
Develop expertise to assess risks.
New machine from foreign country
Threads




Entrants the new competitor.
Continuous price reanalysis due to strong competition.
Unfavorable government rules and regulation regarding business.
Bangladesh is economically unstable country. Flood, draught,
cyclone and newly added terrorism have become an identity of
our country. So revenue earnings trend fluctuate huge.
41
Major Findings, Recommendation
& Conclusion
42
Major Findings
New update technology come into the market that the main thread
in our business.
We need daily 400 metric ton rice bran that is not available in local
market, so we need to imports rice bran in another country.
We are facing strong competition in our business because there are
many rice bran oil farm existing in market and they have also
existing customer.
We are new in this business so lack of managerial knowledge.
We are investing 400 crore capital in our business this is hardly
collect to all capital.
Bank don’t want give loan in new entrants.
Govt. didn’t give enough support to establish a new venture.
Lengthy administrative procedure in govt. different department.
43
Recommendation
Capture potential and existing customer by giving some
benefits that the customer will interest to buy the product.
Make good relationship with customer and supplier
Doing good relationship with bank or other financial institution
that it is very easy to collect loan.
Training facility should be provided by employer and
employee that make them efficient.
Adjust the update technology.
Analyze the customer because their choice change everyday
and we also adjust this change.
Govt. should give more conscious about new industry set up in
country and giving facility to influence new entrepreneur.
Reduce the time in govt. administrative work.
44

Conclusion
As the student of business school it is compulsory to
work in the practical field. To work in the practical
field we have to acquire the proper knowledge about
actual market scenario. Through this “Business
Plan” we have learned a lot of things that are very
much essential to build up our carrier. If we can
implement this “Business plan” in current market
then we hope we can be able to gain our desirable
target. This “Business Plan” will help us to start a
business successfully. Last of all we would like to
say that this “Business Plan” is very much essential
& effective for us.
45
46
47