• Culture refers to the social heritage of a people —those learned patterns for thinking, feeling, and acting that are transmitted from one generation to the next, including the embodiment of these patterns in material items. It includes both nonmaterial culture — abstract creations like values, beliefs, symbols, norms, customs, and institutional arrangements —and material culture —physical artifacts or objects like stone axes, computers, loincloths, tuxedos, automobiles, paintings, hammocks, and domed stadiums.
• Society refers to a group of people who live within the same territory and share a common culture. Very simply, culture has to do with the customs of a people, and society with the people who are practicing the customs. Culture provides the fabric that enables human beings to interpret their experiences and guide their actions, whereas society represents the networks of social relations that arise among a people.

• Norms
Norms are social rules that specify appropriate and inappropriate behavior in given situations. They tell us what “ should ” ,
“ ought ” , and “ must ” do, as well as what we “ should not ” ,
“ ought not ” and “ must not ” do. In all cultures, the great body of rules deal with such matters as sex, property, and safety.
-Folkways : describe socially acceptable behavior without moral significance. Nonconformity does not threaten society. Ex.
Handshake.
-Mores : greater moral significance is attached, nonconformity does threaten society, violations are defined by LAW to assure social stability.

Values values are broad ideas regarding what is desirable, correct, and good that most members of a society share. Values are so general and abstract that they do not explicitly specify which behaviors are acceptable and which are not. Instead, values provide us with criteria and conceptions by which we evaluate people, objects, and events as to their relative worth, merit, beauty, or morality. Shared beliefs on what is good and bad.
Technology objects and the rules for using them, rules for acceptable use

• Symbols and language
– Symbols are acts or objects that have come to be socially accepted as standing for something else.
They come to represent other things through the shared understanding people have.
– Language is a socially structured system of sound patterns (words and sentences) with specific and arbitrary meanings. Language is the cornerstone of every culture. Its is the chief vehicle by which people communicate ideas, information, attitudes, and emotions to one another. And its is the principal means by which human beings create culture and transmit it from generation to generation.

• Cultural traitan individual tool, act or belief
• Combine Cultural complexescluster inter-related traits
• Culture Patternsthe entire
Inter-related whole
Football---all sports culture

• Differences, but all same basic human needs that society must meet
• George Murdock, 1940s study, 65 cultural universals found (music, body adornment, funeral ceremonies, myths and folklore, gifting, medicine)
• Ex family- introduce new members to society, care until selfsufficient, introduce to culture…look differentextended family, 1 husband several wives, single parent
• Margaret Mead, 2 societies differ, Arapesh v.
Mundugmor, temperament result of culture not biology

• Edward Sapir & Benjamin Whorf: linguistic relativity:
• 1. language shapes how people think
• 2. people who speak different languages perceive the world in different ways
• Language conditions you to notice some aspects and ignore others
• Inuit SNOW

• Ethnocentrismtendency to view own culture as superior. Can build unity. Can stagnate society as shut off from ideas and others. Can lead to conflict.
• Cultural Relativism-
Cultures should be judged only by their own standards not those of another culture.
Understand don’t judge.
• Cows in India, Marvin Harris, Cannibals & Kings , key role in agriculture

• Cultural discontinuity- subgroups who live within a predominant culture —what if at odds?
• Subculture-don’t need to reject all the values of the predominant culture, ethnic, religion, age, occupational political, geographic, gender —no threat to society, can serve important functions
• Counterculture- REJECTS predominant values, norms of the larger society, replaces them with a new set of cultural values. Hippie movements of the 1960s.

• Robin M. Williams, “American Society”, 15 values central to American life

• Personal achievement
• Individualism
• Work
• Morality & Humanitarianism
• Efficiency & Practicality
• Progress & Material Comfort
• Equality & Democracy
• Freedom

• Other core values: nationalism, patriotism, science & rationality
• James Henslin- education, religious values not of a particular church, romantic love
• Physical fitness, fulfillment of potential
• Environmentalim in 60s

• Culture of narcissism- potential disorder to selfishness
• Capitalism is a material gain culture good?
Daniel Bell-NO focus bad, Daniel
Yankelovich- YES good
• Advertising- see 1500-3000 commercials a day.
• HW: magazines, pics

• Internalization of norms- people follow because believe good, becomes part of a persons personality
• What if reject?

• Motivate people to follow because of rewards or punishment
• POSITIVE- use rewards, praise good behavior. Ex. Pay raises, cheering crowd, encourages conformity to norms
• NEGATIVE- to discourage unwanted behavior, punishment. Ex. Ridicule, frowns…fines, imprisonment

• FORMAL- if praise/punishment is paid by a formal institution or regulatory agency: school, business, government —low grades, suspension, demotion at job vs. raises, awards, medals
• INFORMAL- most norms are enforced informally. Compliments, gifts v. gossip, ridicule, ostracism

• Enforcing norms through internal or external means.
• Societies self-regulate to maintain stability.
• How do societies change? Slow v. rapid change? Stability risked?

• 1. Values and Beliefs- change one part of the system all change
• Ideology-system of beliefs that justify the social, moral, religious, political or economic interests held by a group or society.
• Social Movements-long term conscious effort to promote or prevent social change. Large numbers of people. Ex.
Civil Rights, Prohibition, Women’s Suffrage,
Environmental. Can transform the entire political landscape.

• 2. Technology- use to manipulate your environment. Inventions material and nonmaterial.
• 3. Population- change in the size of the population or a new subgroup bringing a new influence. Ex: change in average age of population, migration, economic efffects.

• 4. Diffusion-process by which cultural traits are spread from one society to another.
Increase contact increases sharing. Media now constant. REFORMULATION is when a culture adapts a trait to their own needs.
• 5. Physical environment- food= scarcity, natural disasters, change in natural resources- ex Oil crisis 70s.

• 6. Wars and Conquests- loss of lives, war zone cultures, change in the status of women on the homefront WW II.

• Ethnocentrism- if change comes from outside
• Cultural Lag- timeframe for change, material culture changes faster than nonmaterial. Ex: summer vacations,
James Henslin-needed for agricultural reasons but resistance to year round schooling; computers and
Luddites.
• Vested Interests- if satisfied with the status quo, why risk the unknown? Workers against new technology. Oil companies resist alternative fuels.