Wisconsin Network for Health Research
(WiNHR)
How to Market Your Network
Dr. Howard Bailey, Faculty Head of WiNHR
Deb Kruser, Director of WiNHR
WiNHR: Partner Sites
WiNHR provides an opportunity to conduct multi-site research
across the entire state of Wisconsin by collaborating with the
four founding partner sites:
2004-2008-Critical funding, infrastructure, relationships of trust,
and mechanisms for efficiency and communication established
2009- Nesting of WiNHR within ICTR establishes further
commitment to opportunities for collaboration
2010- Strategic and Marketing Plans, Logic Model and
associated Metrics developed
2010-2011- Execution of plan for ongoing quality, efficiency, and
network growth
WiNHR Growth
To date, the WiNHR has enrolled a total of 1404 subjects in completed
and ongoing research studies to include 558 subjects in 7 completed
studies (2004-2008) and an additional 846 subjects in 4 active studies
(two ongoing from 2008 and two initiated in 2010).
Four industry sponsored studies, one investigator initiated study, and two
federally funded studies (NHLBI) are proposed for initiation in the next six
months and will include the recruitment of a total of 729 additional
subjects.
Seven federal grants (2 NHLBI, 2 NINR, 1 NINDS, 1 NIAID, and 1 NCI)
and one industry study incorporating a WiNHR collaboration are also
pending a funding decision at this time
Other grants, sponsor relationships, and community collaborations are
also in various stages of development
Strategic Planning/Marketing Concepts
Consider whether your network is poised for the execution of a growth plan as
this can take many years to establish
Determine your internal (investigators, other networks and institutional partner
site groups) and external stakeholders (collaborators and funding sources)
Consider the features, advantages, and benefits of your network from the
perspective of your identified stakeholders
Create a strategic marketing plan with priorities/timelines/metrics
Review your plan regularly to assess progress and revise as necessary
based on available resources, ROI, state and national priorities, and other
variables that may be unique to your network
Pharmacy Benefit Managers
Foundations
University
of
Wisconsin
Managed Care
WREN
Government Payers
State Government
Clinical Units
Community Hospitals
Aurora
Health Care
WiNHR
Private Donors
Federal Funding Agencies
Gundersen
Lutheran
Industry Sponsors
Pharmacies
Marshfield
Clinics
Community Coalitions
7
How to Execute your Growth Plan
Create tools (marketing brochures, posters, website, etc) that clearly outline
the features, advantages, and benefits of your network
Share approved quotes from WiNHR collaborators and sponsors
Seek venues for educating stakeholders
Faculty Department Meetings
Grand Rounds Opportunities
Local Research Conferences
State and National Conferences
Meetings with Community Groups, Company Representatives
Remember to “sell” your network to your potential collaborating investigators,
groups, and funding sources
Be a helpful resource to your stakeholders
Create a post-utilization survey for Quality Improvement

Thank you