Unit 2:
Developing an evaluation plan
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
An evaluation plan is your roadmap
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Core steps
in program
evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Planning…
“The more attention you give
to planning the evaluation,
the more effective it will be.”
−The Program Manager’s Guide to Evaluation, 2003
Source: Administration on Children, Youth and Families. (2003). What is program evaluation? In The program manager’s guide to
evaluation (Chapter 2). Washington , D.C.: U.S. Department of Health and Human Services, Administration for Children and Families,
Office of Planning, Research and Evaluation. Retrieved on October 15, 2007, from
http://www.acf.hhs.gov/programs/opre/other_resrch/pm_guide_eval/reports/pmguide/chapter_2_pmguide.html
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Regardless of the particular format,
evaluation planning includes the following
key steps:
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Step 1
Engaging stakeholders
Who should be involved in helping to define
and implement the evaluation?
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Step 2
Focusing the evaluation
What do you want to know?
• What is the purpose of your evaluation?
• Who will use the information? How will
they use it?
• What questions will the evaluation seek
to answer?
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Step 3
Collecting information
How will you collect the information?
• From whom
• Methods of data collection
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Step 4
Analyzing and interpreting
What sense do you make of the
information collected?
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Step 5
Using the information
How will you report, use, and learn from the
findings?
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Management plan
•
•
•
•
Human subjects protection
Timeline
Responsibilities
Budget
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Our plan for human subjects protection
•
•
•
•
Actions we will take
Who is responsible
By when
Resources needed
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Culturally competent evaluation
What does it mean to be culturally
competent when evaluating outcomes?
If you say that you are a culturally
competent evaluator, what knowledge or
skills should you possess?
Why should you care about culture?
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Evaluation standards
Utility
• Serves information needs of intended users
Feasibility
• Realistic, prudent, diplomatic, frugal
Propriety
• Legal, ethical, due regard to welfare
Accuracy
• Reveals and conveys technically accurate
information
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
Guiding principles for evaluators
•
•
•
•
•
Systematic inquiry
Competence
Integrity/honesty
Respect for people
Responsibilities for general and public
welfare
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation
University of Wisconsin - Extension, Cooperative Extension, Program Development and Evaluation